IRISH MEDIA STARTUP Storyful has been bought by international giant News Corp for €18 million.
In a blog post today, founder Mark Little said the company will continue to operate as a stand-alone organisation from its Dublin headquarters.
In its own statement, News Corp said the acquisition was part of a wider digital transformation and video strategy.
“Building on Storyful’s skill in finding verified news amidst the noise of social media, News Corp will use its own global scale, robust digital presence and advertising expertise to enhance and expand Storyful’s video products and services for newsrooms, advertising agencies and brands,” it said.
According to News Corp, Storyful verified user-generated videos managed by Storyful generated 750 million views for its partners.
Rahul Chopra, Senior Vice President of Video for News Corp, will join the Storyful management team, taking on the additional role of Chief Revenue Officer.
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