Journal Media Content and Advertising
At Journal Media we aim to deliver trustworthy, high-quality
journalism for everyone, without a paywall. Advertising is a key
part of the funding model that allows us to keep doing this.
We are committed to transparency to our readers. Where any
content has been directly supported by advertiser funding, it
will be clearly labelled in one of the following categories.
ADVERTISER CONTENT
LABEL: SPONSORED
What this means: Advertiser content is fully
funded by a sponsoring brand, and is produced in collaboration
with that brand. Content produced by Journal Media under this
label is commissioned and approved by our commercial department.
The sponsor has also approved the content before publication.
The content is considered an advertisement by the Advertising
Standards Authority of Ireland and is subject to regulation.
How it is labelled: This content is marked in
our newsfeed with a ‘Sponsored’ tag above the article title and
is accompanied by the brand name and logo. Within the article,
either the brand name and logo replace the author details (iOS
& Android apps) or a branded banner appears both above and
below the article text (website).
EDITORIAL PARTNERSHIP
LABEL: BROUGHT TO YOU BY
What this means: Editorial partnerships are
content projects which are funded by a brand, but produced
independently under the oversight of our editorial teams. This
allows us to cover areas that we believe are of interest to our
readers but couldn't be resourced routinely by our newsroom
without funding from a partner.
In these partnerships, the brand may select the overall theme
with which they wish to be associated, but the content is then
produced to meet our editorial standards, and the brand does not
approve it before publication. As well as overseeing the content
itself, senior Journal Media editors make the final decision on
which editorial partnerships we accept.
How it is labelled: Content that is part of an
editorial partnership is marked with the words ‘brought to you
by’, and the logo of the funding brand.
EDITORIAL SUPPORT
LABEL: SUPPORTED BY
What this means: This is independent editorial
content which already exists on our publications, regardless of
advertiser funding. A brand may wish to be associated with a
topic area which is already being covered by Journal Media. In
these cases, we sell them the advertising space around topical
content, and include the brand logo on this content for the
duration of the sales agreement.
The content is produced independently by Journal Media, without
any input from the advertising brand in either planning or
production.
How it is labelled: Where ad space has been sold
around a specific topic area, topical content will be marked
with the words ‘supported by’, and the logo of the advertising
brand.
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