IT TURNS OUT Irish people are willing to spend an awful lot of money when it comes to their gardens.
Last year we paid out a total of €631 million on our green spaces. This breaks down to €137 for each of Ireland’s 4.58 million residents.
In new research carried out by Bord Bía and Ipsos MRBI, Irish consumers were found to increased have spending by 22% since 2011.
Findings
In the research it was found that outdoor and flowering plants, which include hanging baskets, shrubs and herbs account for €126 million in consumer spending – up from €112 million in 2011.
Overall women purchased more gardening goods than men and the over 55s were found to be the biggest buyers.
It was also found that there has been a big growth in the amount of garden furniture being sold around the country – with the overall amount spent reaching €303 million in 2014 compared with €218 million in 2011.
Gardening awards
This comes as Bord Bía today announce their gardening awards.
The winners included 38 garden centres and 17 landscape services around the country. There were also a number of special categories awarded.
Speaking about these, chief executive of the body, Aidan Cotter, said, “the awards are a timely showcase of the industry’s sheer perseverance and hard work.”
The growth can not only be attributed to the signs of economic recovery, the increase in consumer confidence, and the good summer weather, but also the industry’s progression and determination to meet the needs of consumers.
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