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AN TAOISEACH LEO Varadkar has said that the Strategic Communications Unit is distracting from the work of government.
Speaking to RTÉ’s Morning Ireland, Varadkar said that the government secretary-general was carrying out a review of the operations of the SCU, and that the prospect of it being abolished was one of the options being examined.
“That’s something that’s going to have to be examined,” he said.
“The unit was set up with a view to modernising and professionalising government communications and its had some success in that regard.
It was set up as a unit that was established to better explain the work of government and has become a distraction from the work of government so as part of a review that my sec-gen is doing… that is one of the options.
The unit has come under increased scrutiny in recent weeks as a result of the fallout from a government advertising campaign around the Ireland 2040 National Planning Framework.
Questions were raised last week about how advertorials in newspapers were presented during the €1.5 million rollout of the plan.
The SCU headed up a sweeping strategy to promote the plan across traditional and online media.
The Ireland edition of The Times reported that regional newspapers were directed by an ad agency to ensure the ads appeared as regular news items.
Following on from this, Varadkar ordered a review of the operations of the SCU.
“Could have been done better”
Speaking today, Varadkar said that there were issues with how the advertisements were put in place and that it “could have been done better”.
“I have issued some instructions,” Varadkar said.
I think there are things that could have been done better so I’ve issued very clear instructions as to how things should operate in the future when it comes to any paid for advertisement from government.
He said that elements of the campaign had been “too loose”.
“Some things were too loose and that’s why I’ve put in place those new rules so those things don’t happen again and also we’re carrying out a review led by the sec-gen,” Varadkar said.
He continued to defend the Ireland 2040 plan, blaming “opposition spin” for focusing not on the plan but the advertising and presentation around it.
Opposition parties and figures have been highly critical of the government approach to advertising the plan.
The Social Democrats last week made a formal complaint to the Advertising Standards Authority of Ireland (ASAI) about the about the Ireland 2040 ads.
The SCU exists in tandem with the current Government Information Service (GIS), which runs all day-to-day communications concerning the Department of the Taoiseach.
The unit will cost some €5 million to run this year.
The Greens will be struggling to survive after the madness they have put us through since they got into power.
@Red Line: Can’t you not focus on the subject being discussed instead of taking potshots?
Take your frustration out in the polling booths instead of ruining the comments thread. The destruction of nature threatens our very existence.
@Ollie O’Cleirigh: The Greens are fake environmentalists. For example they approve of mass immigration, no matter of the impact on Ireland’s carbon footprint.
@Ollie O’Cleirigh: public discourse is far more important than voting even though both are important. The greens have set back the green agenda in Ireland for decades with lazy and incompetent political leaders and party members. They constantly commentate on our emissions and come up with no strategy as to how to mitigate them. Not one word from them on nuclear power and investment in our grid which cannot even connect new wind farms as its totally ineffective and at its capacity already. Then when asked about public they talk about hydrogen trains when electric trains would transform the islands public transport. Bicycle lanes painted on the side of roads and south facing window boxes. They are done. Get them out. Impoverishing the poor further particularly rurally will not help.
@Allora: 100%. There a bunch of amateur politicians that got lucky in the last election.
Malcom why is your so called Green party destroying wildlife habitats ,biodiversity killing trees wasting millions of taxpayers money at Lough Funshinagh flood crisis causing the demolition and flooding of homes farmyards and villages in a National housing crisis !! By not allowing the lake return to its natural level!!! Is there a hidden agenda ?
Well said Malcolm. Green policies are becoming accepted in most governments and we need a brave voice.
Just how committed is the government to preserving what’s left of our biodiversity? It allows coursing clubs to capture thousands of our native hares, supposedly a protected species, for the purpose of setting dogs on them. If that can happen to an iconic species that conservationists have dubbed the “Flagship of Irish biodiversity”, then how serious can our leaders be about saving our wildlife heritage? The image of a hare having its bones crushed or being tossed into the air by a coursing dog could aptly represent the attitude of this government to the wild creatures that share the island with us.
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