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THIS NEW AD shows women working out – women of different sizes, women sweating, women boxing, women running, women dancing, women just doing their thing.
It’s a campaign developed by Sport England, and it’s going down a lycra-clad storm online after its debut today.
Sport England say on the official website that the #ThisGirlCan campaign is about getting women “back to sport”.
Fear of judgement is stopping many of us from taking part in exercise. But as thousands of women up and down the country are proving, it really doesn’t have to.
And no wonder, as instead of just one narrow view of what fitness looks like, it shows women of all abilities, ages and sizes working out, and loving it.
Because of that, people are really embracing the campaign:
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Yes! This is a good ad. It doesn’t glamorise physical activity like in Nike ads or whatever. Exercise is gross and sweaty and unflattering and that’s OK!
Ah say what you like lads. When me and my jiggly ass are running on the beach every day, what you think couldn’t be further from my mind. Because, now this may shock you, I’m doing it for me. And I happen to like me a lot more since I started exercising, wobbly bits and all! So there!
And here we go again with the “us v’s them, “slim v’s larger” bull again. Can we not just agree that it’s a great ad that shows slender people and overweight people and all shapes and sizes in between. Is to promote the fact that none of us no matter what our shape or size looks sexy or glamorous working out :) we sweat like pigs and most likely have a face full of melted make up to boot :)
I think that’s the point if the add though. It’s shown thin woman, large woman, tall, small, old, young! Woman off all kinds and makes the point I think that all you have to do to be a ‘real woman’ is to just be…..?
I used to work in a fast food restaurant where I would hear people commenting on overweight people, Oh look at her eating that etc etc. Yet I witnessed the same thing in the gym oh look at that fat this or that on the treadmill. It’s awful.. You’re damned if you do & damned if you don’t. So get your sweats on & do what’s good for you. Don’t listen to other people. :D
Great ad. :D
I’d argue Silver that the ad shows both extremely fit women and women who are the lower end of that fitness scale – and everything in between? They aren’t trying to make one more ‘real’ than the other?
A bit like watching a marathon and realising that all shapes and sizes take part and some that look like they couldn’t run a yard finish in fine style. I find that very encouraging.
Mother of god, that’ll be shown in every Marketing boardroom and class un the country. Nike and co could have cleaned up had they tried something like that.
Great ad and I hope it starts a new trend. Sport England have nailed it. Big brand sports names should take a leaf out of their book and realise that this is what it takes to stay fit and healthy.
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