A NEW CHRISTMAS advert is urging older people not to be afraid to ask for help during the festive period.
The ad highlights the simple tasks, like changing a lightbulb, that cause difficulties for older people and that they often require help with – though many would not want to burden someone with it.
Sean Moynihan, CEO of Alone said this year’s ad is about rights. It is about reminding older people they not only deserve to live with dignity, but they have the right to.
“We want them to know that they have a right to be supported, to receive the care they need and to live in a place of their own choosing,” he said.
Many older people think that by asking for help and support they are bothering people. We want them to know that they deserve more than a little help and support and they shouldn’t be afraid to ask for it. For those who may feel that they have no one to ask for help, Alone offers supports and services that can link older people back in with their community and neighbours.
Moynihan said Christmas can be an especially isolating time for older people, particularly those who have no loved ones to share it with.
“Our campaign is reminding the Irish public that many older persons within their community need help and support. We are asking people to check in on their older neighbours, for a cup of tea, a quick word of kindness or just to see if they need a lift to the shops,” he said.
The charity’s volunteers will be visiting older people each week in the run up to Christmas, it will host a dinner dance and deliver hundreds of Christmas hampers and dinners.
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