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Sam Boal/Photocall Ireland

Dublin Bikes scheme signs €2 million sponsorship deal with Coke Zero

But not everyone is happy about it.

DUBLIN’S PUBLIC BIKES scheme will expand to 100 stations and over 1,500 bikes by the end of the summer.

The expansion will be funded by a €2 million sponsorship with Coca Cola, which will see the bikes branded with the Coke Zero logo.

The Coca-Cola Zero dublinbikes were unveiled today and will be available to the scheme’s members from the end of June.

Dublin Bikes has proven a massive success in the capital, with 42,083 people signed up to take 979,786 journeys this year.

In the five years since the scheme was introduced, over seven million journeys have been made.

Last Saturday, the bikes had their busiest day ever, with 11,000 journeys being made.

Dublin’s Lord Mayor Christy Burke paid tribute to the scheme as he and Public Transport Minister Alan Kelly tested the bikes.
https://vine.co/v/MILx6gjVrQ6

“Dublin city has had a world class public bike hire scheme since 2009. The scheme has exceeded all expectations and over 7 million journeys have been taken so far. Dublin City Council always envisaged that commercial partnership would play an important part in funding the scheme’s expansion and in Coca-Cola Ireland, dublinbikes has found a fitting partner.”

Many of the new stations are open already, but the new ones, to be open by the end of the summer, will stretch west to Kilmainham and Heuston Station and all the way to Dublin Port.

However, not everyone is pleased that a soft drink giant is on board.

 

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According to Alan Kelly, “Dublin is swiftly becoming a cycling city and the Dublin Bikes scheme has been one of the biggest drivers in making this possible.

“The partnership between Dublin City Council, JCDecaux and Coca-Cola Ireland will no doubt serve the people of Dublin long into the future.”

Read: Fancy a cycle around Dublin city this lunchtime?

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    Mute Tim Henchin
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    Nov 16th 2011, 9:01 AM

    ………. what is the betting that not one of them will have a legitimate mandate. We live in a post-democratic age, it is disturbing to see how many accepted this.

    We have the man who fudged Greece’s books, so they could get in to the Euro, while he was the head of their banking system made leader. It is like having Sean Fitzpatrick rammed in as leader of this state by Europe.

    It will either go down in history as the start of a dark but temporary blot on European democratic history or else as a great day for Europe, written by our new technocratic masters in the future, the corporatization of the continent. There used to be a name for the merging of corporate power and State control in to one entity. A predecessor of this man invented it.
    http://www.youtube.com/watch?v=FnTOiso08HM

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    Mute Uncle Mort
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    Nov 16th 2011, 9:40 AM

    Good link Tim,thanks for sharing it.
    The mention of the ‘intense talks’ by Monti begs the question as the what bribes were offered, by bribes I mean offers of position and power.

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