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FACEBOOK HAS ANNOUNCED a major update that will put friends and family above pages or celebrities in a user’s news feed – and will likely result in people spending less time on the leading social network.
The change to the way Facebook ranks posts will put more weight on social interactions and relationships, according to News Feed product manager John Hegeman.
“This is a big change,” Hegeman told AFP.
“People will actually spend less time on Facebook, but we feel good about that because it will make the time they do spend more valuable, and be good for our business in the end.”
For example, a family video clip posted by a spouse will be deemed more worthy of attention than a snippet from a star or favourite restaurant.
“We think people interaction is more important than passively consuming content,” Hegeman said.
This will be one of the more important updates that we have made.
Facebook co-founder and chief Mark Zuckerberg has said that bringing people together and strengthening communities in the real world are priorities.
The news feed ranking update, which is set to roll out globally in the coming weeks, is expected to support that goal.
“As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” Zuckerberg said in a post on his Facebook page.
“And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”
Google, Twitter and Facebook have come under fire for allowing the spread of bogus news – some of which was directed by Russia – ahead of the 2016 US election and in other countries.
Facebook has introduced a series of changes intended to address the problem.
“We are doing a ton of work to reduce the frequency of bad content on Facebook,” Hegeman said.
This update is more about amplifying the things people value.
He cited academic research indicating that interacting with loved ones is crucial to a person’s wellbeing, while reading news articles or watching shared videos may not be.
“There is really no silver bullet here to determine what is most meaningful, but we are trying to mine the signals to get the best representation that we can,” Hegeman said.
Known for setting annual personal goals ranging from killing his own food to learning Mandarin, Zuckerberg’s stated mission for this year is to “fix” the social network, including by targeting abuse and hate, and making sure visiting Facebook is time well spent.
“I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” Zuckerberg said.
It’s 2014 and people still don’t take videos in landscape mode….
It should be a crime punishable by death.
That helps my fear of flying
Pussies
“We were eating and all the food just flew up in the air and pretty much bounced off and fell,”
Whatever you might say about them, Americans never lose their sense of priority.
Judging by what I’m seeing around Dublin this week I’d say Irish people have similar priorities.
Prayers are great for turbulence and bad wind I find…
Imagine if the lights were off and the cabin was black. Now that would be scary. Scientific weather planes fly into hurricanes. Turbulance does not really effect the performance of an airplane, tis a bit like a car driving on unpaved really uneven ground. Saying that I would be defo a little nervous if twas me there.
Doesn’t help my fear either and I don’t care how brave you think you are at flying, when you are in a plane that is flying through severe turbulence or being struck by lightning it’s bloody frightening and you will remember every time you get on a plane after that. I always say that it’s not a plane crash that scares me, it’s turbulence and what you go through while it’s happening, horrible….
While everybody around him prayed to their gods and made promises about what they’d do if they got out of this alive, camera guy was praying to the god of youtube views
‘C’MON BABY! LAND THIS BIRD! GIMME THEM LIKES N SHAAARESZ!’
Brilliant, Cap’n!
Thank you, Mary!
All the same, it proves just how robust these aircraft really are. I do feel sorry for people who are a tad nervous flying, turbulence like this must be terrifying.
I’d s##t my pants if i was on that plane.
The engineering that goes into commercial airplanes will easily handle such perceived violent levels of turbulence, such as in this video. Modern plane structures are built to handle ferocious forces up to 150% stronger than any wind pattern experienced in the last 40 years of flying, and that includes any lightening strikes.
I just wasted 3 minutes of my life FFS !!
Fxxk me, that’s terrifying and brings back memories from the early 80′s of travelling to school on the old CIE bone shaker busses, I made need counselling
It will be alri ted is out on the wing with the sticky tape
News just in: the number of aircraft that have crashed due to turbulence has been found to be ZERO.
In the history of air travel no plane has ever crashed due to turbulence. Still it seems like they had a scary experience.
Mind you, it sounds like one mad aul wan doing all the roaring.
Ps- pilots rock
Cough, cough… this Air France crash in 2009 had nothing to do with turbulence! It resulted from how the cockpit crew dealt with a blocked pitot tube which is a sensor and sends speed data to the pilot’s instrumentation. The crash was a result of how the pilots dealt with faulty instrumentation and poor cockpit communication. The only other accident cited is a BOAC plane in 1966, 48 years ago! Your link only validates Steven’s point that 1, crashes are rare, and 2. Turbulence plays a miniscule part in modern aviation, unless you want to include windsheer on descent. Turbulence is a part of every flight. You’d need to go back decades to find incidences of turbulence directly resulting in the loss of a large aircraft.
Terrifying stuff. Even worse if your family was on board but you were seated away from them
A bit of communication from the folk in the pointy bit would have calmed the passengers.
Imagine sitting there not knowing if the next bump was a mountain …
Exactly what I was thinking. The captain should have been reassuring passengers to keep them calm. Not doing his job very well.
Oh dear he might have been to busy making a difficult emergency landing…
He landed the bleedin thing you nut.
Would u like him to come out and rub people’s foreheads as well?
Emergency landing? Its severe turbulence. Any pilot worth his salt would be well used to this scenario. Most passengers only experience light to moderate turbulence so that is why it can be scary for them (understandably). Planes these days are built to withstand extreme turbulence. This probably happens quite regularly but nobody videos it. The pilot should have reassured people over the intercom. The media doesn’t help with dramatic emergency landing headlines.
Some right smug condescending smartarses out today.
The people that are paid to fly the effin thing might know what they are at and smug f****** like you might know what they are at but there are nervous passengers that clench at every bump.
Think before you type.
I experienced this turbulence before coming home from new york absolutely cacked myself, last transatlantic flight I’ve took.
Drinks trolley would be the only thing on my mind
And 2 parachutes ??
I’ve created more turbulence in an Irish pub with rear end gaseous emissions then these screaming hyenas have had to endure here.
At 2.02 in the video… “Why is he not talking to us?”..maybe it’s because he’s trying his hardest to fight the turbulence and not let the plane fly out of control??????!!!!
The video is towards the end of the turbulence after the Captain had made the decision to divert to Japan out of the storm. Pilots rarely ‘fight’ poor conditions in manual flight mode. That’s stuff for the movies. They leave it to the FMS Auto Pilots which combined usually work far better at controlling an aircraft’s speed, altitude and balance. In fact some airline procedures prohibit the pilots from taking manual control unless the auto pilot kicks outs during flight.
Sounds more like a big orgy with all the noises…
I’d say the stench was rotten after that
Probably have prayed myself,even though I don’t believe in any God.
Recorded with a potato .
Recorded by a potato. ..
Regardless of whether the seat belt sign goes off while flying I always leave it on while seated,The reason being CAT (Clear Air Turbulence ) it cannot be picked up by radar.
Normally it occurs over large mountain ranges and can make a plane drop suddenly,Lifting people out of their seats hitting the overhead luggage bins.
Even in the cruise flight crews leave the lap belt on at the pointy end.
Normally CAT would have been reported by other planes on the same route
*I’m going to die. Quick get the camera. One to look back on in years to come eh? Oh wait…*
‘Twas a rollercoaster of a ride
I bet half of you pussies would shit your pants if this happened, big men behind the computer…priceless
Maybe it was caused by the lad who had his phone turned on and recording a video during the flight????
I was kinda hoping someone would go for a pee but it might have ruined the camera guys big moment.
They say flying is the safest form of transport but yet I’ve been watching Air Crash Investigation on a daily basis for a couple of years now !
imagine watching car crash investigation so.
Link to the video ? The one in the article says it’s been removed by user,
I’m terrified of flying. I’ve flown a good deal around the world none the less. I’ve got claustrophobia to, that doesnt help. Flying is hours of sheer scary boredom where you feel every bump and turn and can sense the changes in speed and direction. Other people panicking when you hit turbulence is the worst, panic spreads in such a confined space. You need the pilot to explain what is happening and his reassurance that it isnt as bad or as dangerous as how it feels. Flown to Cuba twice, on 3 of the 4 flights there were quite scary incidents. Every time i get off a plane i swear i’ll never get on another one.
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