Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

TK Maxx were forced to pull this ‘Je suis over it’ t-shirt after complaints

A customer claimed it was disrespectful to the Charlie Hebdo massacre.

RETAILER TK MAXX have said they will remove a tshirt containing a slogan about the Charlie Hebdo massacre after a shopper complained that it was offensive.

The Reason clothing tshirt says ‘Je suis over it’, a play on the slogan used to show solidarity with the 12 victims of the massacre at the French satirical magazine Charlie Hebdo by Islamic terrorists in January.

968

Tom Young spotted the tshirt in a Bristol branch of TK Maxx and told the Mirror that “it’s appalling that a global brand has allowed a tshirt like this to be produced and sold in store”.

Even if the message did not intend to cause upset in relation to the tragic event, I am adamant it should be taken down from stores immediately.

TK Maxx have withdrawn the tshirt from 280 stores as a result of the complaint and apologised to customers. Online retailer ASOS who also sold the tshirt have also removed it.

TK Maxx said in a statement:

As soon as we became aware of the offensive t-shirt message, we initiated the process to remove this item from our stores and are internally reviewing how we inadvertently purchased the item.
We would like to apologise to our customers for any concern this may have caused.

Reason, the clothing company responsible for the t-shirt, said they have decided to stop production of the t-shirt, but claim it was originally produced in May 2014, before the attacks, and said “no connection with the Charlie Hebdo attacks was intended or implied”.

Other designs on their website include a play on French phrases such as J’Adon’t care.

11372348_1025550850791530_744943602_n-500x500 (1) reasonclothing reasonclothing

This article was first published on DailyEdge.ie, written by Nicola Byrne.

de-14

This US clothing brand name has a completely different meaning in Ireland>

Show your love for Game of Thrones as Gaeilge in this amazing t-shirt>

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Close
29 Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.
    JournalTv
    News in 60 seconds