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St Stephens Day sales madness: Queues from 6am and 'handbags at dawn'

Mad Ted.

Updated 6.38pm

Pictured at The Brown Tho Sasko Lazarov / Photocall Ireland Sasko Lazarov / Photocall Ireland / Photocall Ireland

THIS WAS THE scene outside Brown Thomas on Dublin’s Grafton Street this morning before opening time at 9am.

A handful of people queued from 6am to be first to get their hands on loads of discounted goods as the retailer holds its annual post-Christmas sale.

That scene was repeated at shops up and down the busy shopping street, as well as at other retailers across the country as people look to land a bargain.

Retail Ireland said today that a surge in shopping between now and the New Year would be needed to ensure its prediction of the best Christmas for retail in five years comes through.

“With more people at work, disposable income rising and consumers more positive about the future, there was a more positive mood in the run into Christmas this year,” Retail Ireland director Thomas Burke said.

“It is still unclear if this translated into stronger sales. What is clear however is that the traditional post Christmas sales period will be crucial in determining the overall outcome.”

Our reporter Daragh Brophy took to the streets earlier today to talk to some bargain hunters. Read his account here.

Pictured at The Brown Tho
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  • Pictured at The Brown Tho

    Source: Sasko Lazarov/Photocall Ireland
  • Pictured at The Brown Tho

    Source: Sasko Lazarov/Photocall Ireland
  • Pictured at The Brown Tho

    Source: Sasko Lazarov/Photocall Ireland
  • Pictured at The Brown Tho

    Source: Sasko Lazarov/Photocall Ireland
  • Pictured at The Brown Tho

    Source: Sasko Lazarov/Photocall Ireland
  • Pictured at The Brown Tho

    Source: Sasko Lazarov/Photocall Ireland
  • Pictured at The Brown Tho

    Source: Sasko Lazarov/Photocall Ireland
  • Pictured at The Brown Tho

    Source: Sasko Lazarov/Photocall Ireland
  • Pictured at The Brown Tho

    Source: Sasko Lazarov/Photocall Ireland
  • Pictured at The Brown Tho

    Source: Sasko Lazarov/Photocall Ireland
  • Pictured at The Brown Tho

    Source: Sasko Lazarov/Photocall Ireland

Did you hit the sales today? What bargains were you on the hunt for? Did you get them? Let us know in the comments. 

Handbags at dawn: People were literally pulling bargains out of each other’s hands this morning

Read: The teachers’ strike day was the busiest pre-Christmas shopping day this year

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122 Comments
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    Mute Greg Ward
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    Feb 7th 2021, 8:06 AM

    I’m taking Met Eireann’s warnings with a hefty pinch of salt. Last time there was a yellow snow warning where I live, there wasn’t enough to make a snowball, let alone a snowman. I hope I’m wrong though, for the kids’ sake.

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    Mute Anthony Edward Healy
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    Feb 7th 2021, 8:16 AM

    @Greg Ward: ah sure last week it forecasted for today, put your Toboggin back in the shed

    108
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    Mute Eoin
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    Feb 7th 2021, 8:48 AM

    @Greg Ward: To be fair they were pretty accurate so. Yellow is the lowest grade of warning, and it did snow a little. They can’t tell the future…

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    Mute D
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    Feb 7th 2021, 9:04 AM

    @Greg Ward: I hope you’re not wrong, for the homeless peoples sake.

    33
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    Mute Rob Buggle
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    Feb 7th 2021, 9:08 AM

    @Greg Ward: my ol’ grandaddy used to tell us to avoid the yellow bits when makin snowballs

    17
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    Mute Greg Ward
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    Feb 7th 2021, 9:19 AM

    @Anthony Edward Healy: Hopefully we’ll get some snow. All the same, my peurile humour means that I smile every time I see ‘Yellow Snow Warning”.

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    Mute Michael Dikie Foran
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    Feb 7th 2021, 9:23 AM

    @Greg Ward: agree with you have the shorts at the ready

    8
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    Mute David Connell
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    Feb 7th 2021, 9:31 AM

    @Greg Ward: Maybe the councils will use a hefty pinch of salt…..on the roads I mean.

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    Mute Paul Furey
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    Feb 7th 2021, 11:00 AM

    @Greg Ward: poor you. No snow in your garden means met eireann were wrong. There was enough snow nearly everywhere else to make them 100% right.

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    Mute Noel Doherty
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    Feb 7th 2021, 11:05 AM

    @Greg Ward: you’ll be hoping you won’t need a hefty salting lorry

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    Mute Dixieblue
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    Feb 7th 2021, 12:54 PM

    @Paul Furey: not really though.

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    Mute Bitcoin Buddy
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    Feb 7th 2021, 1:24 PM

    @Greg Ward: moaners will always moan

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    Mute Handsome McWonderful
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    Feb 7th 2021, 9:15 AM

    The Beast is back! Last time I had the day off work and walked through the snow to the local pub. This time around I’m all set up to work from home and as for the pubs… sigh.

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    Mute Peter Cavey
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    Feb 7th 2021, 12:52 PM

    @Handsome McWonderful: just back from a walk and that wind would cut through kevlar. Freezing.

    46
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    Mute GinandJetfuel
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    Feb 7th 2021, 5:39 PM

    @Handsome McWonderful: The meteorological system that caused “The Beast” in 2018 also caused the February heatwave in 2019.

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    Mute Stu Cullum
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    Feb 7th 2021, 9:36 AM

    If it snows the he whole country will be in lockdown! Oh no, wait.

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    Mute Bernard Mc Grath
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    Feb 7th 2021, 10:22 AM

    Minus 2 hardly anything out of the ordinary this time of the year.

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    Mute Bitcoin Buddy
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    Feb 7th 2021, 1:24 PM

    @Bernard Mc Grath: who said it was out of the ordinary ?

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    Mute ⚡ Seánie ⚡
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    Feb 7th 2021, 10:05 AM

    All of us that have had to stay going out working can have a nice few snow days while you “WFH’s” can keep things ticking over.

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    Mute Valthebear
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    Feb 7th 2021, 10:36 AM

    Will the schools close?

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    Mute Mark Gaffney
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    Feb 7th 2021, 11:25 AM

    Temperature to drop as low as “-2” honestly not really a big deal.

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    Mute GinandJetfuel
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    Feb 7th 2021, 5:39 PM

    @Mark Gaffney: Its currently -20 in parts of the US

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    Mute Fran O'Keeffe
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    Feb 7th 2021, 12:03 PM

    Making a big deal over nothing

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    Mute Paul
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    Feb 7th 2021, 11:39 AM

    If our local German retail stores are stocking ski gear then it must be true

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    Mute Anthony Edward Healy
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    Feb 7th 2021, 2:58 PM

    @Paul: lol you can go skiing with your new Ankle Grinder and that tool kit you always wanted for Christmas ;)

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    Mute fergal sweeney
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    Feb 7th 2021, 12:00 PM

    Get a few ssssccchhhticks for the fire lads!

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    Mute Jonnie Marre
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    Feb 7th 2021, 9:52 AM

    No more snow days lads

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    Mute liam ward60
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    Feb 7th 2021, 11:02 AM

    Great windy mor in Dublin to stick the washing on the line

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    Mute Martin Lynch
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    Feb 7th 2021, 7:10 PM

    No sign of snow on met eireann app

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    Mute D.B
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    Feb 7th 2021, 4:50 PM

    such a soft nation….

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    Mute C_O'S
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    Feb 7th 2021, 5:33 PM

    The BEST for the WEST and
    The BEAST heading for the EAST.

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    Mute Peter Kelly
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    Feb 7th 2021, 5:45 PM

    Forget about Thursday, what about accurate forecast for mon, tues, wed?. Met office seem more confident with westerly airflow. Lost other wise.

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