NEW RESEARCH FROM Bord Bia has revealed that over two thirds of people rate ‘the use of Irish or local produce’ as important when dining out.
The research, carried out in December, has been released to coincide with the launch of the ‘Just Ask 2013′ campaign, which encourages diners to look for information on where the food on their plate comes from. The campaign also urges businesses to provide this information on their menus.
Results highlighted that a fifth of the population eats out at least once a month and 62 per cent believe the supplier or origin of meat served at a venue is important. Some 57 per cent of Irish diners also believe it’s important to include such information on menus.
The survey revealed that we are not afraid to voice our dissatisfaction with a meal with 66 per cent of people saying they were prepared to complain about the quality of food the are served. It also showed that 70 per cent of people surveyed comfortable querying a cost item on a bill.
While a spokesperson said this project is unconnected to the horse burger issue, Bord Bia commissioned consumer research in both Ireland and the UK, underway over the weekend to assess reaction to the controversy and to guide any necessary responses.
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