A NEW SURVEY conducted by an independent research group has found a worrying dive in the public’s trust in charities.
The Pulse survey, conducted online by iReach for Carat Ireland, reached 1,000 people nationwide. Of those who donate to charity on a regular basis, nine out of ten said they were less trusting of charities in general as a direct result of the controversy around the Central Remedial Clinic, and more recently, Rehab.
Some good news though: 47% of those same people “strongly agreed” that they would still donate, but would look a little closer at each charity’s credentials.
Sadly for some charities, 10% of donors surveyed said definitively that they had cancelled charity subscriptions “because of the recent news” – another 12% said they “somewhat agreed” with that statement. Only 6% said that the controversies had no effect at all on their feelings towards charities in Ireland.
Click here if you need to see a higher-res version of the table below.
via Carat Pulse
For brands who support charities, the findings are a little less alarming. While those surveyed seem less inclined to reach into their own pocket because of the revelations, six out of 10 of all those surveyed said that companies should continue to find ways to support charities. Two out of ten would definitely be influenced to buy products or services by brands supporting charities.
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