TESCO IRELAND HAS said it’s not going to stop selling Ribena and Capri-Sun in its stores.
The company clarified its position after its soft drinks buying manager David Beardmore told industry magazine The Grocer the supermarket is planning to axe sugary drinks as part of its ten-point strategy against obesity.
Beardmore said Tesco will only sell no-added-sugar drinks in the kids’ juice category from September.
Health campaigners have welcomed the move, but some customers aren’t too happy.
A spokesperson for Tesco Ireland said consumers will still be able to buy bottles of Ribena.
However, any children’s juice drinks – which are defined as being ready to drink and in packaging from 150ml cartons up to 300ml bottles i.e. lunchbox size cartons of Ribena – will be available in no-added-sugar versions.
At Tesco we are committed to helping our customers to lead healthier lives by providing them a range of products that allows them to make healthy choices.
“We have an ongoing sugar and salt reduction programme in place that aims to reduce the added sugar and salt in our own label foods, particularly in our kid’s category drinks and we are working with our suppliers to introduce a larger range of branded low sugar and no-added sugar drinks,” the spokesperson said.
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