PENNEYS HAS OPENED the doors of its flagship store in Spain today.
The Irish fashion retailer, which trades under the name Primark outside of Ireland, already has seven other stores Madrid and 40 (now 41) altogether in Spain.
The opening of Gran Vía 32 in Madrid is Primark’s largest store in Spain and will see 573 staff employed to run the five floor outlet.
Primark has a total workforce of 7,400 employees in Spain.
The spacious store has 131 cash registers and 91 fitting rooms to keep the traffic flowing.
Primarks says that even employees in ‘back of house’ will enjoy open spaces that are filled with natural light and designed with modern features and comforts such as café and chill out area.
The store is located in one of the most iconic buildings on Madrid’s Gran Vía. The former Almacenes Madrid-Paris opened its doors in January 1924, with the aim of bringing the French grands magasins to Spanish society.
A Primark spokesperson said: “Spain has been one of our most important markets in Europe since the first store opened in 2006.
The new Gran Vía store is a key store opening in the company’s business strategy in this country, occupying an historic site in the Spanish capital’s business and commercial hub, Gran Vía.
Primark says that when remodelling the store, it maintained several architectural and decorative elements that were distinctive, such as the façades of multiple windows, the massive 30-metre dome and the circular hall with its balustrade and staircase.
So far the reaction has been very positive:
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