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MEET HARRY MURPHY. He’s the Head of Promotional Planning at Lidl – and the reason you may have gone to the shop for a carton of milk and left with a hot tub or a neck massager.
Harry entered the Lidl Graduate Programme in 2011 having studied business at Trinity College. He moved into an Area Manager role with the company shortly afterwards, before landing his current job in March of this year.
We spoke to him about the challenges of the role, why he was attracted to a career at Lidl and what it takes to succeed at the German retail giant.
I lead two departments that organise and plan the promotional strategy for the
business, these being the Non Food team, and the Food Promotions team. Non Food
looks after the products that form our famous “middle aisle” twice-weekly promotions;
textiles, hardware, electronics etc. Food Promotions also plays a huge role in our business. The team here plan all the promotions you see in stores. They also manage the planning of our special food themes such as our ‘Italiamo’ food theme, which showcases Italian-style cuisine.
I joined the Lidl Graduate Programme in October 2011. I reviewed a number of
different grad programmes during my final year in college, and the Lidl programme
was attractive for a number of reasons; the chance to work with a growing, successful multinational company, the opportunity to go to another country and learn a new language, and the potential to work in a number of departments and gain experience in different business areas.
I would say that I’ve always had a huge interest in food, and that is what excited me
about my initial role with Lidl. There are a number of good chefs in my family, so it’s
always been an important part of my life! It was a hugely attractive position in terms
of getting the opportunity to work with food, but also to be exposed to it through a
wider industry context.
I think being hired by a great company, and getting a place on a very competitive
programme has been one of my best achievements. Everything else I’ve done thus
far has stemmed from the initial confidence and momentum that brought.
I think the biggest challenge is that you’re always looking for the next new product or
new idea to attract customers with. In the market we operate in it’s relentless, but it is
definitely a challenge in the positive sense as it makes every day interesting.
In my role you need to be able to multitask well. There are a large amount of
stakeholders requiring information and assistance and you have to be able to
balance all of these. My time on the graduate programme and subsequent Area
Manager role has given me an excellent platform to build on this. You need a deep
understanding of the market, of how and why people buy the products they do, and
to be able to apply this strategically. On top of that you need to be a decision maker,
who’s not afraid of trying new things.
I’ve been very lucky, from the day I started to have been given huge exposure to all
levels of the business. I was given a large amount of responsibility from the very beginning. I’ve had the opportunity to work with food, which is something that I have a passion for. I’ve also been lucky to have had a number of good mentors, who have helped me to develop throughout my career.
My advice is to research the company, visit our stores and get a real feel for what we
do and how we do it. Show a good understanding of the competitive market that we
operate in, and a willingness to challenge yourself and to be challenged. The skills
mentioned above – multitasking, strategic thinking, and decision making would all
need to be evident.
What’s been the one thing you’ve learned at Lidl that you’ll take everywhere?
There’s always a solution, sometimes you just need to think creatively to find it.
Interested in a role at Lidl? Check out their vacancies here.
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Great
Fantastic. Fish breeding is the highest accolade a tank can get. They’re such interesting fish, the rays. Once you visit the touch tank at Salthill aquarium and watch as they swim up to you to be touched, and look at you with such seeming intelligence, you’ll never order them in the chipper again.
@John O’Driscoll: I fish for Ray but once you see their sad face when you catch them, there’s no way you could eat them.
Hardly the first stingray to be born in Ireland. Certainly the first to be born in captivity. Sure there’s hundreds if not thousands of stingray in Tralee Bay alone. We’ll be fishing for them in Tag a Ray in Tralee Bay on 13th and 14th of may. Strictly catch and release after tagging.
Barbless hooks I assume. Excellent way to combine the sport with public and scientific service. Tight lines.
@John O’Driscoll: it is actually a combined sport fishing/ecological combination. We only tag stingray and undulate ray. Two very different types of Ray each with its own unique qualities and mysteries. If you are interested just check out Tag a Ray in Tralee Bay on Facebook.
@John Brendan Mullen: this one too: https://fishinginireland.info/news/sea-reports/tag-a-ray-weekend-on-tralee-bay/
- “The baby, which was born four weeks ago, has yet to be named”
How about Stevie Irwin?
ba dum tss… :(
@Mick Tobin: The sense of humour of a garden shed…
Tch. Brave indeed reckless but no doubt action-man who brought much joy and awareness to millions. Deserves something more appropriate named after him. The next Corvette Stingray perhaps. Steve Irwin edition. Put the aerial in the middle of the bonnet.
I’m just as bad and I disliked his comment on the app before making it even worse adding mine. No filter sometimes. No offence to Steve’s memory RIP nor his family. Be nice if you could delete comments sometimes. Brain in neutral mouth in fifth as my dad would sometimes observe
@John O’Driscoll: Fair enough, admission of guilt. I love Steve Irwin and everything he’s done. Trouble is, I’m in a band with a comedian. Perhaps wise to stick to the cello playing and leave the gags to him. Although he’s even worse at times.
Mmmmmmm ray and chips. Soaked in vinegar. I’m starving.
Samantha, or ‘Manta’ for short
Happy looking lol.
She can get an Irish passport
I would like to share my success story to every woman out there trying to conceive, My husband and I have been trying to have a child since we got married June 2015 and nothing happen so i was online searching for a solution when i come across a comment of a lady talking about mamatwins Root and herbs that she use and she got pregnant with it, so i decided to give a try to mamatwins root and herbal Medicine product for 2 weeks and i got a positive result i became pregnant .Our son is now 10 months old and we are so blessed! We thank God everyday for our precious gift I will definitely recommend mamatwins native herbs and root to anyone who is also searching for a solution to get pregnant. Contact her via email (mamatwinsherbalhome@yahoo.com) Please continue with your good work to make more couples happy.
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