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FINE GAEL HAS encouraged its new TDs and councillors to be authentic and not to be afraid of being themselves when using Facebook and Twitter in a revealing social media guide.
The party, which has its own dedicated digital media team, produced an extensive 24-page best practice guide to social media for its general election candidates.
It is now planning a refresher course for newly-elected TDs and councillors, who have been co-opted to vacant local authority seats, later this month.
Eyebrows were raised during February’s election campaign when several Fine Gael ministers sent identical tweets during the live TV debates as the party attempted to keep everyone on message.
“Social media allows a candidate to broadcast, engage with and listen to voters. It’s the world’s online public space, a one-to-many communications platform where conversations happen that shape opinions,” the guide states in its introductory text.
It urges candidates to be “be authentic” in their use of Facebook and post personal reactions to current events:
Speak in an authentic voice about the issues that matter to you and your constituents.
It also encourages them to keep the word count of their posts as short as possible and to post in the evening when most people Facebook.
“An effective Facebook strategy is about reaching people and building trust,” the guide states. “People who may not be interested in politics are likely to be connected with friends who are.”
It also encourages candidates to post images as “people like to look at pictures when they’re online” and to “be personable.” It adds:
Humour, insight into your personal life and showing a more human side works best on social media. Don’t be afraid to be yourself.
https://www.facebook.com/AlanJShatter/videos/vb.1154308734597060/1241852332509366/?type=2&theater
There is also extensive information on how to access information on how popular posts are, report abuse, hide comments, and create adverts on Facebook.
On Twitter, the guide says that the site allows a candidate to”pull back the curtain and give your constituents a peek into your daily life”.
Whether you’re snapping a family “selfie” on the campaign trail or announcing breaking news, each tweet demystifies the process and personalities of politics by letting your followers learn a little more about you.
Candidates are encouraged to approach Twitter “holistically but with strategy around specific Tweets” saying conversations on Twitter are “just like the face-to-face encounters you have with constituents each day”.
The guide says there should be no limit to how often a candidate posts, that it should tag journalists in posts they might be interested in. They are also urged to use established hashtags and not to make up their own ones.
The guide encourages Twitter-using politicians to go “behind-the-scenes”, adding:
People love to see the other side to their public representative, use Twitter to give people a greater insight into your daily life as a politician.
On video, the guide provides a step-by-step guide to shooting video, encouraging candidates to make three types of video: a campaign diary, an interview or an introduction to themselves.
Budding filmmakers are urged to keep it simple, less than two minutes long and to ensure the quality is of “basic acceptable standard”.
The party’s digital media team is running workshops for newly-elected TDs and co-opted councillors next month. The events will focus on what they need to do to develop and maintain their social media presence between now and the next election.
Can we please stop propagating the lies of the English media? Brexit did the damage, not the protocol.
@James Pelow: Very well said. They’re actually using it as a distraction. And it’s drawing us into something that has nothing to do with us. Brexit is the problem. End of story.
You can’t hold a poll asking people if they think the Protocol is good for Northern Ireland without clarifying what the alternative is.
That’s like asking a child if they think the settlement that their parents agreed to after divorce is good.
Let’s be clear… article 16 does not end the protocol. It can suspend a part of it for a short period of time. When the UK says it will trigger A16, call it out for what they want to do….they want to scrap it and force a border on the island of Ireland or a border between Ireland and EU. That’s their plan and I believe it’s been the plan all along. This mess has been made by the UK and the protocol is a plaster. The GB companies that send those goods that will never end up back in the EU (including ROI) need to be better catered for. The issue is that there is no trust between the UK and EU as, so far, the UK hasn’t implemented main parts of the protocol so all at risk goods must be considered guilty until proven innocent.
Ok theJournal…. Time to correct your headlines… “Is Brexit bad or good for firms in Northern Ireland?”
The protocol is a workaround to the main issue, Brexit..
While I’ve no doubt it has caused some legitimate disruption for businesses heavily linked to GB, how did the study take into account costs (for consultancy etc) that would’ve been incurred without the procotol because they also trade with the EU?
Or how did it take into account all the paperwork NI businesses save because they can trade with the Republic and the rest of the EU freely?
All these analyses seem to assume that trade with Ireland was either insignificant, or its continuity was a a given (neither of these are true) and that any disruption with GB is a cost without any quantifiable benefit (again not true).
It’s not the protocol that’s not working. It’s brexit that’s not working.
How dare the EU break away from the United Kingdom. They’ve made things very difficult for everyone, especially the Brits!
By leaving the CU and SM and going for a Sharia Brexit GB turned itself into a legal and regulatory Kaliningrad. Their call-their choice…If they hadn’t CHOSEN that there would be no protocol. They want a hard border in IRL or IRL out the the EU-they will get neither but what they will get is humiliation.
It is improving trade between north and south.
have your say