POPULAR US TALK show host Ellen deGeneres is to film part of her St Patrick’s Day show from Dublin, it was revealed today.

Ellen’s crew will host segments of the talk show from the Guinness Storehouse. Filming for the pre-recorded episodes began today and will continue through Sunday.

A major coup for both Fáilte Ireland and Guinness, it is thought the advertising value of the publicity for Irish tourism is worth about $3 million.

The Ellen DeGeneres Show is watched by about four million Americans every day.

Director of Guinness Storehouse, Paul Carty said, “It’s our busiest weekend of the year and we are expecting to welcome over 20,000 over the course of the three days – the atmosphere will be electric. The crew are planning to carry out some quirky Irish tasks but you will have to tune on 21 March to see it play out!”

More than 240 musicians and performers will take to the stages of the Storehouse over the three-day festival.

In terms of food and drink, organisers expect to serve up 2,000 lashings of Guinness & Beef Stew and at least 4,000 pints on St Patrick’s Day.