RTÉ RADIO ONE remains top dog in Ireland’s radio wars, with Morning Ireland staying the number 1 radio programme in Ireland in the latest JNLR figures.
The latest JNLR figures show Morning Ireland has 460,000 listeners, an increase of 43,000 listeners in a year and an increase of 12,000 since the last JNLR figures were released.
In addition:
RTÉ reaches just over 1.9 million radio listeners (adults 15+) every week.
Meanwhile, RTÉ 2FM has a weekly reach of 22% (783,000), while RTÉ lyric has a weekly reach of 8% (288,000).
Head of RTÉ 2FM, Dan Healy said: “We are very satisfied with the survey results today. 2fm is just over six months into a complete re-haul and and re-brand of the station and we believe we are now well positioned both on and off air to reap the rewards of all the hard work put in by the team.”
Its show Breakfast Republic has 162,000 listeners, with the station having 148,000 listeners on a daily basis. The Nicky Byrne Show with Jenny Greene has 143,000 listeners while the Tracy Clifford Show has 121,000 listeners and the Eoghan Mc Dermott Show has 113,000 listeners.
Over on RTÉ lyric, there were a number of gains, including the John Kelly Ensemble (up 1,000 in the last quarter), Encore with Trish Taylor Thompson up 3,000 since the last book, and the Blue of the Night with Carl Corcoran gained 2,000 listeners since the last figures.
Jim Jennings, Managing Director of RTÉ Radio, said that: “In general, the overall radio market looks challenging but we believe that RTÉ is in a healthy state.”
Over in Today FM, Ian Dempsey has 180,000 listeners, dropping from 187,000 in the last round of results. However, he had jumped by 6,000 listeners in the previous book.
The Last Word with Matt Cooper maintained its drive time audience of 132,000.
“The big thing for us is the market share in terms of the number one position for 25 – 41 year olds,” said a Today FM spokesperson.
That’s our target audience. It shows people come in to listen to Ian [Dempsey] and they stay listening to us.
Meanwhile the Anton Savage Show dropped slightly on the previous book to 175,000, which the station said mirrors a decline in the mid morning slot on other national radio stations including 2FM and Newstalk.
Dermot & Dave’s lunchtime show now has a listenership of 117,000 (down 4,000 since the last book) while Louise Duffy currently has 91,000 listeners (down 3,000 since the last JNLR figures).
Fergal D’Arcy, who is a new recruit to Today FM, made gains in his weekday audience of 2,000, which brought his new listenership to 25,000. In addition, he increased his Sunday show listenership by 4,000, meaning 53,000 tune in to him every week.
Saturday Breakfast presenter Alison Curtis saw yet more gains, and added 8,000 listeners to her morning show in the last quarter – that brought her audience to 149,000.
Phil Cawley’s Saturday show is also at 149,000 now after he increased his audience by 2,000. Neil Delamere’s Sunday Best gained 6,000 listeners, with an audience of 99,000.
The latest figures mean that Today FM retains its position as Ireland’s largest independent radio station, with a weekly audience of 878,000.
Today FM also increased its market share in Cork, the North-West and North-East regions.
The latest JNLR figures put daily listening at 83% of all adults – that’s almost three million listeners aged over 15 listening every weekday.
The figures show:
National radio holds the majority share position in Dublin (57.4%) and the wider Dublin commuter belt (57.8%) while local/regional radio is in the majority in the other regions throughout the country, in particular achieving its highest share position in the North West (65.1%), Cork (62.2%) and South West regions (61.5%)
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