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You could be waking up to a new Lidl near you

Happy Christmas!

LIDL NOW HAS 143 stores and 3,900 staff in Ireland.

The supermarket giant is opening its two newest shops today in Santry and Mullingar.

The two new locations in Omni Park and Patrick Street have created 63 new jobs, which have been filled with a recruitment process “across the two localities”.

So far this year, six new Lidl stores have been opened in Ireland. Another nine have undergone extensive refurbishments.

“The excitement is building as we prepare to open our two new stores in Dublin and Westmeath, just in time for Christmas,” said Head of Communications Aoife Clarke.

The developments are part of the wider supermarket wars at play across the country as discount retailers wrangle a large portion of the market away from traditional players Tesco and SuperValu.

The latest figures, released by Kantar in November, showed the onward march of German outlets Aldi and Lidl with both posting double-digit increases in their trade on the equivalent period in 2013.

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Read: Aldi had the perfect response to the Black Friday madness

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Sinead O'Carroll
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