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This body positive underwear ad features regular men in all their glory

More of this please.

US BRAND Aerie has long been praised for using diverse models in its ads for women’s underwear, as well as ditching the Photoshop.

Now they’re finally turning their attention to the guys – and the newest ad for men’s jocks features regular lads in all their glory.

In the ad, four lads with four different body types (one of whom you may recognise from this hilarious boudoir photoshoot) act coy for the cameras in their tighty-whities.

One of the models, fashion blogger Kelven Davis, told Buzzfeed that this is one of the first ad campaigns to address body diversity and men.

aerieman YouTube YouTube

aerieman2 YouTube YouTube

Brands are just now starting to see the need for diversity. So many people have spoken up about the issue, and it’s finally starting to make brands question their advertising.

The lads look great. More of this for everyone, please!

American Eagle Outfitters / YouTube

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More: A Definitive List of the 10 Sexiest Irish Men’s Names>

Written by Valerie Loftus and posted on DailyEdge.ie

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38 Comments
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    Mute Audrey Byrne
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    Nov 8th 2021, 12:36 AM

    Seriously.. the cyber attack happened in May.. Ireland is a “Knowledge Economy “.. it should have been sorted by now

    196
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    Mute Marie Louise
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    Nov 8th 2021, 9:32 AM

    @Audrey Byrne: just an excuse fo civil servents to do less work

    54
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    Mute Michael Dikie Foran
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    Nov 8th 2021, 6:05 AM

    What do they mean additional resources just send the people who work there back to the office and do their jobs

    136
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    Mute SmallbutMighty
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    Nov 8th 2021, 7:29 AM

    @Michael Dikie Foran: births deaths and marriages worked from the office throughout the pandemic. They weren’t allowed work from home.

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    Mute In the paper
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    Nov 8th 2021, 7:42 AM

    @SmallbutMighty: Really…do you work there …recently when I tried to access the service I was told only a skeleton staff at the moment…appointments are being given out but could take up to 8 weeks

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    Mute
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    Nov 8th 2021, 7:49 AM

    @In the paper: skeleton staff doesn’t mean some are working from home. There could be several out sick or at home with kids out sick from school.

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    Mute Danger
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    Nov 8th 2021, 9:19 AM

    @SmallbutMighty: no they didn’t

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    Mute The Guru
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    Nov 8th 2021, 5:25 AM

    I know this is a radical idea but maybe, just maybe we could move this process online and eliminate the need for in person appointments and paper forms?

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    Mute SmallbutMighty
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    Nov 8th 2021, 7:38 AM

    @The Guru: its registering the birth of someone. Like that’s Perry official. I think it really need to be done in person no. I can see electronic registering of births becoming wide open to fraud.

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    Mute SmallbutMighty
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    Nov 8th 2021, 7:40 AM

    @SmallbutMighty: pretty

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    Mute The Guru
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    Nov 8th 2021, 11:27 AM

    @SmallbutMighty: well they seem to manage it many other countries. It could easily be verified via the hospital.

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    Mute In the paper
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    Nov 8th 2021, 7:36 AM

    Recently I had to use some Government agencies..ring to talk to someone you get a machine…no-one rings back…email..you get ..no-one in the office ..all this due to covid…yet they can go out to ..pubs ..restaurants…nightclubs…HSE..Civil service members never want to work…now they have another friend …Covid

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    Mute Brian Dunne
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    Nov 8th 2021, 7:25 AM

    We had a baby girl 2 weeks ago and had her registered and birth cert and all within a week.

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    Mute Justin Gillespie
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    Nov 8th 2021, 8:06 AM

    @Brian Dunne: Don’t be coming on here with good news like that Brian. You don’t seem to get the point of the comments section at all at all.

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    Mute Brian Dunne
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    Nov 8th 2021, 8:32 AM

    @Justin Gillespie: lost the run of myself there Justin. Apologies to all involved.

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    Mute Disco Inferno
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    Nov 8th 2021, 12:24 AM

    State instruments are stretched, not trying to be uncaring, but where you take the resources from to improve this?

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    Mute Daniel Muldoon
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    Nov 8th 2021, 9:29 AM

    All registrations should be delayed until a DNA test is completed to confirm that the man who is signing it knows if he is the actual father of the child. There are too many cases today of men who are raising other men’s children thinking that they are their own.

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    Mute Hans Stofberg
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    Nov 8th 2021, 9:31 AM

    Yes its gaotic but a nightmare no . If registering babies is our biggest problem than I sign the contract straight away.

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    Mute Patrick Mahood
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    Nov 8th 2021, 5:12 PM

    It took me 11 weeks to get a copy of my birth certificate so I could apply for social housing, trying ringing the phone number advertised to be redirected to an automated service saying that they were unable to take phone calls and to send email, I sent 5 emails in total.

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    Mute Hans Stofberg
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    Nov 8th 2021, 9:31 AM

    Yes its gaotic but a nightmare no . If registering babies is our biggest problem than I sign the contract straight away.

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