TV3 HAS RECLAIMED the rights to broadcast Coronation Street and Emmerdale from UTV Ireland.
From the beginning of December, TV3 will air the soap operas alongside UTV Ireland, before it gets the exclusive rights to the shows from Monday 5 December.
It was announced last week that regulatory approval had been given for UTV Ireland to be sold to Virgin Media, the company that already owns TV3.
The TV3 group will now consist of three channels – TV3, the current UTV Ireland and 3e.
A schedule change for TV3 will see The Seven O’Clock Show become The Six O’Clock Show, with Xposé moving to a later primetime slot.
TV3′s group director of programming, Bill Malone, said that they will use their current line-up to “maximise viewership and to cross-promote the quality Irish programming” in development at TV3.
A subsidiary of Liberty Global, UPC Ireland rebranded to Virgin Media Ireland last year, after purchasing TV3 for €80 million.
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