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REI head of communications Lynn Drumgoole said there was already a trend emerging of Irish shoppers prioritising Black Friday sales over traditional gift-buying periods and post-Christmas sales.
“It is clear that the Black Friday phenomenon is having a significant impact across many sectors and especially in consumer electronics where there was strong growth across the quarter,” she said.
However Black Friday led to a quieter October as consumers postpone spending, and a weaker post Christmas sales period.
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Irish retail sector performance last Christmas period compared to 2014 Irish Retail Industry Productivity Review Q4 2015
Irish Retail Industry Productivity Review Q4 2015
Nationwide benefits
Traditionally a popular event in the United States, Black Friday has become a global affair in recent years as shoppers flock to the stores on the day after Thanksgiving to snap up discount goods as part of the flash sale.
Speaking to TheJournal.ie, Cork Business Association chief executive Lawrence Owens said that despite the mixed reviews of Black Friday, it was positive for businesses in general.
“There was definitely a greater willingness to spend this Christmas period and only for the weather it could have been even better,” he said.
I would say some Cork retailers may have been a bit behind in terms of the trend. It looks like Christmas trade will begin a bit earlier from now on and this will be important for our members who are worrying about reductions in their margins.
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