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A MAJOR CAMPAIGN to mark the centenary of the Easter Rising will see women who featured prominently in the Rising adorn hundreds of buses in Ireland.
The project’s launch coincides with International Women’s Day, which is taking place tomorrow.
The exterior of a special double-decker commuter bus will feature images of six women, while 650 Bus Éireann buses nationwide will feature posters illustrating their stories – as will travel centres and bus shelters.
Busáras in Dublin will also feature billboards and a video about the campaign.
The figures will be profiled on board buses in the regions they are most associated with:
Images: Bus Éireann
The 75-seater double-decker commuter bus featuring an exterior wrap with all six women will be used on the 103 Dublin to Ashbourne route from Beresford Place in Dublin city centre. The illustrations depicted on the bus were produced by artist David Rooney and feature in the Royal Irish Academy’s (RIA) 1916 Portraits and Lives project.
Nicola Cooke of Bus Éireann said the campaign will reach a wide audience. “We decided to go with an element that we felt there hadn’t been a light shone on as such,” she told TheJournal.ie.
The women were selected from the recent 1916: Portraits and Lives book, edited by Lawrence William White and published by the Royal Irish Academy.
“We took the six women out of the [Portrait and Lives] book and focused on them and their lives and what their connection with the Rising was,” explained Cooke. “We just felt it was something strong to go with and something different, and we were very lucky to get the support of Its4Women.ie.”
“Because Bus Éireann is a national network, we’ve regionalised all the women,” she added.
“I’m really proud of it and I think showing people all round Ireland the women that did play a role, that’s very important and Bus Éireann are very happy we’re doing this.”
We felt it was important to be involved in an initiative that shone a light on individuals – who were lesser known – but whose major contributions and sacrifices helped shape our nation 100 years ago.
RIA managing editor Ruth Hegarty told TheJournal.ie that the collaboration came about after the RIA decided to try and get the word out about women’s role in the Rising, following the publication of Portraits and Lives.
She said it was a good way for the public to learn more about the important role women played in the Easter Rising:
These women worked as snipers, cooks, couriers, secretaries, nurses and doctors during Easter Week. They all survived the Rising, and continued as teachers, doctors, actors and trade union activists. Their different life stories give a broader picture of the people who were involved in the Rising.
She explained how much there is to learn from the women’s experiences.
“When you dip into each individual story you get a different part of the Rising. When you read one individual story – they talk about staying up all night, bringing provisions to Liberty Hall in a pram, or they talk about injuries because a lot of them acted as nurses during the week.”
“People weren’t all going into the Rising with the same beliefs, and I think that is refreshing,” she added.
Call for mechanics
In addition, Bus Éireann has launched its call for new apprentice heavy mechanics, with a particular focus on getting women involved. A heavy mechanic would work on the upkeep and repair of buses.
“Unfortunately we’ve had very few females apply for the roles,” said Cooke, explaining that they have launched a national campaign featuring young female and male heavy mechanics, which details how the role has changed.
We haven’t had a female apprentice come through yet. It’s 2016 and we want to get women through the rungs here, get our first female heavy mechanic qualified.
More information on the women commemorated by the project can be read here. Bus Éireann will also be working extra services for the Easter weekend.
- with reporting by Aoife Barry
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And employers should consider dropping said buzzwords from their job adverts!
Nowadays you need to spend as much time deciphering what they are looking for as you do looking at jobs. The other day I spotted a job that spent an entire paragraph trying to say that they were looking for a sales rep to manage accounts, look for new business and reach targets. What really caught me was about half way through the mindless twaddle was the line that went something like…
“You will be more of a hunter than a farmer”
One moment they are looking for a FMCG sales, rep the next they seemed to be discriminating against members of the agricultural community in favour of members of the bloodsports crowd. A bit of research later and this particular piece of business bull$hit was revealed to mean that while managing and maintaining a present customer base would be part of the job, your main focus would be seeking new business both through cross selling and new customer acquisition. Why not just say that FFS, I mean if you are a sales rep then that is your job no matter what business you are in.
Brian I like you would hate this kind of advertising speak in a job spec but the point of the whole thing might be to attract the kind of people that really buy into this kind of rhetoric and thereby putting a subliminal person spec in the advertisement. As it would infuriate me I would never consider applying for a job like that and the company is probably happy to avoid people that don’t fit their culture from applying.
And maybe stop asking people in interviews why they want to work in an office when they already know it’s for the money…
The worst are the ones who, rather than list their job title and company they work for, instead go for some existential explanation of how, while working in their depressing little cubical and counting the days to retirement, they are really changing the world.
You know the ones I mean
“-Don Smith-
Transforming the way clients engage with their customers one-to-one through unique visualization of significant future milestones.”
no Don – you’re a sales rep.
Oh no, Don isn’t a sales rep, Don is an Accounts Executive. Linda isn’t a secretary she’s a PA, it isn’t even a Personal Assistant any more. Maybe because Personal Assistant sounds a bit medical, like they help the boss go to the toilet and dress themselves…..actually quite a lot of PAs are only just short of doing that from what I’ve heard.
It’s Executive PA now.
‘Client Director’ is the latest one I’ve seen describing a sales rep.
The IT industry seems to be particularly bad for this sort of stuff.
People getting notions! The IT industry has to change every title, can’t be seen to be using boring old traditional commercial structures and titles, everyone is a coding rockstar or angular Dev guru. Some of the companies are almost like cults who try to absorb employees into their way of thinking and living. Ie solely in the building! Don’t go out for lunch we give you a free canteen. Think you might be too busy to get to the canteen? We’ll deliver to your desk! You are too busy aren’t you, you’d better eat at your desk. You’ve been to the canteen three days in a row, the staff know your order, they’ll deliver it to you, no worries, all part of being a valued member of our team, NOW DON’T LEAVE YOUR FU(K|NG DESK!
@bazhealy I avoid job roles with the word Rockstar or Guru. I am a Web Developer, but more recently they have branched it out to Frontend Developers and Backend Developers, so currently I’m a UI/UX Developer. Still means nothing to anyone.
I use Angular ;)
Who’s, what about being a “Ninja”? I see a lot of jobs nowadays for (programming/IT) Ninja’s. Does mean 4 years in a 3rd level institution and another 15-20 in Japan learning how to silently kill your opponents with a paper clip while debugging code?
@baz. I agree about IT companies. The real cringe-worthy ones are when they tell you that you will receive other benefits that make up for your lack of monetary reward such as being allowed to come to work in jeans, T-shirts and runners and being part of the XXXXX team, get free training inhouse (once heard a company describe themselves as a “university” for providing this nontransferable “training”). They also made a big deal out of the manager having breakfast with different groups of staff every Friday. Everyone paid for their own, needless to say. That foreign company now long gone and staff back on dole.
half of them wouldn’t cut. anyone can say anything. I’m aware of people changing their titles every 6 months and they NOT have those skills, more a rough idea, i know cos i know who they are. Or the other one under skills “getting back in touch” mwuahaha. they’re the worse communicators I’ve ever come across, get back in touch alright, if theres something in it for them, not a natural trait. theres options there for connecting with people, do not add people you don’t know but many famous people will accept, cos they don’t care, then many have it locked down and rightly so. “oh i have to reach 500+, i have to”, you’d think Facebook was bad. i think a brief intro is enough and apply with the full truth by email so they can check it.
omg bazhealy are you serious? thats like being in prison I guess its for some:( sadly
Linkedin seems to be the Facebook of the business world. People from all over the globe sending you “friend” requests just to bolster the amount of people in their “network”. Then they endorse your achievements hoping that you in turn will endorse them. It turns into a bit of a joke really because the whole thing is so fake.
I’d love to interview one of these people and pull a random name from their network list and ask them for example, what their relationship is with “Gunjar Singh” who is CEO of the Golden Dome Mobile Phone Store located on Baital Aman Jamemosjid Rd, Dhaka, Bangladesh? It’s just that Mr Singh endorsed your qualities of leadership, sales, marketing, passionate, enthusiastic, creative, team leader and so on and I was wondering how you came to meet or do business with this person seeing as how they gave you such glowing endorsements.
Then just sit back and watch them sweat.
exactly
What’s the deal with people referring to themselves in the third person on their linked in profile? “John is a highly motivated individual with proven track record of exceeding targets” and so on.. Are you schizophrenic?
Eventually there will be no men or women just w@nkers – Renton 1996
” if you’re trying to catch the eye of a would-be employer.” – Job-Bridge.
This is one site I never really got or understood. Anyone find it useful, genuinely useful? I’m self-employed so I’m assuming it’s not targeted at me? What’s the purpose of it?
Yup. Very. Work in London, easy to find jobs, get noticed, network and stay in touch professionally.
It’s like Facebook except people’s profile pictures are like a collection of adult communion photos and instead of posting dinner pics people share achievements of other people talking about how we can all achieve success through mindfulness using the cloud. You can see who stalks your profile which is nice.
Don’t forget the random pictures of Leonardo Di Capri in a suit, from Wolf of Wall St, accompanied by the inspirational quote about being successful in business.
They have changed my life!
Useful to have 500+ recruiters add you to try and badger you into this “perfect” role they have. I’ve gotten recruiters who in their haste to send a stock message, have neglected to actually read your profile and have sent a job the does not in anyway match your skillset. They essentially scan for a few acronyms to tick a box.
Going forward, I want you all to think outside the box.. then touch base.
Brendan i’m going to reach out to you in order to touch base going forward. Let’s get all our ducks in a row here and really brainstorm some blue sky thinking and see how much of our business we can move to the cloud.
Job advertisements use these terms all the bleeding time
LinkedIn works fine got my last 5 contracts through it.
Never accept a connection from a stranger will solve a lot of the issues people are complaining about.
It is the fact people treat it like Facebook that makes it useless to them.
LinkedIn is facebook/ social media for tossers
Complete misunderstanding of LinkedIn
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