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This Greek shopping street used to be the 10th most expensive in the world

Take a look at it now.

WHEN YOU THINK of the world’s most prosperous shopping streets, you probably don’t think of Greece.

But before the double whammy of the 2008 financial crisis and the 2010-2012 eurozone crisis, Athens was home to some of the most prime retail space on the planet.

In 2012, Joe Weisenthal wrote a post about Ermou Street, which the real-estate firm Cushman & Wakefield said was the world’s 10th most expensive retail space in 2007.

Three years later, I’m staying in a hotel on the exact same street, and like Weisenthal, I never would have guessed this was once such a prosperous area.

The price of retail space in the area has fallen by nearly half since 2007, and the space has lost a lot of its former glory — take a look.

I started on the western end of the street, near my hotel — it doesn’t look as if this was ever part of the prime retail space.

i-started-on-the-western-end-of-the-street-near-my-hotel--it-doesnt-look-as-if-this-was-ever-part-of-the-prime-retail-space

There’s a lot of graffiti.

theres-a-lot-of-graffiti

The places at this end of the road certainly weren’t selling high-end goods.

the-places-at-this-end-of-the-road-certainly-werent-selling-high-end-goods

But the bars and restaurants on the side streets seem as if they’re still doing OK.

but-the-bars-and-restaurants-on-the-side-streets-seem-as-if-theyre-still-doing-ok

Some places are shuttered and look as if they have been closed for quite a long time.

some-places-are-shuttered-and-look-as-if-they-have-been-closed-for-quite-a-long-time

This is a typical view of one of the side streets without any shops or places to eat on it.

this-is-a-typical-view-of-one-of-the-side-streets-without-any-shops-or-places-to-eat-on-it

Monastiraki, a square on the site of a 10th-century monastery, had a great view of the Acropolis.

monastiraki-a-square-on-the-site-of-a-10th-century-monastery-had-a-great-view-of-the-acropolis

Even farther up the street, toward the prime shopping area, there were buildings that looked as if they had been left alone for a long time.

even-farther-up-the-street-toward-the-prime-shopping-area-there-were-buildings-that-looked-as-if-they-had-been-left-alone-for-a-long-time

Some seemed to have had some sort of renovation work done at some point, but there wasn’t much sign of that when I visited.

some-seemed-to-have-had-some-sort-of-renovation-work-done-at-some-point-but-there-wasnt-much-sign-of-that-when-i-visited

I passed a small ATM line of Greeks trying to reclaim their deposits, too.

i-passed-a-small-atm-line-of-greeks-trying-to-reclaim-their-deposits-too

The Church of Panagia Kapnikarea is in the middle of the street — it’s an intact Byzantine church built in 1050, one of Athens’ oldest.

the-church-of-panagia-kapnikarea-is-in-the-middle-of-the-street--its-an-intact-byzantine-church-built-in-1050-one-of-athens-oldest

There was clearly more activity farther up the road, but some stores were still shuttered.

there-was-clearly-more-activity-farther-up-the-road-but-some-stores-were-still-shuttered

Sprider, a chain of Greek value fashion stores, closed down in 2013. Nothing had replaced this large outlet since then.

sprider-a-chain-of-greek-value-fashion-stores-closed-down-in-2013-nothing-had-replaced-this-large-outlet-since-then

At the very end of the street you can see Syntagma Square, the focal point of the protests (and sometimes riots) of the past six years.

at-the-very-end-of-the-street-you-can-see-syntagma-square-the-focal-point-of-the-protests-and-sometimes-riots-of-the-past-six-years

Back in 2007, it cost about €405 per square foot to rent retail space on Ermou, according to Cushman & Wakefield.

back-in-2007-it-cost-about-450-per-square-foot-to-rent-retail-space-on-ermou-according-to-cushman-and-wakefield

In the firm’s latest report, Ermou costs just €228 per square foot, a decline of nearly 50% from its heyday.

in-the-firms-latest-report-ermou-costs-just-253-per-square-foot-a-decline-of-nearly-50-from-its-heyday

Even at this end of the street, some storefronts were pretty much abandoned.

even-at-this-end-of-the-street-some-storefronts-were-pretty-much-abandoned

All photos: Mike Bird/Business Insider. For the full story, read BusinessInsider.

Read: Greece has another €10.3 billion in debt due in 2015>

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    Mute Tommie 2cans
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    Jul 23rd 2014, 9:35 AM

    Forrest Gump must be closing in on Bill Gates at this rate

    43
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    Mute Jason Bourne
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    Jul 23rd 2014, 9:46 AM

    Not bad for Forest as his Apple letter was dated before Apple actually began selling any shares. Forest truely is special.

    24
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    Mute Peter King
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    Jul 23rd 2014, 10:39 AM

    He could have been a venture capitalist who invested in the company before it went public. Would have made even more money that way.

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    Mute Jason Bourne
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    Jul 23rd 2014, 9:48 AM

    My income tax would be lower if Apple actually paid their full 12 1/2℅ tax. Well, unless our gangsters in the Dail give it to our Rothschild/private bond holders.

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    Mute OU812
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    Jul 23rd 2014, 10:33 AM

    The best thing about the new iphone coming up is it’ll kill off the Garth Brooks stories

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    Mute onlybuzzinwitcha
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    Jul 23rd 2014, 10:59 AM

    What’s this about Garth Brooks?

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    Mute Cpm
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    Jul 23rd 2014, 11:56 AM

    Unless he gets one, then there could be the perfect storm. The Journal ‘towers’ would explode in orgy of ctrl-c ctrl-v, it would be like something from an Hieronymus Bosch painting

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    Mute Carlin Ite
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    Jul 23rd 2014, 9:58 AM

    My revenue would not be near as good as Apples but it would be liveable if I didn’t pay taxes

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    Mute John Clarke
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    Jul 23rd 2014, 9:42 AM

    Silly story! If you compared the profits of most successful companies towards their total staff and apply the figures through a per capita rating, you’d get similar results. All the same, maybe the might loan us a few bob…

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    Mute Cpm
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    Jul 23rd 2014, 10:23 AM

    Hush, John. It’s the start of Apple season on the Journal, expect blanket coverage, and incendiary articles, until the launch of the iPhone 6 in September.

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    Mute onlybuzzinwitcha
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    Jul 23rd 2014, 10:58 AM

    Quarterly profit of 7.7 billion but it’s 600 million less than expected. Wouldn’t you just hate to be Apple right now.

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    Mute Jim Flavin
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    Jul 23rd 2014, 11:35 AM

    Apples profits are based on semi slave labour – and not something to boast about .
    Many are made in Chian at Foxconn factories

    ”On June 14th, a Foxconn worker jumped to his death from his apartment building in Chengdu, marking the 18th reported worker suicide at Foxconn factories in China in just over two years[1]. Many additional suicides may have gone unreported[2][3]. But these deaths and the focus on conditions at Foxconn reflect only a portion of the troubling conditions at Apple suppliers.

    This investigation of other Apple suppliers in China reveals that serious work-related injuries and worker suicides are by no means isolated to just Foxconn but exist throughout Apple’s supply chain. For example, we found that at least two workers committed suicide at Flextronics[4]’ factories last year[5][6] (Ganzhou and Zhuhai) and that upwards of 59 workers were injured in explosions at Riteng’s Shanghai factory last December[7] (both are Apple’s suppliers). More broadly, this investigation of ten different Apple factories in China finds that harmful, damaging work environments characterized by illegally long hours for low levels of pay are widespread in Apple’s supply, with working conditions frequently worse at suppliers other than Foxconn. We also document for the first time the tremendous problems caused by the use of ‘labour dispatching’ by Apple suppliers in China…

    This is Bangladesh all over again – low wages – long hours – and the author of this report has nerve to compare the profits with Bangladesh where their have been tragedies and many deaths as well – and again western suppliers take no responsibility – despite their claims – for the hours and wages that workers have to put up with
    - Oh and this is the direction in which we are headed – the race to the bottom – Yes – great news .
    We should be boycotting these products .
    Lot of talk about boycotting Israeli products – seems an easy target – but the things we use ourselves ??

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    Mute Gerry in Laois
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    Jul 23rd 2014, 2:46 PM

    Number of suicides in Foxconn factories (according to your story above, not attributed anywhere): 18 in two years out of a total workforce of over 1 million. That gives a rate of 0.9 suicides per 100,000 per year.

    Current suicide rate in China: 9.8 per 100,000
    (Figures from 2009-2011. Source: http://www.economist.com/news/china/21605942-first-two-articles-chinas-suicide-rate-looks-effect-urbanisation-back)

    This is old news and has been discussed in great depth many times over. Apple has been the focus of such stories, as its iPhone is the top selling smartphone brand. As a result, it has been at the forefront in trying to improve conditions for workers. It has been working with the Fair Labor Association (www.fairlabor.org) to audit its facilities in the China supply chain. There are still challenges to be met, and it isn’t just Apple who can solve them. It’s a problem that affects the entire consumer electronics industry. So if you buy an iPhone or a Samsung phone or whatever brand of smartphone, chances are it will have come through the Chinese supply chain.

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    Mute Seamus McKenzie
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    Jul 23rd 2014, 3:04 PM

    @jim, spot on.

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    Mute Stephen Earle
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    Jul 25th 2014, 9:52 AM

    Statistics, statistics – not a very honest story, sorru

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    Mute Fifty Shades of Sé
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    Jul 23rd 2014, 11:17 AM

    Tim Cook says he “can’t wait” to show Apple fanboys their new products in September.

    If you believe that, I have a really cool limited edition invisible, non-tactile iPad for sale…

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    Mute Seamus McKenzie
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    Jul 23rd 2014, 3:02 PM

    Does that figure include the amount they are tax dodging as well. Parasites.

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    Mute Stephen Earle
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    Jul 25th 2014, 9:57 AM

    apple, like many large american corporations, would, under American tax laws, be liable to taxation when they repatriate profits back into the USA. This is unfair as thru have already paid tax at source in the country where the profit was made. Why should they pay tax twice. They have a duty to their shareholders to maximise profit legitimately.

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