6 ways retailers get you to spend more

If you know, you might be able to control yourself. (But probably not.)

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TODAY’S RETAILERS HAVE uncovered the science behind shopping…

Many large stores hire such retail researchers as Paco Underhill, author of ‘Why We Buy: The Science of Shopping’.

Underhill has tracked hundreds of thousands of shoppers to study how they shop. “There is nothing random about how a store is arranged and designed. It is carefully calculated to appeal to you in every possible way,” he says.

“The stores have a plan, so you should, too,” says Dave Ramsey, best-selling author of The Total Money Makeover and host of a syndicated financial talk show on the radio.

Main image: Lisa S via Shutterstock

6 ways retailers get you to spend more

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Display 'magic'
The right aisle trick
Sale items at the back
A messy sale area
The small stuff around the tills
Encouraging shopping with friends

This post originally appeared on Bankrate.com and is reproduced with permission from Business Insider.

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Paco Underhill

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