Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

Ryanair CEO Michael O'Leary and Ryanair cabin crew at the launch of last year's calendar. Sasko Lazarov/Photocall Ireland

It's a sell out: Ryanair says charity calendar raised €100,000

The airline says all 10,000 copies of the calendar featuring scantily-clad staff members have sold out.

DESPITE ALL THE controversy, it appears someone is still buying it.

Ryanair has said that all the copies of its charity calendar featuring female staff members in bikinis have now sold out, raising €100,000 for its chosen charity.

The airline had 10,000 copies of the calendar printed as part of what has become a now annual stunt over the past five years.

Money from the sales of the calendar went to a UK charity called Teenager Cancer Trust which helps improve the quality of life of young people who are diagnosed with cancer.

However the calendar is not without its critics. Ryanair has been criticised for only including female cabin crew members in their bikinis in what has been seen as an antiquated and sexist throwback.  A Spanish court ruled this month that the airline was to drop advertising for the calendar after last year’s ads were the subject of a formal complaint by a consumers’ group.

A non-scientific self-selecting poll of TheJournal.ie readers found that 45 per cent of readers wouldn’t buy the calendar but didn’t think it was problematic, while 32 per cent thought it was sexist or discriminatory. 22 per cent of people said they thought the calendar was a good idea.

Spokesperson for Ryanair Robin Kiely said the calendar had sold out in record time and thanked everyone who had bought it.

Poll: What do you think of the Ryanair calendar? >

Column: Michael O’Leary turned Santa because he had to >

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Author
Christine Bohan
View 34 comments
Close
34 Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.
    JournalTv
    News in 60 seconds