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The brothers soon worked out that the majority of their business came from selling hamburgers, and this is what their restaurant looked like in 1948, after it was officially retooled as a fast-food burger joint.
These days, the business is struggling to put it mildly – not helped by a series of hygiene and health scandals that have decimated its business in Asia, and new, hipper franchises like Five Guys that have eaten into its American dominance.
The company, under new CEO Steve Easterbrook is on a major reboot drive in order to win back its business.
Unfortunately this has led to the Hamburglar being hipster-ised…
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