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EU Enlargement DG video still via Youtube
EU Enlargement
EU enlargement ads are back - and not so 'racist' this time
The new, improved ad to promote the “growing together” theme is in Irish cinemas now. What do you think of it?
10.00pm, 24 Jun 2013
11.8k
37
WHEN THE European Union last tried to use video to promote the bloc’s enlargement, it went viral – but for all the wrong reasons.
An ad which showed a character in the vein of Uma Thurman in Kill Bill threatened by two Asian men and a man in a turban was roundly criticised for seeming to promote “siege mentality”. The advertisement was eventually pulled by the EU and the Director General of the European Commision’s DG Enlargement Stefano Sannino apologised for any potential offence. He said the ad was “not intended to be racist”.
Irish cinemagoers may have noticed recently a return to promotion of EU enlargement with an ad popping up in the pre-film advertisements on the big screen. Although it was filmed a year ago, this ad has been receiving cinema outings nationally. Croatia is due to be the next country to join the EU, on 1 July this year.
What do you think of the ad currently doing the rounds? It’s called ‘So similar, so different, so European’.
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Iv seen the devastating effects an accident like this can have… Hoping and praying he makes a full recovery… Will be in my thoughts & prayers tonight….x
So tragic that he passed away. We were at that pool with our three children the day before and (as an ex pool lifeguard myself) I was surprised to see that there was no lifeguards on poolside the two hours we were there. The odd staff member came in to test the water chemicals but there was no staff on poolside Sun morning so supervision is left to parents (there is no regulation requiring the (private) hotel pool to have lifeguards).
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