CAN YOU GIVE 1 per cent to a cause you believe in?
That is what a new public awareness campaign is asking, as it encourages Irish people and businesses to commit 1 per cent of their income, profits or time to a cause they believe in.
Attitudes
The 1 per cent campaign aims to create a national shift in attitudes towards giving, by encouraging giving “in a more considered and sustained manner”, which it says will promote a culture of philanthropy.
The 1 per cent difference is supported by charities, sports and arts organisations and the not-for-profit sector. It is the largest and most significant public awareness campaign of its type ever undertaken in Ireland.
The initiative is spearheaded by the Forum on Philanthropy and Fundraising and was launched in Dublin today by Minister Phil Hogan TD, Minister for the Environment, Community and Local Government and former President Mary Robinson, founder of the Mary Robinson Foundation.
The official website, www.onepercentdifference.ie, will enable people to calculate their 1 per cent and help people decide where it could go by matching them with a cause.
Over 500 good causes are currently on the website. Relevant good causes across Ireland are being encouraged to take part.
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