THE IRISH ARE loyal people, and we certainly have our favourite brands when we go grocery shopping.
The latest Checkout Top 100 Brands, which is produced by Checkout magazine in association with Nielsen, shows that the same brand still holds the top spot in Ireland for the 11th year running.
It’s not just international brands that we like though – we buy Irish too.
Some Irish brands achieved their highest-ever position in the chart this year.
“It’s never been as competitive in the Irish grocery landscape, and Ireland’s biggest brands have risen to the challenge,” said Stephen Wynne-Jones, Editor, Checkout.
While Irish shoppers are largely creatures of habit, this year’s Top 100 indicates that consumers are willing to switch, provided their quality and value expectations are met.
The Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, with Nielsen measuring the sales performance of over 6,500 brands from over 200 product classes. Here’s more on the methodology.
How well do you know Ireland’s shopping habits? Put your knowledge to the test with our quiz based on this year’s Top 20 brands in Ireland.
What are the top 20 brands in Ireland? Click here to see.
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