The 5 at 5 Leisure promoters really made an ass of themselves.

POLICE IN THE south of Russia have launched an investigation after a donkey was forced to paraglide over the sea to promote a leisure resort. The terrified animal was suspended in the air for thirty minutes, according to Russia Today, before it landed in the sea and was subsequently pulled to dry land.

Police said the stunt was part of a paragliding promotion, and officials are considering bringing animal cruelty charges against the organises. The charges carry a possible jail sentence of two years.

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