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OVER THE PAST few weeks you may have seen a number of Labour-sponsored videos on your Facebook feed.
The three 30-second videos are an unusual departure for an Irish political party in that they do not feature any politicians.
Instead we see ’ordinary people’ talking about how things are getting better for them.
There’s a young woman getting ready for work on what looks like the first day of a new job:
There’s a young family talking about plans they have to improve their home:
And there’s a coffee shop owner talking about how business has been picking up over the last 18 months:
The videos are the brainchild of Bloom Advertising, which has done its fair share of work for Labour in recent years.
The ad agency was behind that infamous ‘Every Little Hurts’ newspaper spot during the 2011 general election.
Many Labour TDs have since acknowledged the ad has proved hugely damaging in recent years as the party ended up implementing many of the measures it warned Fine Gael would do if allowed the govern alone.
The ‘Better for… ‘ videos are part of a number of campaigns Labour is planning in the run-up to the general election as it attempts to show voters how it has contributed to the delivery of the economic recovery.
“Voters aren’t connecting the recovery with what the government is doing and those that are are connecting it more with Fine Gael and not Labour,” said a senior party source.
The ads are an attempt to “humanise” the recovery and show how ordinary people are benefiting, the source said.
Though they are not actors, the participants are in almost all cases friends or acquaintances of the principals at the production company, Marmalade Films.
The participants were also paid for their involvement. Marmalade even advertised for one of the spots on its Facebook page:
Labour said it met these costs and that the exact amount paid to those involved was “a matter between ourselves and the individuals”.
Marmalade Films’ creative director Daniel Hegarty said it is “standard practice” to pay people for taking part in documentary work. He added:
We often use our own networks, ask friends of friends, and that’s what we did in this case.
Colin Harmon, owner of the 3FE café on Lower Grand Canal St in Dublin, told us he took part in the “Better for Business” ad to help out his friends at Marmalade Films.
They wanted someone to do an ad in a small business in Dublin, and were running up against a tight deadline, so they asked me.
Harmon, a former Irish barista champion, says he has voted for Labour in the past, and is a “big fan of some of their people,” but feels similarly about Fine Gael and Fianna Fáil.
For his time, Harmon says he was paid “a few hundred quid” by the production company.
Siobhan and Colin, the couple in the “Better for Families” video did not respond to TheJournal.ie‘s requests for a comment.
However, our research shows they too are long-standing acquaintances of the principles at Marmalade Films.
Gemma Crowe, who appears in the “Better for Jobs” ad, declined to talk to TheJournal.ie about her participation.
The ads have been targeted at particular demographics on Facebook over the last few weeks with the party primarily aiming them at families with children and younger, cosmopolitan voters.
The senior party source added: “That’s the reason why we didn’t want to have politicians in them because politicians telling people the recovery is great is actually going to have the opposite effect and turn them off.”
Labour declined to comment on how much in total it spent on the campaign, including production and distribution on Facebook.
- additional reporting from Dan MacGuill
It’s frightening that guys like him are given the reigns of power
@Martin Brennan: all based on the broken promise of reopening Stepaside Garda station.
@Martin Brennan: what is the problem with the proposals?
@Daniel Wilson: You obviously dont have a licence to lose or you cant/dont drive very often or else you would know how stupid your comment is.
He really is a simple individual
No vote here!
We’ve had strikes at dublin bus, iarnrod eireann and bus eireann. Ross no where to seen. Huge traffic problems in all our major cities due to lack of forward planning and investment in public transport infrastructure. Ross nowhere to be seen. Massive deterioration in our roads in rural ireland. Ross definately nowhere to be seen. He obsesses with penalty points as its easy to tackle and will have no impact on his mates in d4 anyway. Without a doubt the worst transport minister we’ve ever had and we’ve had some absolute tulips!
Niall McNamara:
I Fully agree with your comments
@Niall McNamara: And chronic over crowding on the luas every day. Where was he? Tapping on with a big smile at 11 am.
A dopey Independent with a bit of power is a dangerous thing
Thank God he didn’t lose the run of himself when he got the auld bit of power.
Money spinner
I betcha ross hasnt a car and uses bus and dart to get around….from leafy south county dublin
@Cal-Dog: gobsh!te probably has his own driver
Ah Mr Ross who I had to get out of my car and tell him he was too far from the traffic lights for the sensors to work while huge tailback behind him, he would have noticed if he wasn’t the glued to his phone for 10 mins surely points for that
More of the same bulls%!t. Speed limits are wrong. Fine big roads with 60k limits on then. Small back roads with 100k limit. And where do the speed checks be conducted? Limits need to be changed and the dangerous roads need to the tackled!
@Billy Walsh: Speed limits are crazy…….. https://www.youtube.com/watch?v=Cndq4yuHP1c
He won’t be going for re-election so he doesn’t have to worry what people think
@Martin Sinnott: really? I didn’t know that. It kind of spoils the next election for me because I was hoping to see him lose his seat. A loudmouth in opposition but like a load of the independents just a clown in government
He doesn’t really seem to have a grasp on reality when it comes to life in Ireland,
But fair play to him he does terrific work sorting out the problems of places like North Korea and The Middle East.
If this was about preventative measures to prevent speeding and deaths there would be signs saying enforcement in place today and notified over the airwaves like most modern countries. In Ireland it is entrapment hiding and in places where it is like shooting fish in a barrel . There is no consideration of road conditions, weather it is just a number equals fine and points . I have never been caught speeding but I do speed frequently when safe to do so .
There should be no penalty for the first 10km over! Has the minister ever been behind the wheel?
@Mike Keane: New Zealand have that and I think Germany where a letter is sent to you informing you that you were observed travelling at such a speed around 10km over the limit, then 15km is a fine then 20km over a bigger fine and points and so on, just common since road traffic laws.
And the RSA will bring out some absolute bull statistic to legitimise this, like the one that 11 % of accidents involving someone over the limit takes place between 7 and 11 in the morning (16% of 24 hours but probably 25+ % of traffic), that actually makes it statistically safer at those times to drive, why has no one call out RSA on bull ??
I’m in agreement with the principal of graduated penalties but these seem very stiff. But I also think the fines should be linked with your income. Someone on minimum wage could really struggling with an 80 euro fine so it’s like a double whammy. So who every gets caught should feel the same struggle nomatter what there income.
@Mark Sheridan: the entire point of penalty points so… can’t just buy your way though speeding. IMHO, it’s ridiculous to even bring money into it.
Never any stats on accidents due to poor road maintenance, road layouts, poor signage, etc .I will be getting a yellow vest if this gobsh.te tries to bring this any further, totally unrealistic margins considering a car can be 5 km per hour off and their test equipment will also have a margin of error.
He often spoke about a poor government when he sat opposite them. Boy how he changed his tune when he got on the gravy train.
What the minister is proposing is far too harsh. Spain has graduated speed limits which seem fair.
https://1.bp.blogspot.com/-VcObVkswCis/WY34dGksU9I/AAAAAAABVuE/md6Sy-VuXyYCsHyA656GVmPthxN_InlSwCLcBGAs/s1600/Speed%2Blimit%2Bin%2BSpain%252C%2B2017.jpg
@Allen Nicholson: Very reasonable.
Graduated penalties for speeding are reasonable enough and common enough elsewhere.
@Reg:
agreed but not the version Ross came up with, under 10 kph over the limit should be up to the Garda involved, and the suggestion of points for not having your license on you was ridiculous
@Reg: Now we know who votes for this ejit.
@Reg: Can you give an example of a government proposal that you DIDN’T cheerlead?
He has to get fired. This is becoming unbearable. They are doing business here rather than prevention.
I drive about 1000km a week as part of my job. No points. But being human I can make mistakes, given the amount of time on the road, the chances are higher. Point being vs the normal commuter I have a far greater chance of losing my licence / job because of Mr Ross’s proposal after 2 to three speeding fines. And the speed limits are not sensibly set in rural areas.
Jesus, you can’t have a smoke, a drink, or drive fast in peace any more, because of this cycling buffoon
And we thought Richy Ryan was a rollox, Shane Ross minister for fines.
Waster
Just reading an article in the Independent there about GoSafe claims to catch one speeder per hour and average 72,000 hours annually operation, this was 2012 data so not sure how much it has changed but with an €80 fine, that’s over €112 million per year collected. How much of this goes back to the state and invested in improving road conditions and not wasted in extortionate advertising campaigns, and on pointless “studies”. The roads, tbf are being invested this year more than any I can recall in the last decade locally but still need much more improvements and maintenance. Drivers need to cop on and put their phones away, slow down in urban areas, indicate BEFORE turning/changing lanes and service their cars (headlights working and balanced and tires) and an increased Gardai presence.
@Derek: well said,terrible state of vehicles and drivers on our roads today,enforcement would be a far better idea,with big fines.
@Cal-Dog probaly a state car and a chauffeur .
BYE BYE LORD ROSS
Nothing new here, my move along…
Why are the fines so low? If you can’t afford the fine, here’s a simple way to avoid it, don’t put people’s lives in danger by speeding. The problem is the fines don’t come close to the cost of enforcement. Still can’t help yourself to keep under the speed limit? Refinance the car. Why should us taxpayers foot the bill for the overhead costs of fining criminals? Stick a zero on the end of each fine.
@Oisín O’Connor: I guess you don’t drive..
@ED: bad guess.
@Oisín O’Connor: I guess if there was fines for driving below the speed limit holding up traffic, you’re one one of the ones likely to rack up points fairly quickly.
@Bat Daly: aren’t we meant to drive below the speed limit? Thought that was the whole point of the limit. I suppose “holding up traffic” is worthy of more of your attention than risking life and limb of everyone a driver comes across.
This is nothing short of a Donkey, think his mouth is as big as One. He does not need a Car, or is he possibly driven everywhere. Sick of his Shit every day.
Won’t vote Shane Ross out
This man is an ape
Shane Ross how much do you get paid a hour?
Who voted this gob—– in
He’s loseing the plot nothing but a arsehole
The reason the have to be severe is that there is so little enforcement.. I reckon average speed in some of the 30kph zones
I am sure now that the increased fines and guaranteed convictions will incite the guards to actually go out and enforce these limits..
Particularly the 30kph ones, it is ridiculous that motorists speed in these short 30kph stretches from one junction to the next..
Maybe he makes others look good
And his English twang he thinks he’s hierarchy
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