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Justice Alan Mahon last week published the 3,270-page final report of his tribunal into planning corruption. Laura Hutton/Photocall Ireland
As it happened
As it happened: The Dáil debate on the Mahon report
TDs this evening began a three-day debate on the findings of the tribunal into corruption in the planning process.
5.37pm, 27 Mar 2012
3.3k
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THE DÁIL this evening began a three-day debate on the findings of the final report of the Mahon Tribunal, which brought an end to its 15-year inquiry into corruption in the planning progress.
Here is our liveblog cataloguing the events of the evening.
27 Mar 2012
5:52PM
Well, that wasn’t a great start. Matters had to be delayed for a few minutes because there was nobody on the Fianna Fáil benches – and when they do begin, there’s the usual warning from Ceann Comhairle Seán Barrett that members shouldn’t make accusations about non-TDs who cannot defend themselves.
27 Mar 2012
5:54PM
Eamon Gilmore, kicking off the debate, says the report is “little short of devastating” – not about individual councillors, but rather because of the systemic corruption in the planning system in Dublin. It made adverse findings against people at every level, from then-councillors to the then-Taoiseach.
27 Mar 2012
5:55PM
Despite that, however, corruption was “overwhelmingly a Fianna Fáil problem”. All three of its leaders from 1979 to 2008 – all of them having been taoisigh – were the subject of adverse findings in successive tribunals, he says. (There’s also a mention for Pat Rabbitte, who was commended in the report for returning a donation from a developer.)
27 Mar 2012
5:57PM
Some Fianna Fáil members can rightfully complain, he says, that their good work is being undone by others. This is true, but they are not the victims: the victims of corruption are those who live in poorly-planned communities. The question for Fianna Fáil must be why it took the party so long to act.
27 Mar 2012
5:58PM
Gilmore: Yes, some people within FF wanted to get rid of Haughey, and others supported him for the right reasons – but that’s why it’s so disheartening when the same problems resurfaced under Bertie Ahern.
27 Mar 2012
5:58PM
There is a higher standard that must be applied to some FF ministers, Gilmore continues, from both when they attacked the Tribunal and when they supported Bertie Ahern. His explanations were “little short of bizarre” and there was a widespread view that his evidence was unbelievable, but yet FF ministers continued to back him up.
27 Mar 2012
5:59PM
The reaction of FF ministers was not to deal with the problem, but rather to attack the Tribunal – as embodied by Bertie yesterday when he attacked again (in an Irish Times opinion piece) knowing that the Tribunal could not defend itself.
27 Mar 2012
6:00PM
“I don’t blame anyone who is utterly frustrated by the slow pace at which investigations into the banking collapse have been proceeding.”
27 Mar 2012
6:01PM
There is more than one way to be bankrupt, Gilmore says – and the trust between public and politics is badly damaged. The Tánaiste asks people to consider what alternatives there are to democratic violence, and asks people to have new trust in public life, even though some individuals have betrayed that trust.
27 Mar 2012
6:02PM
Gilmore says the government will consider the Tribunal’s recommendations and proposals for reform, including asking its points to be considered in the constitutional convention. The report has been sent to the Gardaí and DPP, and it’s been sent onto the Criminal Assets Bureau.
27 Mar 2012
6:05PM
Gilmore concludes by saying each minister has agreed to consider the report and make proposals to Phil Hogan for how to act; he will then present proposals to cabinet in May. He ends by saying each generation has its own major challenge: the one of this generation is to rescue the public finances, and restore trust in public life.
27 Mar 2012
6:07PM
Micheal Martin opens with hints that Fine Gael has ignored some of its own failings, but acknowledges and accepts the work of the Tribunal. The public can see the difference between people looking to exploit issues and those looking to direct proper changes. He says he has no intention of trying to avoid accountability for his party’s action, but won’t let others off the hook for reports on their own difficulties.
27 Mar 2012
6:08PM
Last year, Martin says, ministers came and cherry-picked convenient parts of the Moriarty Report to discuss. He says he won’t do likewise.
27 Mar 2012
6:09PM
Former FF minister Michael Smith was the first to attack planning in Dublin, he said, and led the split of Dublin’s local authorities in part because councillors were voting on the rezoning of areas they didn’t know. (There’s credit for Brendan Howlin, who followed this up in the 1990s.)
27 Mar 2012
6:10PM
The Tribunal’s report confirms the picture laid out in earlier ones; planning in Dublin was “rotten to the core”, with a systematic subversion of the process by councillors who wanted to be paid to support rezoning they would have otherwise opposed.
27 Mar 2012
6:11PM
Martin admits that many within FF acted ‘infamously’ and their legacy remains, and many were rewarded in 1991 by losing their seats. Since then, he notes, Fianna Fáil hasn’t controlled any of the four councils in Dublin.
27 Mar 2012
6:12PM
Martin hopes the DPP can act on the evidence of the report, and says the report underlines how many didn’t see a boundary between personal and political finances. The major question, however, should be whether the planning system has been cleaned up – and the system still allows some councillors to create wealth on behalf of developers.
27 Mar 2012
6:13PM
An attack: Martin wants to know why Phil Hogan cancelled six internal planning investigations in other areas, which had been begun by John Gormley. There is stony silence from Hogan and his cabinet colleagues.
27 Mar 2012
6:14PM
The matters in the report deserved to be exposed; Pee Flynn corruptly sought a donation, and took money in his office from a developer putting a project before him. The Tribunal heard evidence, found a conclusion, and Martin says he fully supports and accepts it. He wants proceedings taken against Flynn, and says there was no excuse not to challenge Flynn on it.
27 Mar 2012
6:16PM
There was a “high tolerance” of corrupt practices on all sides, he says, but legislation brought forward by FF since 1997 have helped to curb this.
27 Mar 2012
6:18PM
On Bertie: The Tribunal couldn’t discern where funding came from; although he had a tough personal time, this doesn’t excuse his affairs. At no stage, anywhere, has anyone ever alleged a corrupt act on Bertie’s part during his time as Taoiseach. The findings of the Tribunal are serious enough without people trying to extend them and make partisan points. Martin goes on to defend some of those governments’ achievements, including in Northern Ireland.
27 Mar 2012
6:18PM
The FG tactic of looking to inflict damage on FF is cynical, Martin says, especially when nobody ever suggested corruption against him. He adds that Ruairí Quinn, as a former colleague of Ahern’s in cabinet, is on the record as saying he did not suspect Bertie of taking corrupt payments.
27 Mar 2012
6:20PM
On Albert Reynolds: there is no question that FF fundraising, though legal, was wrong. What Albert did was precisely what Justice Moriarty said in his own report last year. There was a pattern of donations to parties by interested businesspeople. One of Moriarty’s report said only one donation was unsolicited – Denis O’Brien said consistently that Fine Gael were asking for funding.
27 Mar 2012
6:21PM
He mentions a corporate fundraiser at the K Club – criticised by Lucinda Creighton – at which Denis O’Brien gave a ‘secret’ donation. FG has been “deeply cynical” in trying to whitewash Moriarty’s findings, he says.
27 Mar 2012
6:22PM
“Are we willing to clean out the stables when it comes to historical cases of abuse… are we wiling to expose wrongdoing without fear or favour?”
27 Mar 2012
6:23PM
Vincent Browne has never gotten explanation about how FG managed to erase its large debtgs in the mid-1990s, he says. Surely Gilmore will agree that the funding of his former party Democratic Left was hardly transparent, either: shouldn’t that be investigated? SF killed 200 people, knee-capped and exiled more, during the time of the Tribunal: how come there is no accountability there?
27 Mar 2012
6:25PM
About the FF attempt to ‘collapse’ the tribunal: I do take the comment seriously, but this is a matter in which the Tribunal heard no evidence and offers no attempt to substantiate it. Dermot Ahern’s been attacked for quoting Susan Denham’s complaints about the Tribunal; Denham is now the Chief Justice. Ministers have a right to criticise, but there is a difference between criticising the Tribunal and trying to get it collapsed.
27 Mar 2012
6:26PM
There was an accusation made against Martin himself, which was later withdrawn, but which Fine Gael have been press releasing lately. There were some promises and attempts to collapse this and other tribunals from people who are now in government.
27 Mar 2012
6:29PM
Mahon is a severe indictment of corrupt behaviour, and shows even the legal funding of politics was questionable. As FF leader Martin says he will sort out his own house, but he will not tolerate unfair criticism from the government benches. FG/Lab still has no problem about Moriarty and will still share a podium with Denis O’Brien with only belated questioning. Moriarty hasn’t gotten the attention that its findings require.
27 Mar 2012
6:30PM
Being asked to end, Martin says it’s an “outrage” that journalists and commentators have been targeted for their discussion on the Moriarty Tribunal. Mahon is serious precisely because it discusses a systematic problem: to be inconsistent about accountability does not help rebuild trust. FF has been held to account, and correctly so. My message to the public is simple: there is no task I take more seriously than fixing my party.
27 Mar 2012
6:32PM
Gerry Adams, quoting from the Tribunal report, says corruption in Irish political life was “endemic and systemic” – but this only touches on one kind of corruption. Business elites were also elite, and together with politicians “golden circles” were formed. Gombeenism was part of British colonial rule, and that survived and thrived in independence.
27 Mar 2012
6:33PM
Adams quotes Liam Mellows in the Treaty debates in 1922, and says the people of independence had a different view for the new state. Power has been abused in self-interest; partition created two conservative states, and both were marked by conservatism on social issues.
27 Mar 2012
6:34PM
Senior civil servants, bankers, judges, big business, politicians… All created systems “which entrenched their own privilege”. Corruption, backhanders, brown envelopes became acceptable. Cronyism became endemic. “Who you knew was more important than ability, fairness, or what was right.”
The result is a double standard where people feel above their own advice; this was best illustrated by Charlie Haughey’s TV address. For those who don’t know what he means:
27 Mar 2012
6:36PM
Adams points out that Fine Gael doesn’t have a perfect history either, and points to Garret Fitzgerald’s finances which at one point were so weak that he had millions of loans simply written off. What some struggling people would give now to have their debts forgiven, he wonders.
27 Mar 2012
6:39PM
Adams wonders whether Martin will take action against those who questioned the Tribunal, and tried to attack it. He says more needs to be done to restore public confidence and to clean up politics. One proposal is to impeach members who are corrupt: it’s obvious, he says, that former politicians should have their pensions stripped if they’re corrupt, especially if they’re former ministers.
27 Mar 2012
6:41PM
Adams points out that Mahon only reviewed corruption in Dublin – but says such practices could not have been unique to the Pale. He also attacks Hogan for abandoning plans for independent investigations, including one into a relief road in Carlow which led to a compensation case for €11m. The public needs confidence that every decision is taken for the right reasons.
27 Mar 2012
6:43PM
The Republic our founders died for in 1916 is encapsulated in the words of their proclamation - a charter of liberty, freedom and rights as important as anywhere else. That country guaranteed liberty, equal rights and a commitment to “cherish all the children of the nation equally”. His general point (while wearing an Easter lily) is that Ireland needs a “genuine Republic” fit for its purpose, “where orange and green unite”.
27 Mar 2012
6:44PM
“The people of Ireland deserve more than what we have at this time.”
27 Mar 2012
6:45PM
Adams says this republic is not a pipedream; Ireland has the resources to create that republic, and should start now. It was 19 years ago when Adams and John Hume issued a joint statement looking for a peaceful and democratic accord. Hume was vilified; five years later the Good Friday Agreement was achieved. What’s needed now is a vision of a different Ireland, and that can be done.
27 Mar 2012
6:47PM
From the technical group, Richard Boyd Barrett: The Tribunal confirms what we all suspected. There is a rotten political culture in Ireland, which has dominated this state for three decades. It’s not just Mahon, though Mahon builds on other tribunals from decades ago, beginning with Beef. “The entire political culture of this state has been absolutely corrupted to a rotten state”, he says.
27 Mar 2012
6:48PM
Not all apples in the barrel were rotten: the barrel itself, Mahon makes clear, was absolutely rotten. Both of the major parties were implicated in this. The legacy of this culture has been devastating for tens of thousands.
27 Mar 2012
6:49PM
The provision of social housing ground to a halt in a period when developers were allowed to run amok, RBB says. Development, driven by greed and greased by corruption, meant that the biggest building boom in Irish history left housing lists at their biggest ever.
27 Mar 2012
6:53PM
RBB has taken the debate to a financial angle, saying the culture of safeguarding the wealthy and refusing to tax them has helped to create the problems we have.
“Fianna Fáil should disband,” he adds. “The record is just appalling – a record of corruption from top to bottom.”
27 Mar 2012
6:57PM
A Rossport angle: Ray Burke, the minister who set up “an unprecedented” tax regime to give away natural resources, was implicated in the report. Was there some connection there?
27 Mar 2012
7:01PM
More reference to the Moriarty Tribunal, and Denis O’Brien’s “inappropriate payments” – and yet a year later, O’Brien is stood beside the Taoiseach on the balcony at the NYSE, and invited to events at Dublin Castle. (Speaking of which…) RBB also wonders how €3 million was raised to win the last election – will Fine Gael publish a list of their donors?
There appears to be assent from the FG benches, to which RBB pulls out a list of former winners at FG golf classics, including the likes of JP McManus and Treasury Holdings developer Johnny Ronan.
27 Mar 2012
7:05PM
“Big money, in and of itself… may exert a corrupting influence,” RBB points out. This is a point borne out by the evidence, he says – adding that the response of successive governments has been to protect those elites, not just in Ireland but around Europe.
27 Mar 2012
7:09PM
In case you want them, by the way, the full text of Eamon Gilmore’s speech can be found here; Micheál Martin’s response is here.
27 Mar 2012
7:09PM
Back in the Dáil, meanwhile, RBB is making the case for wealth taxes – and says the government’s defence, that wealth is too difficult to tax, is bogus.
27 Mar 2012
7:12PM
Environment minister Phil Hogan – whose predecessor Noel Dempsey was the man to officially establish the report – will get 20 minutes. He says the report has brought an end to a long process, with 900 public sittings, 400 witnesses, and hundreds of thousands of pages of evidence and correspondence. It may have cost more and taken longer, but its work was important.
27 Mar 2012
7:15PM
Last Thursday was a dark day, he says – not just for the people implicated in the report, but for the system as a whole, which was infected at every level. Hogan says he sent the report to the DPP, Gardaí, Revenue, SIPO et al. It’s up to them to decide if any action should be taken.
27 Mar 2012
7:16PM
It’s too early to give a comprehensive report to the Tribunal’s 64 recommendations, but the cabinet has considered it, and appropriate ministers have been asked to urgently consider various recommendations. An early glance suggests that some have already been addressed. (So far, this all sounds like Eamon Gilmore’s earlier speech.)
27 Mar 2012
7:20PM
In particular, Hogan points to the Electoral Amendment (Political Funding) Bill 2011 – the one bringing in gender quotas – which he says will open the books of political parties to greater scrutiny. This will help to tackle the corrupt donations process, he says.
27 Mar 2012
7:23PM
Hogan addresses the charges that he blocked John Gormley’s planning reviews: he says they were only planned seven months before Gormley left office – and contrary to opposition claims, no work was undertaken on them at all. There’s also a barb for Richard Boyd-Barrett’s “innuendo” that Hogan himself, or other FG ministers, sought to interfere in any investigation.
27 Mar 2012
7:25PM
The report’s recommendations are of “the most profound kind,” Hogan concludes, saying he hopes TDs will pay appropriate tribute to the work of the tribunal, and will leave the appropriate agencies to follow its recommendations and punish any wrongdoing.
27 Mar 2012
7:28PM
Despite the party’s apparent wrongdoing, he says, FF brought forward a dozen acts to regulate public life; he adds that FF initiated two bills last year to ban corporate donations entirely, but Fine Gael and Labour blocked both.
27 Mar 2012
7:29PM
Hogan says he will soon be writing to Alan Mahon asking how long it might take to process third-party legal requests, and will make the appropriate arrangements
27 Mar 2012
7:31PM
The culture in politics at the time of the Mahon events was totally different, he says; although those actions were condemned, they should be seen as symptomatic of the culture that existed then which does not exist now. That said, some FF leaders betrayed their office.
And with that, it’s 7:30pm, and the Dáil will move onto other business. Thanks for reading.
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@Blue Moon: So you don’t believe in democracy and the notion of an opposition?
The current government have shown themselves up after only two days in the new Dail and are planking it, new “old” scandal regarding Michael Lowry and DoB, new High Court order to produce documents relating to the Moriarty tribunal served on him. Michael Martin who was highly critical of DoB in 2011 is now doing business by allowing that crook sit on government benches.
@Paul O’Mahoney: You’re naming IRA heads that Sinn Fein disassociated from over a quarter of a century ago when they welcomed the Good Friday Agreement. In the period since ditching the ‘ra Sinn Fein have won over a huge number of ex FF/FG voters. Indeed there used to be a time when only one of FF/FG and a small party could form a government no problem, now FF & FG don’t even have the numbers to form a coalition with just the two of them involved. I can go on….
@Paul O’Mahoney: Charlie Haughey, disgraced former leader of Fianna Fail, armed the Provisional IRA to help the downtrodden Catholic community, you do remember that Paul?
@Blue Moon: Opposition parties are just as important in a democracy as government parties.
But yet again, the gov have shown they are incapable of honesty, housing figures, 10,000 short,
Lowry gate, and now storm supports or lack of.
Embarrassing is not the word.
@Paul O’Mahoney: @Paul O’Mahoney: You keep forgetting the Good Friday Agreement, all ties with IRA cut and still are, in fact the provos or whatever they call themselves now hate the new Sinn Fein for ditching them and going down the route of democracy. To prove my point I will just say that before the GFA Sinn Fein never polled well in Irish Elections, now they are the second biggest party in Ireland, they also take part in NI elections which neither FF or FG ever did.
@Mr Inbetween: Hilarious stuff, they take part in NI elections for Westminster too but take the money and do nothing else. SF leaders are regularly seen shouldering coffins of ” good Republicans ” ie bombers and the like and even during Covid……The GFA didn’t sever anything and nobody believes it did except for SF supporters.
SF will be in opposition again for 5 years according to Mary lou and shes also going to be at the helm , she has yet again conceded this before a fight has begun.
Leadership from SF is populist nonsense and like FFG just roll out the same shyte day after day, btw SF lost 160000 votes in the last election, if going backwards is going forward then ye are lost
@Mr Inbetween: how did SF disassociate itself from dessie Ellis over a quarter of a century ago when he’s still a TD for them? They’re also trying to get Conor Murphy into the seanad.
@Paul O’Mahoney: Dump your triggered bs on whatever the IRA are calling themselves these days. Sinn Fein are independent and try to make a difference to the people North & South, FFG are dinosaurs who have been steadily losing votes to SF since the year 2000. Second largest party in the South, biggest party on the island of Ireland. FFG never cared for the Catholic community up north.
@Mr Inbetween: And SF lost 160000 votes in the last GE, got 2 MEPs without making a quota, and ran so many candidates in the Local elections that it confused it’s voters. Those are the facts, suck it up.
@Harry Paisley: “Unchanged”. Is the keyword. Most of the problems of the world are because of people stuck in ruts be they ideological(severe Marxism) or religious(severe Islam)
To the members of Sinn Fein political party, If the price of a United Ireland was to disband Sinn Fein as a political entity would you be willing to do it?
The Journal, any chance you would run a poll based on the above question. Curious to see what people really think.
Mute he didnt take the 120k because he already got it split over 3 years
Favourite he didnt take the 120k because he already got it split over 3 years
Report
Jan 28th 2025, 9:22 AM
@Séamas Mac Cárthaigh: what a stupid thing to say, its amadán’s like you that have ffg in power the oast 100 years, and making the rich richer, the poor poorer, and the working class blaming each other and immigration for the mess this country is in instead of blaming those at fault
@Séamas Mac Cárthaigh: A united Ireland or otherwise will ultimately be the people’s choice. I can’t see that the non-existence of SF would sway too many.
@he didnt take the 120k because he already got it split over 3 years: But SF didn’t recognise the Republic until 1987, it was easy for FFG and Labour to get votes as SF weren’t in the mix , they essentially were cowards in facing the electorate.
Now they are just a Trumpian type populist party, or even a Farage type party all noise no substance. People talk about corruption in Irish Governments but not about corruption within SF let’s have that debate.
@he didnt take the 120k because he already got it split over 3 years: you honestly believe the poor are poorer now than 100 years ago in Ireland? Let’s see your argument for that, please.
@Paul O’Mahoney: Ohhh look over there ! Let’s not.. let’s address the government of the day. This government isn’t gonna last a wet week with Lowry propping them up. A man whose behaviour the Tribunal described as “profoundly corrupt to a degree that was nothing short of breathtaking”. A man MM called for the resignation of stating “We must rehabilitate the idea of civic virtue and the idea of the duty and nobility of public service “.. sure Micheál..Yet here we are with the altar boy sitting down a negotiate a programme for government with this man and relying on a convicted criminals support to run his excuse for a government.. thats your definition of substance..pfft…
@Brian: Direct your ire at SF , your just another loudmouth from Cork , I’ve dealt with the likes of you all my life and will say this you’re meaningless. You’re jealously is obvious and you are now trolling I’ll be in Cork soon to sign contact s if you’re man enough name the place.
@Paul O’Mahoney: Poor Paul.. can’t defend/won’t condemn corruption at goverment level so he puts on his billy big bollix boots..Pink fluffy slippers more like. What age are you.. 9 ? You haven’t the intellect to defend your position, yet again, so you get angry and abusive, yet again. If you don’t want your drivel challenged .. don’t post it.. and don’t get your little knickers in a twist when it is.
@Davido: because at the end of the day a lot of people are still doing well in the country and are happy to keep the status quo. They don’t care if their neighbours are struggling to pay heating , feed their children as long as they go on their summer holidays etc.
I have an excellent job, earn 6 figures and I always vote based on what I think a party can bring with it.
Used to be FG, voted FG after the crash and then swore never to vote for them again after what they did.
For the first time ever i voted SF and social democrats as the system is completely broken and needs to be changed.
I detest SF completely, hate the IRA and I still gave them a vote.
But the majority of people in my position will still give a vote to FG/FF rather than vote for change.
@Tom L: They don’t have to learn, no Exams involved, just sit in the Dáil stirring sludge and get paid for it. O’Broin, Mary’s pet builder of Castles in the Sky is back to annoy common sense with his presumed Fairytale ‘Trotskyite theories’ Also back on the Barking Front Desk (Bench ?) is ? ? ? ? And that is the Question as to what they add to the real Debate’s. Ah well that’s my bit said, good luck to All in the Dáil.
” nobody is in a position indefinitely” – except for that ghoul Adams, obviously. A nothing reshuffle. Such a clear and obvious admission that they have a “significant” dearth of talent.
@Oliver Cleary: Yes but they must vow allegiance to the Army Councils rules and regulations based in Belfast.
You do not speak unless it’s vetted by Belfast
A bit like the Government that was announced last Thursday on the 23/01/2025, much the same of the useless talk.
Unless SF stand up for Irish people and our interests in the 34th Dail , they will be in the same position come the 35th Dail in opposition in a smaller form.
What a shower of complete clowns. Time after time they show themselves to be completely unfit for office and are just as incompetent as the current government that we have. Their policies are stale and their dual love affair with Socialism and Islamist is a huge disgraceful blight on this country. They hate free trade and free markets which have driven Ireland to the point of development that we are at today. They tried to have it both ways when it came to illegal immigration and people saw through their laughable doublespeak. Don’t let them cod you, they are not on the brink of getting into power. They only won 19% of the votes in the last election and only won 12% in the local elections in June. They’ve run out of ideas and out of viable politicians to shuffle into cabinet.
5 more years in opposition and like the old rhyme 40 sheep went out a gap and 40 more came as after that.
What is it now after how many elections 5 – 5- 5- 5 – and more to come in opposition
The US Commerce Secretary says Ireland runs a 'tax scam'. Does he have a point?
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Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 39 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 35 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 134 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 61 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 74 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 83 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 37 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 46 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 92 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 99 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 72 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 53 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 88 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 69 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
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