Support from readers like you keeps The Journal open.
You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.
If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.
An account is an optional way to support the work we do. Find out more.
Shutterstock/Nelosa
employment courts
Irish family ordered to pay au pair €9,000 over low wages
Fianna Fáil says families are relying on au pairs “due to the soaring costs of childcare”.
5.18pm, 8 Mar 2016
61.8k
144
Updated: 5.18pm
AN IRISH FAMILY has been ordered to pay a Spanish au pair who worked for them €9,229.
The move has been described as a ‘landmark’ decision by the Migrant Rights Centre Ireland (MRCI), which supported the au pair in her appeal to the Workplace Relations Commission (WRC).
The au pair had been paid €100 a week by the family, the MRCI said. It said that the family was found to have breached aspects of the National Minimum Wage Act, the Organisation of Working Time Act, and the Terms of Employment (Information) Act. They accepted the judgement of the WRC and paid the award in full.
The au pair released a statement through the MRCI which said:
When I arrived at the Migrant Rights Centre I was exhausted, depressed and weak. It has been a long process, and many people there worked on my case; finally I have found the reward and respect that I needed. Without all those people, this would be impossible.
And that is why I want to say to all au pairs: you deserve to be respected, because you have in your care the most precious part of a family, the children. And that is a huge responsibility. I felt as though the children were my family, and it is very hard to leave a situation of exploitation when you feel such an enormous love for them. But at last I had to start this process.
With this judgment I feel respected for my work at last.
She said she believes “it is very important for everyone to become aware of this situation”, and hopes “that au pairs will no longer be exploited as cheap labour”.
Advertisement
MRCI Legal Officer Virginija Petrauskaite said that this judgment “sends a very clear message: au pairs are workers, and any family employing an au pair must abide by employment laws – including the National Minimum Wage Act”.
She said this case is not an exception.
Petrauskaite continued: “There is a childcare crisis in this country, but exploitation is not the solution. The new government must ensure au pairs and families are fully aware of their rights and responsibilities, and must urgently crack down on the many au pair agencies advertising illegal working conditions to employers and workers alike.”
Cost of childcare
Speaking following the judgement, Fianna Fáil’s jobs spokesperson Dara Calleary said the next government needs to carefully examine the ruling.
“Au pairs are currently working in up to 20,000 Irish homes. This situation has arisen because more and more parents are relying on au pairs as primary childminders due to the soaring costs of childcare.
Au pairs often work in excess of 60 hours a week while being paid as little as €100. They provide an on call service, work over the weekends and on public holidays. The Labour Court has consistently highlighted serious concerns with the manner in which au pairs are being treated in some households.
“The authorities should examine the idea of introducing a definition of the job and responsibilities associated with au pair work. This will help prevent any exploitation for people employed in such a role.”
Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article.
Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.
Fianna Fail bemoans the soaring cost of childcare when they, FG and Labour have left the provision of this service at the mercy of the free market where profit maximisation is the name of the game. Laughable hypocrisy.
Yep but they would need to get a lawyer etc. the other issue is the au pairs from outside the EU who are here as tourists with no work permit as this is a cash industry. I’m guessing getting an au pair work permit takes time to get so they just go down the tourist/cash route with no contract.
Most non-EU au pairs are here on student visas and are permitted to work 20 hrs or 40 hrs a week depending on the time of year. There is no such thing as an au pair visa for Ireland.
Well that’s a problem. If most of them are students they’re in breach by working over 20 hours per week. There should be au pair visas. Then this whole problem would go away
If €54.23 a week for board, food, all household bills is correct why does the social welfare not pay those on welfare this to those needy in our society? Because no where in the reality can anyone be housed feed and all bills paid for with €54.13 a week. You need to multiply that by 4 before you get any where close to the cost of room and board in this country.
BTW in countries outside Ireland there is a special law for au pairs – to allow them. Most come over to learn english and live in someones home. Legislating for it would be better – as there are many au pairs in Ireland who come over from good families for the reason of learning english – and Irish kids go the other way.
Not really. It is usually struggling middle class families that hire au pairs because childcare is so high and both parents must work to keep the roof over their heads. Au pairs are also live for free in the house.
My better half was one in both the UK and Ireland and by and large they are treated like slaves.
If you have kids dont expect someone else to look after them, “the middle class” families you speak off are generally high earners and again believe looking after children beneath them.
I hope this opens the gates for more protection for ladies like this as the money they are paid is disgusting.
Your other halfs experience is not the norm – or else most middle class kids from Spain for example wouldn’t be coming over in droves. Your characterisation is unfair to say the least.. and 80,000 for a couple isn’t all that much. Especially if they’re both in full time employment 9-5.
Do you have any idea of childcare costs? A couple each earning 40k would struggle to pay childcare if you factor in rent or mortgage costs. If an au pair is paid minimum wage from now on. The family’s can just deduct rent, keep and bills etc from them.. something that was never done before. It’s incredibly insulting to say parents feel they are beneath minding their kids. Perhaps your partner had a bad experience but don’t tarnish all on your own personal opinion
So its ok to pay shite wages to the aupair so the middle class family can maintain the master/servant relationship?
They shouldnt have kids if they cant afford them; isnt that what they preach to what they call the lower orders ?
I’m pretty sure you are the one with some sort of class disorder or warped view of a class structure.. and in your other comment of generalisation of the south side!
@Fail Gael. I know many families with au pairs – I have never had one – but they are not high earners looking for someone to look after their spoilt brats, but hard working families who need childcare. Most au pairs I have known have been happy with the situation. One or two have been exploited, and that is unacceptable, but the majority have had excellent experiences.
I can see then families countersuing for unpaid lodging and board
Cholly couple on 40K each have monthly income over 5K nett. What are you doing with money genuine question if you think it’s too low to pay childcare? We had much less than this and we had quite high rent and paid crèche for 2 kids (not at the same time though) and still managed to save tiny bit / go for holiday etc. Anyway au pair should be regulated too.
Tomasz, no 80k income is not that much and since I’m on that exact situation let me run for you the calculations: so you get a better understanding.
+Income: 5000
-1600 mortgage
- 1060 Creche child 1
- 580 after school care child 2
- 500 food
- 100 car insurance x 2 cars
- 200 petrol x 2 cars
- 120 mobile x 2
- 100 house/life
- 200 health
- 100 broadband/tv
- 200 avg water/gas/elect
The above does not include kids activities, gym, Zumba, football, Sunday lunches, pints with mates, haircut, shaves whatever, you name it. So no it’s not a lot. You would struggle trying to save for the summer holidays or midterm breaks.
“The au pair was paid €100 a week plus board for between 30 and 60 hours of work per week during her employment with the family between August 2014 and January 2015.
In November 2014 she was paid €200 a week when her employer was away and she assumed full responsibility for household activities and looking after the children, 7am-6pm Monday to Friday.”
I thought an au pair by law can only work up to 20hrs per week and gets free room and board? Otherwise they are looking for a live in nanny which is a lot more money.
Actually there’s loads of people in South Dublin employing very cheap and sometimes free workers. They all do it and their friends do it and none of them pay anything approaching a fair wage. Knock on a few doors in Kiliney foxrock deansgrange and see who answers them
Karol, regardless of how many hours she worked a week, she was staying with the family, using s room, eating with the family, learning English. If she didn’t like the working hours, why didn’t she leave!?
Maybe they WERE treating her like a slave which would’ve meant keep in her passport ever thing of that. Slavery still does go on just need to take your head out of your arise. It’s not o.k. to work someone into the ground .
alot of rubbish being spouted here. au pairs in ireland look after kids for up to 20-25 hrs per week. they get weekends and bank holidays off. In return they get 100-120 euro per week to use as they please. free lodgings, free heat, free electricity, free food, they get use of a car during the day where they have to pay nothing for, no diesel, no tax, no insurance. This is my personal experience and I can tell its not a hard life by any means. we also paid gym membership for our aupairs who wanted it. not all au pairs are treated like dirt.
ha good man gravy train. im not condoning this article. 30-60hrs per week is slave labour. there are people in every facet of life that abuse the system
Fair enough. That’s your experience Paddy. I know of quite a lot of women who have had the opposite experience where they were literally treated as slaves and doing everything in the household – approx 100 hrs per week
Your “personal experience” is very much at odds with reality. A whole weekend off is unheard of. And use of the car – do you honestly think this is commonplace?
Au pairing is a cosy arrangement where a person learning English gets room, board and some money and the family gets to avoid expensive crèches.
This ruling means Au pairs will be expected to find their own accommodation, food etc or more likely this will make Au pairing impossible in Ireland.
It’s a move to force couples to use crèches or quit their jobs. Pretty horrible. Not good for anyone except the tax man.
Color – I disagree Many au pairs are not give a choice about their accommodation and effectively become endentured servants expected to be at the beck and call of family and children 24/7. Looking after children is never cosy and add in housework and other duties most au pairs are lucky to crawl into bed without any downtime. Horrible exploitative position where the worker has few rights and no representation. I have to laugh that often niave and unexperienced strangers are expected to take on full parental responsibility. Crazy scenario tbh.
A comment that states that if the employee was paid €9.50 per hour and then deducted for rent, food and utilities would have less than €100 at the end of the week is saying that the value of food/board per week is €250 or more per week. There in lies the problem. F&B at €52 per week does not exist. The system works fine if people stick to the contract. In 99% of cases it works for both parties and it allow mothers or parents to work part time and remain in the workforce. Note that in Switzerland and Denmark and other regimes the food & board is completely different priced. If your family does not stick to the agreement you should take action. Live out au pair and high hour weeks are not acceptable.
The standard contract for an au pair state that they should work no more than 20h a week for 100euro + food and board. It state also that they shouldn’t contribute with house work. And this would be almost fare.
I have many friend that did the au pair in Ireland and what actually happen is that they have to work 40+ hours a week, including weekends and holidays, without getting any extra money. It seems only fair that the extra hours would be paid at least at minimum wage.
If you signed a part time contract for 4h a day, you get paid for 4h a day, but end up working 8+ hours a day, wouldn’t you consider it unfair? You would probably leave the job, but au pairs don’t have this choice as usually they paid in advance for English courses and plane tickets.
If families can’t afford to pay them a fair price, and I really doubt so having seen the houses they live in (Blackrock and Castleknock in my case), then they should have them work less hours. There’s no excuse to exploit a person’s work.
Good points Mattia. Don’t let yourself be exploited as people will try and get away with whatever they can its human nature. If you find yourself being exploited in the work place leave and take the proper procedures against your employer. However in this case I think the majority of Au Pairs will be worse off because of this judgement. Employers have rights also people seem to forget that.
I never employed an au pair when my children were being reared & would not expect Irish People to treat them badly. My children attended Creches while my wife worked part-time which included evenings till 9.30.
Adendum – An au pair is provided with lodgings – accomodation & food & in this case €100 a wk. In Dublin this would be the equivalent of at least €300 – €350 per week – Roughly a 35hr wk. If ‘Middle Clas’ coupkes oawn their chikdren on the au pair for longer hrs they should pay more.
They get free room and breakfast lunch and dinner provided for them no bills eg electricity heating television. I no families who pay for gym and pool membership for them. That sounds like a v unfair judgment I can’t see families providing this opertunity for young woman who want to see and travel europe now. They only have themselves to blame.
The families you know are the exception most families doing this are from the highend of earners.
If they want someone to work for them, pay them right as the responsibility for looking after someone elses kids is massive.
Some of the Au Pairs or Nannies I know have their work cut out with this little over entitled darlings that will do the same as Mummy and Daddy and will be shipped off to boarding school because their parents are to busy with their careers and let some underling in their eyes do the job they should be doing…
Thats fine fail gail. Pay them minimum wage cut there hours and make them pay rent and chip in for the bills of the house. Our tell them to move out and get there own accommodation. That is what will come from this.
This is something you cant answear,Ive been an Au pair myself, and the houers and the Way i was treated was not fair and right in any way for that what some Au Pairs go trough they should be payd Minimum wages
Hahaha I am a Facist for having a different opinion to yours. If I was getting free room and board Id think about it if I was in my early 20s and got to see another country ya. Just out of curiosity can you define facism without looking it up. Its funny how guys in celtic jerseys have recently found that word.
How much time and money would you have to see another country ask yourself that. Living with another family 24\7 knowing your every move pay rent bills for no privacy and your the outsider. Time off still their house and kids still there
Fail Gail – are you speaking from experience are are you just spouting your opinion…just because there are some familes that abuse the au pair system doesn’t mean every family does the same..im speaking from experience..not all middle earners have a choice…the article does not say how many children she was expected to look after…i do agree au pairs should not be exploited…but i don’t agree they are workers either….they choose to be au pairs to learn English..to be part of a family and to get cash to live and travel…stop assuming every families does what you think they do
They are priced out of the market by this move. No au pair will get minimum wage from this. Crèches will get the children instead and the government will get the tax money.
As I said earlier, a little more money for the government and less children being born as they become that bit more unaffordable.
We move closer to the European model of not having children step by step.
Jennie. They could be looking after four kids with two in school and two at home. They doing school run washing cooking etc. Parents have it good tbh. I’m not saying all but the majority treat them like slaves.
@donna moss. I find it hard to believe Irish people would treat others so badly – its not in our make-up or is it now. Your probably talking about our new high flying ‘middle class’ people whose careers & ego are the priority in life, their children an accessory & are used to ordering people about in their ‘high profile’ jobs. Sad.
Eh I don’t think so Jdelaney…. A good friend of mine was an au pair 20 years ago and she said the family treated her like a slave ….up from cocks crow to get children ready for school while mammy and daddy slept on and was never off duty while she was in the house…..
@windbag. As I said I’ve no knowledge if the au-pair set up. I just find it hard to believe Irish people would treat them like slaves & not ensure they had time to enjoy some of their time here. Any person who minds peoples children should be aporeciated properly by the parents.
Of course they should be appreciated…. You and I know that but the sad fact is more times out of ten there not…. And I hate the thought of an au pair going home with only bad things to say about Ireland because this is a beautiful country of ours…
@kalon. A good comparison. Jobbridge & internships are an ‘offical’ type of slavery. Shame on those who abuse this Government supported ‘scheme’. Would they like their own sons & daughters to be treated likewise.
Family were likely naive should have hired a better lawyer. A decent one could have gotten a he said, she said case quibbling over exactly how many hours ‘work’ this young lady did and the value of her total compensation at market rates for room and board in South Dublin tossed out of court fast.
I was an au pair in France. Now I keep au pairs. This full wages thing is a joke. It would mean that we would have an employee and not a girl who is part of our family. It would mean that I wouldn’t be able to take the employee to the cinema with us, to party’s with us, out to meals and foreign holidays with us. I wouldn’t be able to afford to include her in family outings and weekend breaks either. I simply couldn’t afford it. It would end the great relationship and friendship we have with our au pairs and as a result their experience as an au pair would be effected. As a person who was on both sides of this I can speak from experience as this is absolutely ridiculous. The only winner here would be the tax man!
Giving the au pair a room in your house, cooking for them, letting them have free most weekends, teaching them English whilst whilst making sacrifices loosing your privacy of having family time and paying them 100 euro a week and it is unfair! Why would anyone get an au pair other then being the most affordable but if you calculate the cost, you’re actually only saving a couple of 100 a month which is not worth having an au pair. No one forced this women not to leave the after a week if she didn’t like it but she took an opportunity and I hope she spends that money in medications. I hope there aren’t many like her out there.
My ex was an Au pair and the family were very kind to her, Kids use to say they loved her and took her on holidays etc etc.
However I know another story of a very wealthy and privileged family in South County Dublin where the mother was cruel to a young Brazilian girl, insults, berating, working her like a slave. etc. The girl who I knew was very attractive and flirtatious had enough and after been flirting with the womans husband for a few weeks,one night the wife was away she got him drunk, seduced him and slept with him, knowing full well the wife use to record the bedroom with a tiny hidden camera.I guess what goes around comes around.
The cheek of FF talking about soaring childcare costs. How many years were they in power, and did almost nothing about this?
No tax credits for childcare costs for working parents for fear of losing votes from stay-at-home parents.
Typical FF clinging-to-the-fence tactics. Too scared to lose votes to make any real reform.
Too willing to pit one sector of society against another.
But sure, why not? Sure, let’s vote then back in again. They’ll definitely have the balls to make real reforms now as a minority partner clinging to their mandate. Sure.
This is how they ruin the great possibilities of being an au pair. When you go to another country as an au pair you know those arrangements and in my opinion they are just fair. You “work” for 30h a week, that includes that you look after the kids and do some light housework. And what you get is so much: beside the 100€ a week and the free bed and board you learn English, you get so much love back from the kids, you get to know a new culture, you make such a great experience and you learn a lot for the rest of your life.
I was an au pair in Ireland and I was really happy with what I got for what I did. When you want to be an au pair you know about the situation and you ARE NOT A NANNY! It’s NOT a JOB!
Sorry for my English but it’s not my mother tongue.
I will bet you any amount of money that if you walked into English language schools in Dublin next week and surveyed 100 students and said – are you happy, are you doing more hours than agreed and are you enjoying ireland as a place to learn English you would be disappointed at the number of “slavery” or abused cases.
This is how they ruin the situation. Being an au pair is a great experience. You look after the kids and do some light housework for more or less 30h a week. It’s NOT a JOB, you are NOT a Nanny. You get so much more than “just” 100€ per week and free bed and board. You get so much love from the kids, you learn a new language, you get to know another culture, you meet people from all over the world. It’s an experience you make for the rest of your life. I was an au pair in Ireland too and I loved it.
Shame to those who abused their au pair – they ruined it for all the others!
Sorry for my English but it’s not my mother tongue.
I’ve been Aupair myself and I know a few of them,the most part of them are treated well.For the way I see it is as if you were part of the family,if you were in your house with your parents,taking care of your siblings and doing some housework as you live in that house aswell and the parents are woking,get all the bills paid,free accommodation,and they gave you 100 or 120 per week for your private costs?I think it’s quite fair.What is unfair is that the situation is not regulated as what it is,and that’s why some people take advantage of the aupairs. What should be paid as an employee is this live out Aupair thing,there’s not such a thing, that’s a nanny,that’s what the government should be worrying about.
And honestly,where in Ireland would you live paying rent,heating,internet,TV,electricity for 54 euro a week?That’s insane, maybe the ones that make the laws should try to live with that money and see what happens…
I agree that they will ruin the concept of au pairs in Ireland. Au pairs shouldn’t be considered like workers because they are by definition a member of the family. They come in your family taking the place of a big sister for your children and they get POCKET MONEY, not wages. They get full accommodation and board and the family can take the au pair on holiday with them or to family days out. I do see why people say that their “wages” are rubbish (although nobody gets full rent and board for 45 euros a week in Dublin. …) but I do question the 30-60 hours of “work” a week. I will explain why.
I live in the uk and I’m on my own 100% with two kids now that my husband is working in ireland. We got an au pair to help me because I would be by myself all day and night and I was needing help when feeding both and someone to leave the kids to when I go to the toilet. In my case my au pair starts helping me when the kids wake up and finishes when they go to bed, which is roughly 7 am to 8 pm. Before you start talking of slavery for 75 British pounds a week, let me tell you that: 1) she gets regular breaks in the morning, afternoon and early evening. 2) she has 2 days off a week 3) she’s hardly ever by herself with the kids and I normally take the bigger burden when it comes to change nappies and such. 4) she’s on her phone all day and speaks to her family during the day of work and if she needs time off she just asks and gets it 5) the times she’s really needed are early morning to change both kids and give them breakfast (1 hour to say the most), lunchtime to feed both (1.5 hours? That’s exaggerating a little bit too…), bath and dinner time (2.5 hours to the most). So that’s really 5 hours real work per day. Other than that, she fiddles with her phone sometimes if she chooses she plays with the kids but that’s it. If they wake up during the night I’m the one who runs upstairs. The only time she woke up by herself was when my older son was sick and was throwing up badly. She woke herself up, I didn’t wake her, and she offered herself to stay in my bedroom and ensure the little one while I was dealing with my oldest. I never wake her up if there’s a problem at night time. I give her time off for walks if she wants it and things like that and am very flexible with her days off. I helped her opening a bank account, I treat her like a sister and with respect. I paid for her tickets to come to the uk and now that I went on holiday, I paid for her tickets to come with me to help me with the trip (I was on my own). She’s now having time with her family whilst I’m on holiday and I’m still paying her pocket money. She has long days, but besides the 5 hours I was counting, she doesn’t work much. I know not all au pairs are treated like this, but not every au pair is treated like shit. Sadly the people who were spoiling the system have destroyed it for everyone else who was doing it right. I won’t be able ,even if I and she wanted to, to bring my au pair to Ireland with us when we’ll move. We wouldn’t be able to afford it by giving her minimum wage, even if my husband’s paid well.
I agree that they will ruin the concept of au pairs in Ireland. Au pairs shouldn’t be considered like workers because they are by definition a member of the family. They come in your family taking the place of a big sister for your children and they get POCKET MONEY, not wages
I have had au pairs and they have been very happy with their time in Ireland, some of the comments here are disgusting and i doubt if they even have children. If they do they must be deranged and living in cloud cuckoo land… but seriously to me its a win win situation they do 20-25 hours a week they come here to learn a new language in School( paid by parents ) food and board and many extras included with the family.
All this has done is to deter au pairs to Ireland and to deter parents from getting an au pair in the first place…
Simon Coveney slams Trump’s ‘ridiculous’ tariffs and says State support for businesses needed
25 mins ago
12.9k
75
Waterville
'King of the Kingdom': Mick O'Dwyer remembered as sporting giant during funeral in Co Kerry
Updated
56 mins ago
5.8k
8
trade war
China slaps extra 34% tariffs on US imports as Trump vows his 'policies will never change'
Updated
21 hrs ago
61.9k
181
Your Cookies. Your Choice.
Cookies help provide our news service while also enabling the advertising needed to fund this work.
We categorise cookies as Necessary, Performance (used to analyse the site performance) and Targeting (used to target advertising which helps us keep this service free).
We and our 164 partners store and access personal data, like browsing data or unique identifiers, on your device. Selecting Accept All enables tracking technologies to support the purposes shown under we and our partners process data to provide. If trackers are disabled, some content and ads you see may not be as relevant to you. You can resurface this menu to change your choices or withdraw consent at any time by clicking the Cookie Preferences link on the bottom of the webpage .Your choices will have effect within our Website. For more details, refer to our Privacy Policy.
We and our vendors process data for the following purposes:
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
Cookies Preference Centre
We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent. You may exercise your right to consent, based on a specific purpose below or at a partner level in the link under each purpose. Some vendors may process your data based on their legitimate interests, which does not require your consent. You cannot object to tracking technologies placed to ensure security, prevent fraud, fix errors, or deliver and present advertising and content, and precise geolocation data and active scanning of device characteristics for identification may be used to support this purpose. This exception does not apply to targeted advertising. These choices will be signaled to our vendors participating in the Transparency and Consent Framework.
Manage Consent Preferences
Necessary Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Store and/or access information on a device 111 partners can use this purpose
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development 146 partners can use this purpose
Use limited data to select advertising 116 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 85 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 85 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 39 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 35 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 136 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 61 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 76 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 84 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 37 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 47 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 93 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 100 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 73 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 55 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 91 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 69 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
have your say