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Zuckerberg runs ads in 9 British and US newspapers to say sorry for data scandal

“We have a responsibility to protect your information. If we can’t we don’t deserve it,” the Facebook CEO said.

TOPSHOT-BRITAIN-US-INTERNET-FACEBOOK-MEDIA AFP / Getty Images AFP / Getty Images / Getty Images

FACEBOOK CHIEF MARK Zuckerberg took out full-page ads in nine major British and US newspapers today to apologise for a huge data privacy scandal.

“We have a responsibility to protect your information. If we can’t we don’t deserve it,” he said.

The ads ran in prominent positions in six British nationals, including the best-selling Mail on Sunday, The Sunday Times and The Observer – which helped break the story – as well as the New York Times, Washington Post and the Wall Street Journal.

Some journalists have questioned the purpose of the advertisements, particularly those in The Observer, which Facebook had threatened with legal action about their story which exposed the misuse of Facebook users’ private data.

Zuckerberg explained there was a quiz developed by a university researcher “that leaked Facebook data of millions of people in 2014″.

“This was a breach of trust, and I’m sorry we didn’t do more at the time. We’re now taking steps to make sure this doesn’t happen again,” he said.

The ad reflects public statements Zuckerberg made last week after the row prompted investigations in Europe and the United States, and sent Facebook’s share price plunging.

He repeated that the social media giant had changed the rules on apps so no such data breach could happen again.

“We’re also investigating every single app that had access to large amounts of data before we fixed this. We expect there are others,” he wrote.

And when we find them, we will ban them and tell everyone affected.

There was no mention of the British firm accused of using the data, Cambridge Analytica, which worked on US President Donald Trump’s 2016 campaign.

It too has blamed the University of Cambridge researcher Alexsandr Kogan, for any potential breach of data rules.

Kogan created a lifestyle quiz app for Facebook which was downloaded by 270,000 people, but allowed access to tens of millions of their contacts.

Facebook says he passed this to Cambridge Analytica without its knowledge. Kogan says he is being made a scapegoat.

© – AFP, 2018

Read: ‘Your phone is a data goldmine’: What you can do to protect yourself against data mining

Read: Zuckerberg says there was a ‘breach of trust’ between Facebook and its users

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    Mute Greg Ward
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    Feb 7th 2021, 8:06 AM

    I’m taking Met Eireann’s warnings with a hefty pinch of salt. Last time there was a yellow snow warning where I live, there wasn’t enough to make a snowball, let alone a snowman. I hope I’m wrong though, for the kids’ sake.

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    Mute Anthony Edward Healy
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    Feb 7th 2021, 8:16 AM

    @Greg Ward: ah sure last week it forecasted for today, put your Toboggin back in the shed

    108
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    Mute Eoin
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    Feb 7th 2021, 8:48 AM

    @Greg Ward: To be fair they were pretty accurate so. Yellow is the lowest grade of warning, and it did snow a little. They can’t tell the future…

    109
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    Mute D
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    Feb 7th 2021, 9:04 AM

    @Greg Ward: I hope you’re not wrong, for the homeless peoples sake.

    33
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    Mute Rob Buggle
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    Feb 7th 2021, 9:08 AM

    @Greg Ward: my ol’ grandaddy used to tell us to avoid the yellow bits when makin snowballs

    17
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    Mute Greg Ward
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    Feb 7th 2021, 9:19 AM

    @Anthony Edward Healy: Hopefully we’ll get some snow. All the same, my peurile humour means that I smile every time I see ‘Yellow Snow Warning”.

    30
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    Mute Michael Dikie Foran
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    Feb 7th 2021, 9:23 AM

    @Greg Ward: agree with you have the shorts at the ready

    8
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    Mute David Connell
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    Feb 7th 2021, 9:31 AM

    @Greg Ward: Maybe the councils will use a hefty pinch of salt…..on the roads I mean.

    16
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    Mute Paul Furey
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    Feb 7th 2021, 11:00 AM

    @Greg Ward: poor you. No snow in your garden means met eireann were wrong. There was enough snow nearly everywhere else to make them 100% right.

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    Mute Noel Doherty
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    Feb 7th 2021, 11:05 AM

    @Greg Ward: you’ll be hoping you won’t need a hefty salting lorry

    2
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    Mute Dixieblue
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    Feb 7th 2021, 12:54 PM

    @Paul Furey: not really though.

    4
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    Mute Bitcoin Buddy
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    Feb 7th 2021, 1:24 PM

    @Greg Ward: moaners will always moan

    5
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    Mute Handsome McWonderful
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    Feb 7th 2021, 9:15 AM

    The Beast is back! Last time I had the day off work and walked through the snow to the local pub. This time around I’m all set up to work from home and as for the pubs… sigh.

    130
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    Mute Peter Cavey
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    Feb 7th 2021, 12:52 PM

    @Handsome McWonderful: just back from a walk and that wind would cut through kevlar. Freezing.

    46
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    Mute GinandJetfuel
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    Feb 7th 2021, 5:39 PM

    @Handsome McWonderful: The meteorological system that caused “The Beast” in 2018 also caused the February heatwave in 2019.

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    Mute Stu Cullum
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    Feb 7th 2021, 9:36 AM

    If it snows the he whole country will be in lockdown! Oh no, wait.

    133
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    Mute Bernard Mc Grath
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    Feb 7th 2021, 10:22 AM

    Minus 2 hardly anything out of the ordinary this time of the year.

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    Mute Bitcoin Buddy
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    Feb 7th 2021, 1:24 PM

    @Bernard Mc Grath: who said it was out of the ordinary ?

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    Mute ⚡ Seánie ⚡
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    Feb 7th 2021, 10:05 AM

    All of us that have had to stay going out working can have a nice few snow days while you “WFH’s” can keep things ticking over.

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    Mute Valthebear
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    Feb 7th 2021, 10:36 AM

    Will the schools close?

    46
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    Mute Mark Gaffney
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    Feb 7th 2021, 11:25 AM

    Temperature to drop as low as “-2” honestly not really a big deal.

    46
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    Mute GinandJetfuel
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    Feb 7th 2021, 5:39 PM

    @Mark Gaffney: Its currently -20 in parts of the US

    6
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    Mute Fran O'Keeffe
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    Feb 7th 2021, 12:03 PM

    Making a big deal over nothing

    28
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    Mute Paul
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    Feb 7th 2021, 11:39 AM

    If our local German retail stores are stocking ski gear then it must be true

    25
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    Mute Anthony Edward Healy
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    Feb 7th 2021, 2:58 PM

    @Paul: lol you can go skiing with your new Ankle Grinder and that tool kit you always wanted for Christmas ;)

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    Mute fergal sweeney
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    Feb 7th 2021, 12:00 PM

    Get a few ssssccchhhticks for the fire lads!

    29
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    Mute Jonnie Marre
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    Feb 7th 2021, 9:52 AM

    No more snow days lads

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    Mute liam ward60
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    Feb 7th 2021, 11:02 AM

    Great windy mor in Dublin to stick the washing on the line

    14
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    Mute Martin Lynch
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    Feb 7th 2021, 7:10 PM

    No sign of snow on met eireann app

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    Mute D.B
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    Feb 7th 2021, 4:50 PM

    such a soft nation….

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    Mute C_O'S
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    Feb 7th 2021, 5:33 PM

    The BEST for the WEST and
    The BEAST heading for the EAST.

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    Mute Peter Kelly
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    Feb 7th 2021, 5:45 PM

    Forget about Thursday, what about accurate forecast for mon, tues, wed?. Met office seem more confident with westerly airflow. Lost other wise.

    3
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