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[image alt="Development Pamoja B" src="http://cdn.thejournal.ie/media/2014/05/development-pamoja-b-630x472.jpg" width="630" height="472" caption="James%20Hennessy%2C%20David%20Okinja%2C%20Masai%20Kipruto%2C%20and%20Mary%20Waruguru%20of%20Development%20Pamoja." class="alignnone" /end]
HE WAS BORN in rural Cork, and now James Hennessy has settled in rural Kenya – where he has teamed up with locals to help improve the lives of others.
Hennessy began working with NGOs after university and after relocating to Kenya, he formed Development Pamoja in 2009 with Mary Waruguru, David Okinja, and Masai Kipruto.
He originally came to Kenya to volunteer with a separate organisation before meeting Waruguru, Okinja and Kipruto. He felt that rural areas were neglected by most charitable organisations, and wanted to do something different.
He also became tired of working in the NGO industry “where sometimes it is hard to see if there is much of an impact”. The four of them shared the same feelings, so decided to team up together.
“We as a group envisaged creating a group more in the mould of a co-operative, with our main focus on agriculture,” he explained. They are now a fully-registered charity in Ireland.
Hennessy spoke to TheJournal.ie about the work Development Pamoja does, and its latest project, building a medical dispensary, for which they are trying to raise funding.
What is life like in rural Kenya?
Rural life in Kenya can be quite hard. Most people in rural areas are farmers and with that subsistence farmers.
There are certainly some very arable areas in Kenya, these are the areas that the colonialists took when they came to Kenya, but for the most part, rural Kenya is semi arid and farming conditions are harsh.
We work in an area very near the Equator. It is a semi arid area which means that it is dry for the most part of the year, punctuated by two rainy seasons.
However these rain patterns are not always consistent. Right now we should be in the middle of the long rains but as of yet it has not rained, the short rains in November/December 2013 were also very poor.
This means that food security is going to be a problem over the next year. Most people in Sarambei where we are situated are subsistence farmers. On their one or two acres they will grow maize and beans for themselves and their families.
[image alt="Belion women's group who we built a greenhouse for." src="http://cdn.thejournal.ie/media/2014/05/belion-womens-group-who-we-built-a-greenhouse-for-630x472.jpg" width="630" height="472" title="" class="alignnone" /end]
When harvested in October the maize is then kept for their own consumption, any excess will be sold. But this year the likelihood is people will not harvest enough for their families, if it doesn’t rain in May they probably won’t harvest anything.
This just leads to a cycle of poverty, where people have now ploughed their land and purchased seeds but they will not harvest anything. The disposable income they used to plough the land has now been spent, so once their stock runs out they will have to source food from elsewhere with the little money they have left.
Most people in Sarambei also have cows as the people here are historically pastoralists. But at present there is not enough grass to adequately sustain their livestock. Milk production is declining and the condition of the cows is also deteriorating.
Then you get opportunists coming to such areas purchasing cows well below their market price and farmers having no option but to sell.
What other projects are you working on at the moment?
In 2009 we started by renting two acres of land and implementing an open field irrigation system, taking water from a nearby water source.
Then in 2011 we applied to Electric Aid in Ireland for a grant and were successful. We purchased three acres of land and have started a demonstration farm on how irrigation can be successfully initiated in a semi arid area. We dug a pond with a volume of 120,000 litres, built two greenhouses and also started open field drip irrigation systems.
The pond harvests rain water and this water is then used to grow crops such as tomatoes, onions, kale, spinach and peppers. We also plant drought-resistant crops such as cassavas and sweet potatoes. We practice crop rotation to show how it can benefit the soil.
People come to our farm and see the benefits, and we hold training sessions for local farmers.
A number of local farmers have begun to replicate our ideas. In Sarambei, six farmers have replicated the idea of digging a pond to harvest rain water and there are now four greenhouses under drip irrigation.
What you find is those that have ponds still have access to water while other farmers in Sarambei are now feeling the effects of the fact that the long rains have failed.
Obviously the investment we have made on our farm is beyond the economic capabilities of most people in Sarambei so we provide people with credit to dig the ponds or build greenhouses.
Our neighbour wished to dig a pond on his land but did not have the capital to do so. To dig and line a 120,000 litre pond is approximately €800, we provided the money for him to dig the pond and he is now paying us back €50 a month.
In another example we partnered with a women’s group in Sarambei and we replicated our project on their farm. We dug a pond and built a greenhouse.
We provided them with a 50 per cent grant and the rest of the money that was needed to implement the project they are paying back to us over an 18 month period.
For other farmers who do have the capability to implement such projects we provide them with technical expertise and also help them in sourcing the materials required.
We always prefer providing people with micro finance loans to implement projects or implementing a cost sharing project where the person or group contribute 50 per cent or more of the capital and we assist with the rest.
I’ve seen countless projects fail in Kenya when an organisation comes in and implements a project but once they leave no one takes responsibility for it and the project fails.
Tell us about your project for livestock farmers?
The people in Sarambei where our farm is situated regard livestock as being very important.
It’s a measure of your standing in society and is also the main source of income for families. However due to poor farming practices, most people do not see a huge benefit from their livestock.
They walk their cows long distance to grass and water, there is a huge problem with foot and mouth in the area and the cows are primarily indigenous breeds which yield very little milk.
To change these farming practices, we are initiating a zero grazing project whereby we grow grass specifically for fodder and have the cows in situ on our farm.
We are digging a second pond to ensure that the cows will have adequate water. We also wish to introduce different breeds of cows in the area, high yield cows mixed with indigenous breeds to ensure they can survive in a semi arid climate.
This project which is been part funded by Electric Aid hopes to show local farmers that if you sow grass seed specifically for feeding your cows, have ready access to water and introduce other breeds you can increase your milk yield, which in turn will increase the disposable income.
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You’ve started work on a medical dispensary. Why is this needed and what will the dispensary do? How difficult is it to access medical treatment in the area you live in?
The government in Kenya have made massive inroads in getting medical services to the people of Kenya.
Since June 2013 there is free maternity care in public hospitals, which has led to an increase in women delivering in hospitals, which in turn will lead to a down turn in complications at birth.
Despite these steps forward, access to medical care is still a problem, particularly in rural Kenya. The village of Sarambei and three neighbouring villages have no local medical facility. The closest hospital is in the town of Mogotio.
Sarambei experiences the same health issues that affect most areas of Kenya, with far too many people still dying from preventable and curable diseases such as malaria and typhoid.
We are building a dispensary which will enable us to treat those affected by such diseases in Sarambei and the surrounding areas.
We will also work in conjunction with the Ministry of Health in Kenya to bring vaccinations to children under the age of five, provide drugs such as de-worming tablets and hold workshops on public health to prevent diseases such as malaria and typhoid.
Can you tell me about the physiotherapy side to the facility?
In 2012 we started a disability project with an organisation from Ireland called the Caring and Sharing Association (CASA).
CASA work with disabled people in Ireland and wished to partner with local groups in Kenya to assist the disabled people here.
Disability in Kenya is still a taboo subject, with many attributing it to witchcraft and other such beliefs. In fact when we went around Sarambei and neighbouring villages to see if the project would be viable we were startled by the amount of disabled people, both mental and physical we encountered that we never knew existed. The reason being is families see it as shameful and in many cases the disabled person was forced to stay at home and was not shown in public.
However with the help of CASA we were able to start getting disabled people and their families into groups, in all there are four groups and we meet each group once a month.
In the group we cook for the members and also run various activities for the disabled. We have started placing those who can go to school in different educational facilities and also provide assistance to disabled parents to ensure their children are educated.
We also cater for the medical costs of those who are disabled both mentally and physically if they are not in a position to cover the costs of the medical treatment.
For those with physical disability this means that the majority of them need to go for physiotherapy and occupational therapy on a weekly basis.
Unfortunately for those we assist, the closest hospital they can access physiotherapy from is in Nakuru. Development Pamoja cover the cost of the physiotherapy and the transport costs.
The transport costs on average are five times more expensive than the actual treatment.
For this reason we felt it made sense to try and bring this service closer to the people in our program.
We send on average 20 people for physiotherapy every week. Once we have the dispensary up and running this service will be closer to those we currently assist and we will be able to extend the service to even more people.
How much will it cost to run the centre? Are you fundraising for it?
The whole idea of starting the dispensary came about through our links with a missionary priest living in Nakuru who had received some money and asked us would we have any use for it.
Through his kind assistance we have been able to put up most of the structure.
To date we have spent approximately €10,000, however to complete building the structure and kitting it out will cost a further €10,000.
We are fundraising for it and once the dispensary is up and running we will charge people to cover the cost of running the facility. Those people who are part of our disability project, we will continue to cover the cost of their treatment but for the general population we will charge them for treatment.
That charge will not be much: consultation will be approximately €1, but this money will go towards the running of the facility.
How long will it take the centre to build/get it up and running?
We started building the dispensary in February 2014. We are currently plastering the inside and next step is to wire it and plumb it. Once that is done we have to wait to be connected to the national grid. The government has taken huge steps to ensure rural areas access electricity and we are hoping that we will be able to get connected to the grid very soon.
The physiotherapy side of the project can begin without electricity.
All going well, the physiotherapy unit will be up and running by July/August and the hospital as a whole we would aim to have it fully functional by January 2015.
Do you get a lot of support from Ireland?
We get huge support from Ireland. We have a board of seven directors who do a lot of fundraising for us. There are also a lot of people who have visited our projects and having seen the projects have continued to support us.
I also have to mention the huge support we get from the Caring and Sharing Association, and also Electric Aid.
How do you find life in Kenya?
I really enjoy living in Kenya. I can speak the national language Swahili and can speak a few words in some of the local dialects. I feel at home in Sarambei where we work.
I get to partake in local customs – last week I was at our neighbour’s engagement where the two families met to negotiate on the dowry price for the bride.
I was invited to that as a member of the community and it’s nice to no longer be looked upon as the random white guy in the area, by now people know who I am and the novelty of me been here has worn off.
Kenya is culturally so diverse with each of the 42 tribes having their own language and own different cultures. The differences in the country can also be very stark. If you travel to the North of the country you can encounter terribly poverty but if you go to Nairobi you can walk into a shopping mall that is no different to any capital city in the developed world.
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A nervous prospective father was sent to the pub next door by the midwife and told to ring for updates. He rang after a few pints but there was no news. Even more nervous, he started on whiskey. Now half scattered, he rang, but in his haste put in the wrong number and got the local cricket club. He asked if there was any news? The person on the end replied, ‘all ten out and the last one was a duck’.
Spot on. Current parental leave is very bias towards the mother. There should be a mechanism by which the mother can assign her maternity leave to the father if that’s what parents decide is best. We can’t be feminists if we don’t believe in equality for men too.
@Alison O’ Connor: 100% agree with this. Should be the ability to split this equally. When I asked on mat leave if it was possible for my husband to take the last few weeks (as I needed to go back to work) I was told there was only one circumstance where mat leave can transfer… the mother needs to be dead.
@Jane Bresnan: omg that is the height of ridiculousness. And what about cases of two dads that adopt? Are neither entitled to maternity benefit? Very arcane and unfair
@Alison O’ Connor: they’re entitled to the same adoptive leave as a male/female couple, or a female/female couple. There’s no actual unfairness there. Doesn’t mean that other things aren’t still unfair though.
@Alison O’ Connor: parental leave is the same for all. You are confusing maternity n paternity leave with parental leave. As for maternity leave being better than paternity leave last time I checked only women can give birth, breastfeed etc and their bodies also need to recover. It’s not biased it’s based on facts of nature but I don agree that if a woman decides to go back to work she should be able to allow her partner to take the rest of her leave.
Mothers and fathers have what eight months notice of a baby coming… Loads of time to set a few bob aside and take as much leave as you can. That’s how I funded my unpaid leave in advance.
@Sinead Mooney: the main issue is the cut to €245 pw. If the mother is only getting that for 6 months it can represent a significant reduction in monthly wages for a family. Having the other income in the family reduced to €245 pw can just be too much to take. Unpaid leave is just not an option for most. The cost of living us v high here and whereas it may be possible to save to get by on the reduced income for 6 months it is v v tough to save for anything outside of that.
@Michael Connick: if you can’t afford to save for a baby, then how do you expect to pay for the baby? If you can’t afford one, don’t have one. Don’t expect the state to pick up the tab for any of ye.
@Sirius: ridiculous statement. The issue isn’t that he can’t afford a baby, it’s that he can’t sustain a house and family with a newborn child on €245 a week. Hence the reason that he returns to work – to provide for his family. I pay a grand a month in tax. If I do that for 5 years, shouldn’t I be entitled to more than €245 a week to allow me to be able to afford to spend more precious time with my newborn child? I think my contributions down the years should entitle me to that
@brian reid: these new rules only suit people who are paid by the government. They will receive their full wages while the rest of us have no choice but to keep working.
@brian reid: When my son was born I knew I would be taking a couple of weeks off using paternity leave so I prepared by putting a few quid to one side. It’s not that difficult to plan ahead, especially for only 2 weeks.
Regina Doherty is 100% right. This is a BS excuse. Take a man earning a grand a week. After the paternity payment there is a €750 shortfall. €1,500 for two weeks.
Stop the €30 a week on takeaways (according to cso it’s what the average couple spends) and you have you’re €1,500.
Or drop the sky subscription.,
Watch what people spend their money on and you’ll understand their real priorities
@Paul Lanigan: actually I found I saved a fortune after my first child with lifestyle changes – no weekly cinema, no meals out, no weekends away. And babies are very low cost until childcare kicks in – which ironically if you’re not working is free but if you’re working is a second mortgage.
@Paul Lanigan: also I think the point is that dad’s want to take more than two weeks and regardless of saving it can be a step too far for parents already struggling with high rents or mortgage payments. We had our kids before any paternity leave was allowed and my hubby saved his holidays. When it comes to a choice between extra unpaid maternity and or paternity leave, we would have chose maternity.
@Paul Lanigan: LOL your maths work for a man earning a grand a week AFTER tax which would mean they are on 75k+ which is serious minority of people so your argument is pointless, not to mention your ignoring all the other massive costs of living that average families are haveing to meet, like the average mortgage of 1000 per month or if its their 2nd child the insane price of childcare again close to 1000 per month, but yeah your totally right its the weekly takeaway thats the problem……
@Ian McNally: it’s ok though if you don’t spend €30 (€15 as a couple is two) a week on a takeaway then you’ll make up a €750 a week shortfall ¯\_(ツ)_/¯
@Paul Lanigan: So with your advice Paul I would save about €40 per week. That really helps with the €750 per week drop you mentioned. Not to mention the mother has also just taken the same drop in wages. With your logic we went from 2000 a week to less 500 but who knew all we needed to do was stop the weekly takeout and don’t even think about having sky TV for entertainment. Thanks I’ll be able to take all the paternity I want with all that extra cash lying around.
When my children started arriving I felt I had to work harder to provide for them ,the last thing I was thinking of was myself .I would be a bad father by to days standard
Gay men are currently the most oppressed when it comes to having children. Paid surrogacy is still illegal in Ireland. A generous female friend may volunteer to carry their child without official payment but current laws mean that the female would still be considered the child’s most “legal” parent. One of the two men would obviously be the biological father of that child (through sperm donation) but if he dies then the “non-biological” father would have little to no rights over the child and the female carrier would most likely be considered guardian of the child. In terms of the parenteral leave, both men would only be entitled to 3 weeks with their newborn baby, which is ridiculous to think that after 3 weeks a child would need child care. Ireland needs to stop living by outdated laws
@John Fitzpatrick: omg this is actually horrifying. For sure this is discrimination on the grounds of gender AND sexuality which is totally illegal under European human rights law. The problem being, of course, that someone has to front the money to take the government to court and force a change in law. Sure who among us ordinary joes can afford to pay for that.
@Alison O’ Connor: Completely true, these are laws that just don’t fit with the “perceived” views of modern society. Still a long way from equality and, unfortunately, a large portion of society still have a “not my circus, not my monkeys” attitude towards issues that don’t affect them personally
@Damo.f: Nobody said you could. But your right to be able to create a loving family shouldn’t be hindered just because you were born attracted to the same sex and can’t do anything about it. You are the prime example of homophobia and “not my circus, not my monkeys” attitude
@John Fitzpatrick: why should the non biological parent have any rights? That’s just ridiculous when that child has none of your blood running through their veins. Adopt the child if you want to be its legal guardian. Poor child.
@Clarissa: because the non-biological parent has been the child’s parent for however many years. Being a parent is much more than biological relationship. As long as their parents are people who love them, then the child doesn’t care, studies have shown. It’s people like you who have a problem with it and want to project that on to children
@John Fitzpatrick: You may not like it John but the woman who carries a child to birth is the mother. that baby is already creating a bond with that woman for 9 months and at all possible should not be taken away from its mother. In no system should that woman not have legal rights to be the guardian of that child. Thankfully we do not have children being sold like commodities in this country. It is biology that discriminated against how the 2 sexes were to reproduce not some anti gay agenda you want to stir up. I agree there is far more to parenting than biology and if two gay men adopt and care for a child I have no doubt they can do just as good a job as any other adoptive parents. The child should however always retain legals rights of access to the biological parent.
@LD: I never said the woman shouldn’t have legal rights. But by current law, if a woman carries a baby for two men in order to allow those two men to have a loving family of their own, and with no desire to raise the child herself, then she shouldn’t be OBLIGED whether she likes it or not to be the next in line guardian. Biology has nothing to do with parenthood. Millions of children are adopted, or grow up without a mother and father, and they’re just as happy, loved and healthy as a child raised by a biological mother and father. By your ideology, any child who is raised without a biological mother is somehow at a disadvantage, which, as we’ve seen from adopted children and children raised by single fathers.
@John Fitzpatrick: I do believe that the bond between a mother and her baby is absolutely unique. To minimise this to an irrelevance is both ignorant and misogyny. However it does not mean that children cannot prosper and have a decent life in the absense of this relationship but it is not replicable with anybody else no matter how caring they are.
@LD: this has nothing to do with misogyny. I’m not minimising the fact that mothers have a strong bond with their children. I’m saying that alternative families shouldn’t be hindered by this view. If two people can love and care for a child with all of their heart then they should be just as entitled to start their own family. My point is that at present, laws make this much more difficult for gay couples
@John Fitzpatrick: conception and birth is a process of nature between a male and a female not some social construct that can be debated. Therefore, it is nature that will determine one’s right to a child not a law. We sadly though live in a culture where we are told we can have anything we want, but I do not believe in legal mandates that turn children into paid for accessories which in my opinion is what paid surrogacy does. There are already children in this world that through no fault of their own are in need of adoption. If you can’t naturally conceive then this is to my mind the most moral avenue that a couple can take. This includes couples from any sexual orientations. You will probably see my views as archaic but maybe somethings are just not meant to be altered.
So the governments answer to “supporting” families is to provide a few extra weeks paternity leave to Dad’s ?? Unpaid.
We are going backwards.
Government policy is to have both parents working full time paying tax.
Cost of childcare, buying a house or renting a basic 3 bedroom semi is so prohibitive to having a family.
Couples now have to wait until they are well into their thirties before being financially “stable” enough to start a family but sure a few extra weeks paternity leave “unpaid” will help !
Dont like this writer when he says men usually earn more. Men cant cope with women that earn more. It batters their ego. I’ve certainly earnt more than any other man I’ve been out with.
@Allison Smith: He said ‘Usually’, not: ‘In Alison Smith’s case’. He’s stating a fact not an opinion. A fact that is mostly down to the women having to take such a career hit for having children. Extending men’s paternity leave is one step towards eliminating this.
@Allison Smith: ah but it is a fact. I’m sure you make more money than most men but if you take maternity leave you shouldn’t be offended if you don’t get that promotion over your male counterpart who has worked when you chose to take time off.
None of our government parties are capable of any radical change once in power, all just vote grabbing for the next election. Power mongers are not forward thinkers. If I had taken this parental leave and not my holidays I would have lost 40% of my wages. I’m not going to lose my wages so I can make Regina’s Doherty’s stats look good.
Also, to The Journal. This is my first comment on your app, why are you telling me my comment will be seen as toxic???? This is surely some under handed attempt at censorship. Do my comments against our government cause harm to the public?
Well said Derek. I found Minister Doherty’s comments ignorant, sexist and belligerent. Where does she imagine rent or mortgage payments come from? 245 a week wouldn’t cover rent on a bin these days.
“. stop using excuses and start stepping up to the plate” it’s a disgrace that an elected offical can get away with such out of touch comments, stop treating men like dogs.
@Dave time: its a disgrace that the phrase “stepping up to the plate” is used by people. Its a baseball analogy & anyone caught using it in Ireland should be deported immediately.
Men have very little to do with childbirth other than to stand there like a spare tool offering encouragement while being told by your partner that you’re a complete b@stard for putting me through this
It amazes me that many people want to have kids but can’t afford to actually pay for them themselves and by extension, they then expect others to pay for them. Its simple, don’t have children if you cant support them yourselves.
Lets be honest here the irish way is many fathers not sticking around to care for their children so why would they take a few weeks off, many single parents i know who asked new fathers for support either financial or otherwise were told to go to the social welfare. That is the reality.
@Lynn Mac: You could say the same for many mothers. Having more and more children to fund an self entitled lifestyle and purposely keeping the father(s) at arms length. Women hold all the cards when it comes to parental rights, far more pressing issue than what this fool of a writer is talking about. Get on with it, make it work however you can and count yourself lucky that you can see your children. IMO this guy is the definition of a snowflake
@Lynn Mac: what about the father tbat wants to be there for their child and is not left see the child because all the laws here are fu@ked up no rights for father’s is a joke. I’d give my left arm to see my girl but some women are just very bad people.
@Lynn Mac: maybe women should be more careful who they have children with & maybe there should be more repercussions for deadbeats who don’t want to contribute to their children’s upbringing.
I love this quote as it says it all really…. money is the reason!
“Originally, the European Commission was more ambitious with regard to parental leave, proposing not only that the entire four months not be transferable but also that this leave would be remunerated at the same level as sick leave. These proposals were rejected by the member states, who wanted to retain control over the matter of remuneration”
You’d think that the author would have researched the difference between paternal leave and parental leave.
Each couple get an allowance of parental leave which can be taken by either or divided between them. This is unpaid and can be taken anytime up until the child is 11 years old.
Paternal leave is time off for the baby being born. Like maternal leave it’s at the discretion of the employer. Employers are by law obliged to give a mother time off to birth a baby and heal after said birth, but they’re not obliged to pay the mother, most mothers get money from the social welfare. Most give fathers a few days off, mostly unpaid or from annual leave allocation.
Misleading headline of unresearched article as usual!
Journal, if you don’t like people commenting on stupid, ignorant statements by one of your contributors, then don’t have a comment section. If you don’t have the balls to leave them up at least do the decent thing and delete the whole story.
Joke of a system where you are punished for trying to be a supportive father. What happens if mammy has a tough delivery or section and needs the full time support of her partner for more than a couple of weeks but in order to keep a roof over the family and food on table daddy has to back and earn a full wage. All this does is add more stress to one of the most stressful times in a family.
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Use limited data to select advertising 111 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 83 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 83 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 38 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 34 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 132 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 60 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 74 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 83 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 38 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 46 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 90 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 97 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 72 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 53 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 86 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 68 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
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