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big tom
'We called him the King': Tributes as country singer Big Tom McBride dies aged 81
His family have confirmed funeral details for this Friday morning.
8.45am, 17 Apr 2018
88.0k
60
Updated at 4.40pm
THE PRESIDENT, THE Taoiseach and figures from the world of Irish country music have been paying tribute following the death of singer Big Tom McBride, who passed away this morning aged 81.
“It is with great sadness that we announce the passing of our dear father Big Tom McBride (RIP) this morning,” a statement on the singer’s official Facebook page said.
“Dad passed away peacefully in the company of his family.
“He will be sadly missed by all who knew him.
May he rest in peace.
McBride’s wife Rose had passed away at the end of January.
The Monaghan country star, best known as frontman of Big Tom and the Mainliners, had been playing live up until recently.
He formed the Mainliners in the mid 1960s – and made a career breakthrough after an appearance on RTÉ’s Showband Show singing ‘Gentle Mother’.
Monaghan GAA would like to offer it's sympathy to the Mc Bride Family and the @Oramgfc on the death of its president and former player Big Tom Mc Bride pic.twitter.com/dS4iNqn4pq
The group remained a huge live draw, touring in Ireland and the UK throughout the 70s. The singer left the Mainliners to forge a solo career towards the end of the decade.
He recorded a popular series called King of Country Music in the 1980s, later reuniting with his original band.
Big Tom was playing live up until late last year – including an appearance at a benefit concert for victims of the Donegal floods alongside Nathan Carter.
He was honoured with a lifetime achievement award at the Irish Country Music Awards in 2016.
Daniel O’Donnell, who said he was “speechless”, paid tribute to McBride on this morning’s Ryan Tubridy Show on Radio 1.
Speaking of his memories of the singer during the early days of his own career, he described him “a pillar” of the Irish country music scene.
“We all referred to him as the King,” O’Donnell said.
“He reached out to people in Ireland and those people who had emigrated from Ireland.
He will be missed so, so much. He was the greatest.
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‘Big personality’
President Michael D Higgins said that lovers and supporters of Irish music everywhere would have heard the news of the death of Big Tom McBride with sadness.
“As one of the most charismatic and influential artists in Irish country music, Big Tom was widely respected and through his five decades of music making he leaves a lasting legacy,” a statement said.
“His name will be recalled with fond memory by those who listened, and danced to, his and his band members’ generous nights of entertainment all over the island of Ireland.
“A big personality and one of the country’s greatest country stars, his love of music and his passion and skill have enriched Ireland’s music scene.
As President of Ireland I wish to express my deepest sympathies to his children Thomas, Dermot, Aisling and Siobhan, the members of his family, his friends and to the countless numbers of people, at home and abroad who loved the man and his music.
Very sad to hear of death of Big Tom. A giant of Irish country music for over 50 years, filling dance halls everywhere. Our sympathies and condolences to his family, friends and fans.
Taoiseach Leo Varadkar described him as a giant of Irish country.
“With his band the Mainliners, he filled dance halls the length and breadth of the country. His songs were a reflection of Irish life and an important connection for the Irish diaspora,” the Taoiseach’s statement said.
Not many people are known by their first name, but that was Big Tom. It shows his popularity and legendary status as the king of Irish country music.
I want to extend my condolences to his family and his huge army of fans.
Big Tom pictured with President Mary McAleese during a visit to the Áras in 2001. RollingNews.ie
RollingNews.ie
Philomena Begley, who also spoke to Tubridy, described McBride as being “full of divilment”.
“He was always in good form,” the veteran Irish singer said.
The one thing Big Tom had when he started to sing – he had a great beat that made everyone want to dance.
He was a great, great man to dance to.
In an emotional tribute, Margo O’Donnell said her heart was broken at the news: ”The only thing I’m happy about is that he’s with Rose.”
Declan Nerney said he was a phenomenon. “The people who bought into Big Tom’s style of music, it was like a religion,” the singer said.
Monsignor Joseph McGuinness described his influence to Irish cultural and social life as ”enormous” and spoke of Big Tom’s pivotal role in the community of his native Oram.
The word ‘legend’ is often overused on occasions like this, but in Tom’s case it is truly fitting and well deserved. During his life, Tom brought great joy to many people, both in Ireland and worldwide, through his singing and his music.
Culture Minister Josepha Madigan, Minister for Rural Development Michael Ring and Fine Gael Cavan-Monaghan TD Heather Humphreys – a former Culture Minister – also released statements paying tribute to the singer.
Independent TD for Tipperary Mattie McGrath, who has mentioned Big Tom in the Dáil on more than one occasion, paid this tribute on Facebook:
I first danced to Big Tom in Monaghan in 1978. He truly was a pillar of the Country Music scene and will be sadly missed. Throughout his career he reached out to people across the country and was a great source of entertainment providing a connection to Irish immigrants around the globe.
The Late Late Show is due to host a country music special this Friday night.
“We’re going to give Big Tom a seriously hale and hearty send off and one that I hope his family will be proud of,” Tubridy told his listeners.
His funeral, which will be broadcast live on Northern Sound, will take place on Friday at St Patrick’s Church in Oram at 11am.
Fans and friends will be able to pay their respects on Wednesday at Oram Community Centre, where the singer will be lying in public reposal between midday and 8pm.
We were very sad to hear this morning of the passing of Ireland’s King of Country, Big Tom. Our condolences to his family, friends and fans. He was a huge part of our Country Specials and we will be paying special tribute to him on this Friday’s show. pic.twitter.com/HaTGCM3XoT
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Absolutely agree. We put pets down to avoid pain as it is the humane thing to do, yet we allow our nearest and dearest to suffer any fate which befalls them. Again, this is an issue where choice is key.
The reason they make us suffer is because this is a Christian country, the founder of the cult had himself whipped and hung up on a cross therefore everyone else must also suffer dreadful agony, they believe that pain washes away a thing they call sin. Madder than mad but that’s religion for you a terrible virus that once it gets control of the mind is near impossible to eradicate
Due to a genetic issue, I may or may not face a very serious and disabling neurological and dementia related condition. Having studied the matter, if or when initially afflicted, I will terminate my own life while I am fully confident in my capacity to do this successfully. This will mean self termination at a much earlier stage than I would otherwise prefer but I can’t afford to take the chance of waiting for someone else to assist me due to the current law.
I’ve made a living Will but I’m doubtful as to its legal effectiveness and it is of very limited effect. It does not enable and it cannot enable an assisted death.
Better an early death than an undignified, disturbed and dependent life which will necessitate expensive and total dependency care. In a sense I’m lucky. Because of what I’m facing, and if It happens, it is so extreme that I will have no rational option. I have seen what happens to others afflicted. There are far worse things than death.
Others have to face these decisions. I’m not alone in this and if it happens I can and will deal with this. I have no confidence that the law will be changed.
I will lose at most 9 months of life. Better to take early charge of my end if it happens. I feel no self pity or sense that I’ve been short changed. It just is. It’s how you address problems which counts.
Thanks for sharing Fiona. That is not a nice situation but you are clearly a determined and dignified woman. I wish you well and I hope your family support you.
Socrates, thank you. Your rational and balanced comments make theJournal a more encouraging and positive space. There is a possiblity that I may be lucky. I allow myself to think that I will be.
It makes me aware how better a place it would be if it were to be legally possible to have confidence in the ability to have an assisted death. Without that, you have to end life sooner than you would otherwise like.
I was very lucky. I went for counselling. The counselling was unhelpful. But I met a wonderful person. He was older than me. He was afflicted by Huntingdons. He had a wife and children. He confronted his end and saved his wife and children much anguish. He had bravery, strength and dignity. His wife and children remember him at his best. He did not wait to decline. Only one of his relatives was nasty about it.
Paradoxically, the legal capacity to obtain an assisted death would allow people to live longer. Some chose to live out to the end but I feel more peaceful in the knowledge of knowing how and what to do if I become symptomatic.
Fiona, That’s great that you have dealt with it so well. I’m not sure how I would cope. I hope this is something you do not have to deal with but if you do, I have no doubt you will do so in a reasoned, dignified and most importantly in this context, legally. It should be the law and I hope it is very soon.
Fiona, thank you for sharing, you’re definitely in an unenviable situation, I sincerely hope that you won’t suffer from dementia, but I agree with you, I’d rather go in a dignified way, while I’m still able, also to spare friends and family the pain of seeing a loved one wasting away.
Yes a massive hug from me too. You have convinced me after reading your post. I do hope you will be lucky as you say yourself. My very best wishes to you for your health..
I hope as others have said that it does not come to that Fiona, however you seem prepared for whichever eventuality comes to pass. You appear to be a remarkably strong and wise person. Your outlook does not inspire pity but admiration. I truly admire your courage. Wishing you all the best in life. And thanks for sharing. Your story puts certain things in my own life in perspective for me.
Thanks Fiona very well written and I can see your honesty and determination on this issue, but I think it’s so sad that we live in a country that some one may feel they have to to take those steps 9 months a year whatever before there true time, if suffering from a particular illness,I really can’t see how others can play God with when and how long one should suffer and linger against there own wish , it just ain’t right .
@fiona. So sorry you may find yourself in that situation and I hope it never comes to that for you but thank you for the inspiration. I will fully support your right to choice. Very best of luck to you.
The British parliament voted on this recently and voted it down but in surveys over 80% of the population want it interduced, their politicians and lawmakers just like ours are way out of touch with the people they are elected to represent
Totally agree with John Halligan. What kind of backward, barbaric society do we live in that forces people at the very end of their lives to go through needles unnecessary suffering. The sooner something is done about this, the better.
If people are ready to leave this world it should be a safe and legal option as long as they are capable, have made a decision beforehand with clear legal representative or are not being forced. It’s that persons life. That persons choice
Not so. It has happened in the netherlands 42 times in one year and is currently the subject of much controversy. Don;t go making things up if you don;t know what you’re talking about.
I believe she is talking hypothetically if we were to bring it in. In the case of mental illness, a terminal diagnosis would be necessary and consent from the guardian.
Socrates, I’m not sure what should happen in relation to mental illness. It can truly be such a painful thing and in cases where it is chronic over years I’m not sure if it’s fair to deny someone the option of ending their pain. I agree suicide is a permanent solution to a temporary problem in most cases but in truth it’s not always a temporary problem. It’s possible for a person to be so damaged through circumstances that it becomes impossible for them to be happy or escape the pain they feel. I wouldn’t wish such a painful existence on anybody. It’s difficult though as suicidal people who may indeed have a chance of a happy life in the future may choose to end their life given this option while not in a fit state of mind to make that decision. And what about diagnosis which are chronic and untreatable but not terminal, for example there was a woman a few years ago who was beaten so badly her spinal chord was damaged and she was left completely paralysed but her brain function was in tact. If that was me I cannot imagine wanting to live another 50/60 Years.
@Demise, hmm, that’s a hard decision to make, I admit, I myself have been several times very close to ending it all, because I felt I was in such a dark place and beyond all hope, and just giving in to desperation, but, I’ve had amazing friends pulling me through my depression, I still get down, from time to time, but hmm, I wouldn’t want to give up again, the same would apply, if I was, the gods beware, in an accident that left me paralyzed, you say, you wouldn’t want to live another 50/60 years like that, but that’s from your perspective now, if it affected you, or me, we would maybe feel very different, so I think Euthanasia is an extremely emotional topic, and requires extremely careful handling from the legislative end, but, it should be available.
Yes Larissa I agree wholeheartedly. It’s an extremely emotive and difficult decision. And perhaps it could be looked at from the perspective that if a severely depressed individual feels suicidal but does not go through with it, there is hope for them of a better future. Having come very close myself on a number of occasions I have to say in that moment I couldn’t see things getting better, yet they have. So perhaps it shouldn’t be on offer in cases of severe mental illness. And again not having experienced what that lady went through I am only speculating on how I imagine I would feel. Maybe as you say I would feel differently if I was affected by it myself.
At the moment, once a person is in hospital, and is close to dying, they are given morphine to ‘ease their passage’ which basically sends them on their way comfortably. Why we are not entitled to request this ourselves, I cannot understand.
Important piece of legislation from my local TD, John Halligan, the man I voted for in the last election.
John is a hard working man of the people who has not forgotten his roots since taking up his seat in the Dail.
A true socialist, one of genuine few in government.
Hopefully he will be supported in the passing of this bill.
(no doubt the government will try to scupper it and make it a promise conditional upon being re-elected)
@ Tommy I have no idea what John Halligan’s policies in general are but I do agree with him wholeheartedly in relation to this issue. I can think of nothing worse, personally, than being just surviving & totally dependant on others for my most basic needs, surely if a person is in such pain, possibly physically and mentally that living seems almost unbearable they should, with all due respect, be allowed to chose to exit this life with whatever little bit of dignity they have left. I hope this will get the due support it deserves from all parties but I doubt it as unfortunately that is not how politics work in Ireland!
What Marie Flemming went through was a disgrace. If there is a right to life in the Constitution then there should also be a right to die a dignified death.
On the many occasions I’ve heard john Halligan speak in the Dail he’s always come across as honest, sincere and decent. Long may he continue to be a public representative.
I have been very moved by the openness of people here particularly Fiona and Larissa and I thank you both and wish you well. It’s not often I find myself so inspired and never on The Journal!
3 years ago my Mum sat me down for a chat. She spoke of her life, her family, her love, happiness and lack of any regrets. She hugged me tightly and told me how much she loved me. She had this conversation with each of her 5 children and she concluded each with that loving embrace and said “goodbye ” to each of us and our Dad to whom she has been married for over 60 years.
Mum had just been diagnosed with dementia and we all began a journey together then.
She knew all that lay ahead and wanted to address her family with her full faculties before they declined.
She did not fear death and if she could, she would have peacefully and happily closed her eyes for the longest sleep surrounded by everyone she loved.
Today our mum lies in a hospital bed mostly unaware of who we are. She requires constant care for all of her functions. Sometimes she is aware enough to be confused and terrified. Our mum slowly faded to this. We remain always with her, never leaving her alone for the past 3 months since being hospitalized.
Dementia is the cruelest of things that takes everything slowly and painfully. Mums precious memories have been stolen one by one, her identity dismantled in front of those who love her most. She never feared death, she feared living…… like this
I support this bill and wish it had been there for Mam.
Thanks.
@David. I’m sorry for your mother or anyone else’s mother who had to suffer through this terrible illness and it’s a perfect t example of why I will be fully supporting this bill. You never said wheter your mam would have chosen euthanasia if it were available to her here. Well wheter she would have or not, she was robbed of that choice. Ireland is progressing, albeit slowly but surely, as the RCC loose their grip on the masses. (Thats a pun), and hopefully, none of us will have to suffer like your mam as a result of archaic religious ethos.
Back to RTE again. Decades behind the times. They should have research carried out on behalf of the public, detailed research, finding out what people think as a nation. It should have been done years ago.
I know if I am in a situation where I might slowly suffer before I die, I want the option. I don’t think I would have the guts to do it but I at least want the option. And before all the Nuys claim it will be used to murder burdensome old family members, I think strict legislation is needed and consent is required from the individual with the support of a terminal diagnosis.
Completely agree with this bill. The right to bodily autonomy must include a right to die. It’s going to be a long wait until this ever becomes a reality though, the best we can hope for at the moment is protection for those who help someone end their life.
I’m a proud dual citizen Paul as I have stated on the blog before with a keen interest in rugby. My input is valued among the 3 people above that have thumbed up my comment. I believe I have just a right to share my opinion as you do, whether you follow the teachings of the Buddha or not.
I’m getting a morality lecture from Socrates, seen it all now. Repent while you still can you’re a child of God. whether you accept that at the moment is up to.
A God that would subject his own children to such suffering, misery and indignity as evidenced in the world on a daily basis isn’t even worth worshipping, whether or not he exists.
@BenSmith Stephen Fry get off the journal.ie and back to sniffin coke ya hedonist.
@socrates I do not intend to force my opinion on anyone and i apologise if it came across that way I was just giving an alternate perspective to the articals topic, from a Buddhist. There is no right and wrong Socrates, there is only God.
We will have to disagree there. There is no God nor proof of such. There is only reality and the reality of dying in pain is very relevant to some that do not share your opinion.
@o Dwyer. Il accept the existence of God is you give me one piece of tangible proof he exists. Its not up to atheists to prove he exists, how can they prove something doesn’t exist when the non-existance of a diety leaves no prove of an existence. Ya following me. The burden of proof is on you my friend. Faith John, is the total lack of any tangible proof and therefore, some proof that there are no God/God’s. You cannot assert any statement as truth without having real evidence that can be subjected to trials, tests, examinations ect.
@o Dwyer, you believe the process of death should not be interupted as God intended it to be. Fair enough. Prove to me how you know God didn’t intend to use euthanasia as one of his vastly numerous processes of death.
Tell someone an invisible man in the sky created the world without proof and most will believe you. Tell them the wall jas wet paint on it and they’ll touch it or sniff it to make sure.
So which of the 6000 gods worshipped theoughout human history is being used here as a justification for keeping an individual suffering against their will?
Personally healed of chronic fatigue , my work colleague healed of coeliac disease another ( works in same building ) healed of manic depression. All medically verifiable.
All medically incurable!
If you do not have faith you really have nothing.Jesus did not say abandon medicine. ..He said believe in him. You’re right to expect nothing if you don’t believe.
Rachel Leggit (a miss Ireland apparently )gives testimony of being healed from cancer…recently reported in the news.
I’m sorry about your friend…but there is a living hope in Christ for healing.
Only believe.
@richard. Again, faith, the total absence of any tangible proof, therefore providing evidence of non-existance. No religious ethos has ever, and I mean ever, replaced a scientific solution to real weld solutions. Tk you for the sentiments in relation to my friend but im sorry, of I got everybody on this planet to pray in unison for my friend to be healed, the prayers will still be ignored. I wont lambast Rachel leggit for her thoughts on how she was cured but I’d rather hear from her medical professions. It is modern medicine that is curing modern health issues, not prayers. Do you attend a doctor when your personally unwell, or go to church. You cannot assert absolute truth without absolute evidence, evidence which can be tested. Sorry Richard, but we’re now educated free thinking people and theres no room.in my life for archaic sky daddy fables.
@richard. Also in refuting your points, I dont “expect” anything in this life. Why do you expect anything ? Its not that we atheists have nothing to live for. Its that we have nothing to die for. We don’t believe in afterlife and are not expecting one. We believe in this one life, and therefore, have everything to live for. You will probably spend alot of time in your life worshipping and worrying. Breaking free from religion was a beautiful awakening for me that took away a lifetime of worrying about death. Your “faith” will never change that, but show me some tangible proof of the existence of a diety, and ill show you how open minded we atheists are.
@socrates. Thats just it. Richard can’t talk about a second coming without proving the first. Richard, stare into an empty room, and in that room you will see every human who has ever proved the existence of a diety. And while your at it, you can also check out every person who has ever disproved evolution. But you my friend would certainly make me doubt Darwins theories. I really am keenly awaiting to hear back from you. I’m very open minded especially when faced with tangible evidence.
To be clear, I do not support this. The reason why is the same reason I support the principle of innocent until proven guilty in a court of law. I honour those who wish to take their lives but can’t, because the laws that force them to live on, also stop those who would mentally abuse their elders, make them feel as if they needed to kill themselves to support their children. In effect, the ill who wish to die are giving their lives so that the suicidal & those forced to suicide may live.
That said, I am not one to ask for prosecution of those who act in such exceptional circumstances. But I want every such death brought to a formal setting where the question is asked “was this person killed by there own will? Or was that will forced upon them?”. Tough? Yes. But so is our legal system. Better a person goes free who is a criminal than a person goes to prison who is not a criminal. Better a person lives that wants to die than a person dies who wants to live.
This idea of “dignity” in death, is an abhorrent distraction to me. A buzzword. This is about the avoidance of suffering, nothing else. There is no dignity in death. We all end up the same way. All of us will. The only people who can claim dignity in death are those who use their death to help the lives of others. The gentleman who shared his death to cancer in those anti-smoking ads, organ donors, and medical science donations come to mind. To serve others, that is dignity.
To be clear about legal proceedings, I expect every time an armed member of the Gardai kills someone in the line of duty, that that death is scrutinised by an inquiry. I expect no less if euthanasia is something that enters the public domain in Ireland.
@Colm. Your very articulate and you make some interesting and good points but I disagree with your view point in general. My only question to you is when you say “but I want every such death brought to a formal setting where the question is asked….”, would you not agree that it would be a far better idea, and one that might satisfy your paranoia about this bill being misused, to have these cases brought before a formal setting and judged wheter to me legal / illegal and therefore, allowed/disallowed, before the procedure is administered ?
I can’t say I disagree with the idea, but I would make a point of there being an inquiry after the fact for every euthanisation regardless of what goes before. The coroner’s court would be a suitable setting in my mind. The important thing is that every single death be scrutinised after the fact, to examine that it was done in mercy, that it was done in a merciful way, that there was no other option. Yes, you could do legal formal proceedings before, but that’s no good if you get a ruling in favour of euthanasia, only to hear a shotgun in the lobby as the deceased’s loved one decides any delay is too much, and takes it in their own hands to end their partner’s misery. There needs to be inquiry after the fact to establish that, yes, all that could be done was done, and what was done was done properly. Thankfully, these cases are rare enough that we can do this with good scrutiny.
I don’t actively oppose euthanasia, but I will do nothing to support it. I’m sorry.
@Colm. Your basically calling for reviews of all cases post mortem. And you have a passive aggressive attitude towards euthanasia who choose is fair enough but your sitting on the fence. I’m just suggesting that if procedures were in place to preview all requests for euthanasia with scrutiny, and having been investigated on a case by case basis, a decision could be made to either judge wheter the procedure is legal or illegal in the eyes of the law, and therefore either deny or grant permission to the applicant to undergo the procedure having satisfied all specified proofs and due diligence. I invisage your suggestion would only then be in place to basically, review the procedure post mortem, and conclude wheter the procedure was administered corectly and the patient passed on with comfort and dignity. I would be happy with these type of protections in place and maybe something similar might satisfy your suspicions, which are fair and reasonabke in my eyes.
Up to 90 years ago cremation was considered against gods will and was illegal. People rioted against the burning of dead bodies as wholly immoral when laws were changed. In years to come society will wonder how inhumane we were in making people suffer till their death.
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Create profiles to personalise content 38 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 34 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 133 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 59 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 74 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 83 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 37 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 46 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 92 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 99 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 72 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 53 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 88 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 69 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
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