IMPACT REDUCTION APPAREL might be regretting its decision to shorten its name, after the change meant it had to distance itself from the Irish Republican Army.
IRA Apparel, as it calls itself, as been bombarded with hundreds of tweets – most from Irish Twitter users – about the name.
The street gear company tweeted that it’s not involved with terror groups – all it does is “make products that keep skateboarders safe”.
This was hours after it tweeted that “#IRA is coming for YA”. The company has also been using the #IRA hashtag quite a bit:
The brand set up its Twitter account in September, as well as its Instagram account. But why it suddenly became a much-discussed topic on Twitter in December isn’t quite clear – especially as it most likely isn’t gearing its products to the Irish market.
Still, any brand that uses the hashtag #IRA, seemingly without realising the connotations, is bound to get some unwanted attention.
Though it looks like the Republican links aren’t putting off IRA Apparel, unlike NIKE and its ‘black and tan’ shoes or Kia and its ‘Provo’ car…
With additional reporting Business Insider
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