CHECKOUT MAGAZINE HAS announced the top 100 brands that Irish shoppers go for when they are doing their grocery shopping.

Some of the most recognisable consumer brands make the top ten with plenty of recognisable Irish brands also featuring including the dairy products maker Avonmore, bread-maker Brennan’s and crisp-maker Tayto.

The annual Checkout 100 is the definitive list of the biggest selling brands in the Irish grocery industry which is calculated by the value of sales.

It is produced by Checkout magazine in association with the consumer research and analysis firm Nielsen.

While the top 10 is almost unchanged from previous years – in fact the top eight is exactly the same as last year – there have been plenty of brands emerging into the top 100 this year.

They include HB Magnum which is in 63rd having not featured last year, Wrigley’s Extra which makes its debut in the top 20 having risen five places to 19th.

Flora rises 10 places to 42nd, while yoghurt manufacturer Glenisk rises 19 places to 52nd having been 71st last year and 89th in 2010.

Nielsen’s also measures the top 100 grocery categories with Ireland proving to have a sweet tooth as confectionery tops the list.

Milk is second and bakery is third followed by soft drinks and biscuits in fourth and fifth respectively.

Here are the top ten biggest selling brands in the Irish grocery market: