THE NEW DAY, a newspaper first published in the UK two months ago, has announced that its final edition will hit the newsstands today.
The paper, published by the Trinity Mirror group, took a features-led approach and had a commitment to political neutrality.
It was first published on 29 February.
In a trading update yesterday, the group has said that while the paper had received a number of supportive reviews, circulation had been below expectation.
While disappointing, the launch and subsequent closure have provided new insights into enhancing our newspaper and a number of these opportunities will be considered over time.
While the group had been hoping the paper would shift around 200,000 units a day but sales had stalled at around 40,000, according to the BBC.
At the time of its launch, the paper’s editor Alison Phillips said that its target audience would be people who had stopped buying a newspaper.
Although The New Day had a social media presence, it did not have a website.
During the same period, Trinity Mirror has launched Dublin Live and Glasgow Live, two news sites focused on local news – platforms that the group said offered “attractive targeted proposition for advertisers”.
The closure of The New Day follows the final edition of The Independent being sold in the UK at the end of March, with the newspaper moving fully online.
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