MCDONALD’S HAS NEVER had that good a relationship with its competitors.
After years of beef (sorry) with Burger King and others, the fast food behemoth has recently been involved in a dust-up with Taco Bell over whose breakfast is superior.
If the idea of fast food restaurants arguing over the better breakfast sounds like bald men fighting over a comb, remember there is millions and millions of dollars at stake.
Which makes Taco Bell’s latest “short film” not that surprising. But it is very, very bizarre.
The ad begins in the Routine Republic where breakfast is the same every day and McDonald’s like clowns oversee the queues for the circulars foods.
An annoyingly cheery tannoy announcer tells us that it’s a great day in the Routine Republic and that same is good. Circles are also good and hexagons are bad. Which is an stance to take against a shape.
But then, our heroes pop up. They’re the “Breakfast Defectors” (what?) and they want to have a hexagon-shaped breakfast. So they bust out.
To the strains of Blitzkrieg Bop, they leg it. And leg it. And leg it.
Even exploding Happy Meal toys can’t stop them. Because they so desperately crave hexagonal foodstuffs.
Which they get. Fair play.
The length some people will go to in order to eat this:
McDonald’s has yet to comment on the shade.
To embed this post, copy the code below on your site
have your say