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Pricing survey finds weekly alcohol limit can be reached for under €8

Alcohol Action Ireland has called on the government to introduce minimum unit pricing.

IRISH PEOPLE CAN reach their weekly limit for low-risk alcohol consumption for less than €8, according to a new price survey of the nation’s off-licences.

Research by Alcohol Action Ireland has found that Irish women can spend as little as €4.95 to reach their weekly limit for low-risk alcohol consumption, with the figure rising to €7.65 for men. 

The recommended low-risk limits for alcohol consumption in men is 17 standard drinks spread out over the course of a week, while the limit for women is 11 standard drinks.

A standard drink is a measure of alcohol and in Ireland, one standard drink contains 10 grams of pure alcohol.

According to the charity’s survey, cider is the cheapest product by standard drink, followed by beer, wine, gin, vodka and whiskey.

It found that Irish consumer can spend (on average) as little as 44c for a standard drink of cider and 52c for a standard drink of beer.

The average cost of a standard drink of wine in the survey was 59c, while a standard drink of gin was 69c. Standard drinks in vodka and whiskey products examined in the survey were, on average, 62c each.

The study was carried out in off licences over two weeks in July, in locations in Dublin, Sligo and Navan in a range of convenience stores, neighbourhood shops and supermarkets including Aldi, Centra, Dunnes, Lidl, Londis, Spar, Supervalu and Tesco.

In Dublin, a two litre bottle of cider with an alcohol content of 5.3% was found for as cheap as €3.79, while the cheapest lager – with a content of 4% – was €8.79 for 12 cans.

A 700ml bottle of whiskey with an alcohol content of 40% was available for €11, while an 11.5% bottle of wine was available for €3.99.

 Prices for the cheapest products were similar in Navan and Sligo. 12 cans of 4% lager were priced at €8.99 in Navan, while €8 was the price for eight cans of lager at the same percentage in Sligo.

Two litre bottles of 5.3% cider were priced at €3.79 in both Navan and Sligo, while wine at 11% and 11.5% was available in both towns respectively for €3.99.

Meanwhile, 700ml bottles of 37.5% vodka for €12.99 were the cheapest price for spirits in the shops surveyed in both towns.

The chair of Alcohol Health Alliance Ireland, Professor Frank Murray, said the findings demonstrated the need for the new government to introduce minimum pricing of alcohol products.

“Vital decisions, currently being put off or stalled by vested interests, will have to be made by this government,” he said.

“Minimum unit pricing of alcohol products, which offers significant gains for public health, must be implemented urgently; spurious economic rationale proposed by the alcohol lobby cannot be allowed to trump the health of a nation.” 

The measure would provide a price beneath which alcohol cannot legally be sold, and would be based on the amount of alcohol in a product.

It is contained in a section of the Public Health (Alcohol) Act 2018 that has yet to be commenced by the government.

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    Mute David Peate
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    Aug 20th 2020, 6:21 AM

    some of us actually don’t wake up in gutters after drinking, nor do we drink excessively. why should the majority be punished because a small amount of people can’t control their alcohol intake….????

    1088
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    Mute Barry
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    Aug 20th 2020, 6:32 AM

    @David Peate: why should none drinkers be punished by having to pay the health care costs of those that drink?

    The harm drink does is well documented, even to those that “think” they don’t have a drink problem.

    Outside of the health costs the society costs are even greater, anti social behaviour, broken family’s and road safety issues.

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    Mute Thomas Sheridan
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    Aug 20th 2020, 6:54 AM

    @Barry: fully agree. Now, let’s also extend that reasoning to smokers and obesity

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    Mute Darren
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    Aug 20th 2020, 7:55 AM

    @Thomas Sheridan: let’s also extend it to people who don’t have children who contribute tax towards our education expenditure! See where this leads us?

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    Mute King B
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    Aug 20th 2020, 8:08 AM

    @Thomas Sheridan: why and how are you being punished for people being fat and/or smokers?

    20
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    Mute Anne Marie Devlin
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    Aug 20th 2020, 8:35 AM

    @Darren: and all the people who do sports who end up in our a&es every weekend

    141
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    Mute Anne Marie Devlin
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    Aug 20th 2020, 8:36 AM

    @Anne Marie Devlin: and the elderly. They cost us a fortune

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    Mute Angela O'regan
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    Aug 20th 2020, 8:54 AM

    @Anne Marie Devlin:

    1
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    Mute FastBuck
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    Aug 20th 2020, 9:26 AM

    @David Peate: we’re all in the gutter, but some of us are looking at the stars.

    35
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    Mute Alan Watts
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    Aug 20th 2020, 9:40 AM

    @Darren: great post, spot on

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    Mute Paul Mcnevin
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    Aug 20th 2020, 11:54 AM

    @King B: Sugar tax for a start.

    9
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    Mute King B
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    Aug 20th 2020, 12:24 PM

    @Paul Mcnevin: 15cent onto the price of a bottle of coke , some punishment.

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    Mute Dave O'Keeffe
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    Aug 20th 2020, 12:25 PM

    @David Peate: it doesn’t actually increase the price for those buying one or two drinks. All it cuts down on is the multi buy offers. People need to do more research

    2
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    Mute Trevor croft
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    Aug 20th 2020, 2:00 PM

    @FastBuck: looking down on people from the gutter, I used to perfect meslf, what a lonely place to be!!

    1
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    Mute polly nicoll
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    Aug 20th 2020, 2:56 PM

    @Anne Marie Devlin: they worked and paid taxes to fund their health care in their old age, majority now pay for their own health care, that’s a hidden fact of Ireland today.

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    Mute John Lyons
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    Aug 21st 2020, 1:44 AM

    @Barry: drinkers pay huge vat and excise charges that non drinkers don’t have to pay which more than offset health costs. Also they die younger so don’t need geriatric care!

    5
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    Mute Euge80
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    Aug 20th 2020, 6:27 AM

    It’s cheaper in other countries like France, Spain, Portugal, Greece, etc.

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    Mute Mickety Dee
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    Aug 20th 2020, 7:30 AM

    @Euge80: Exactly. There is no evidence at all that minimum pricing will have a positive effect. Blocking drink advertising and sponsorship would have a much bigger effect

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    Mute King B
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    Aug 20th 2020, 8:10 AM

    @Mickety Dee: if you ban alcohol sponsorship you’re left with paddy power style sponsors amd tiny prize money.

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    Mute Fred the Muss...
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    Aug 20th 2020, 8:30 AM

    @King B: No, cigarettes sponsors were taken away from Formula 1 and it’s still going well. You have a temporary void and it gets filled by someone else and quickly.

    34
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    Mute Peter Hanley
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    Aug 20th 2020, 9:37 AM

    @Mickety Dee: minimum pricing will have a positive effect for the “premium” brands

    20
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    Mute King B
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    Aug 20th 2020, 12:36 PM

    @Fred the Muss…: F1 is still going well , you obviously don’t know a whole lot about the sport. Remember the f1 Jordan team? They were sponsored by Benson and hedges for most of the 90s , when tobacco advertising was banned teams like Jordan couldn’t afford the premium drivers anymore. They went to the wall. Now the traditional teams , Ferrari, McLaren they will always have huge money but for the mid-tier teams money has to come from elsewhere.
    Maldonado a few years ago was brought in by lotus because he was backed with oil money from Venezuela.
    Sergio Perez of force India had Mexican “business” men back him so essentially they were paying to race.

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    Mute King B
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    Aug 20th 2020, 12:37 PM

    @King B: It’s meant to be the most elite racing championship in the world , yet you have ordinary drivers paying to be there. That doesn’t help f1′s public perception, which affects sponsorship money because it’s affected the viewership. It’s a vicious circle and I feel banning alcohol sponsorship would bring around a big change in the sports we love.
    Advertising doesn’t make you start drinking or smoking, what it does is affect your choice of brand when you choose to so I really don’t see an issue with it.

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    Mute Craic_a_tower
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    Aug 20th 2020, 7:56 AM

    We have the 2nd most expensive alcohol prices in the EU

    265
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    Mute Mickomacko
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    Aug 21st 2020, 12:20 AM

    @Craic_a_tower: no we have the most greediest politicians

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    Mute Kavsie
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    Aug 20th 2020, 6:34 AM

    whoever did this survey was well over his limit!!

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    Mute Nowa Huta
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    Aug 20th 2020, 7:27 AM

    Punish the many for the actions of the few

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    Mute Paul Mc
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    Aug 20th 2020, 6:34 AM

    I might just take up smoking weed and pay drug dealers money instead of paying tax to our government,the country is being run by dopes.

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    Mute Mark Dowling
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    Aug 20th 2020, 6:55 AM

    @Paul Mc: well maybe the government should now look at controlling the use of drugs. It would be safer than alcohol and there would be a lot of revenue to be made, it would become a controlled substance therefore eliminating the crime aspect and drug dealing.
    It would be a win win situation

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    Mute Lisa Quinn
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    Aug 20th 2020, 7:45 AM

    @Paul Mc: I hear meth is great.

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    Mute Aaron Jones
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    Aug 20th 2020, 7:48 AM

    @Lisa Quinn: who told you that?

    15
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    Mute Alan Biddulph
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    Aug 20th 2020, 8:01 AM

    @Lisa Quinn: Meth is great, I get so much done when I don’t sleep for ten days.

    21
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    Mute Aaron Jones
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    Aug 20th 2020, 8:27 AM

    @Alan Biddulph: yeah it’s some buzz it’s like a silver bullet to the head

    3
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    Mute Aaron Jones
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    Aug 20th 2020, 8:30 AM

    @Alan Biddulph: there a guy that comments on here Maurice O Neil pure trump supporter,hit him up he’ll sort ya out

    6
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    Mute Lisa Quinn
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    Aug 20th 2020, 8:34 AM

    @Alan Biddulph: lololol!

    4
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    Mute Matthew Delaney
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    Aug 20th 2020, 10:16 AM

    @Mark Dowling: that is far too sensible an idea for these lot to consider.

    5
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    Mute Lisa Quinn
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    Aug 20th 2020, 12:42 PM

    @Aaron Jones: my pimp

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    Mute Trevor Devlin
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    Aug 20th 2020, 8:33 AM

    Name and shame these shops selling alcohol that cheap. I have my credit card ready

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    Mute Cian - Wash your
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    Aug 20th 2020, 8:55 AM

    @Trevor Devlin: Bottle of white wine is €4 in Aldi.

    20
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    Mute BriP75
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    Aug 20th 2020, 11:37 AM

    @Cian – Wash your: 3.99 if you pay by card

    11
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    Mute FartyTowels
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    Aug 20th 2020, 7:13 AM

    I roam around Supermarkets sampling their hand sanitiser, sometimes I bring a dash of orange

    121
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    Mute Gerard Heery
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    Aug 21st 2020, 8:22 AM

    @FartyTowels: I have to bring my hands to a AA meeting next week

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    Mute Anto Harris
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    Aug 20th 2020, 7:48 AM

    AAI bleating on again about minimum pricing. I wish they’d just go away and let people enjoy a drink in peace!!

    192
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    Mute Derek Goulding
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    Aug 20th 2020, 9:13 AM

    Alcohol Action Ireland are a miniscule lobby group that are funded by the government to agree with government policy.

    98
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    Mute Heisen berg1
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    Aug 20th 2020, 8:22 AM

    Minimum prices just means that the 2 liter bottle of cider for €3.79 just goes up in price, who would won’t to drink cider at that price, it won’t stop people who depend on alcohol form drinking, it just hits them harder in the pocket.

    72
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    Mute Matthew Delaney
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    Aug 20th 2020, 10:19 AM

    @Heisen berg1:and could lead to some turning to petty theft in order to fund their drink addiction. Excellent!

    40
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    Mute Gerard Heery
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    Aug 20th 2020, 9:00 AM

    This crowd at it again looking for another excuse to tax an already over tax product the majority of people do not low grade alcohol to any excess anyway

    76
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    Mute Tom
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    Aug 20th 2020, 8:38 AM

    You can’t do this. Oh don’t do that. You’re not competent enough as an adult to make your own decisions.
    We’ll only give ya drink from this time to that time.
    Another disgusting example of mammying by the state. The list of examples goes on

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    Mute Dave Thomas
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    Aug 20th 2020, 7:04 AM

    Oh No. Not low risk alcohol consumption (

    50
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    Mute Don Beyoutee
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    Aug 20th 2020, 8:10 AM

    Only rich people should be allowed to get drunk.

    88
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    Mute Frank Discussion
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    Aug 20th 2020, 10:01 AM

    In times like this some people quote Shakespeare, WB Yeats or Séamus Heaney. I would like to quote Junior Soprano. “Go $h1t in your hat” we have enough to be worrying about buzz off the busy bodies we will police ourselves.

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    Mute Julian Friesel
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    Aug 20th 2020, 10:28 AM

    If you’re willing to drink Devil’s Bite then increasing the price won’t save you either. Taxing alcohol doesn’t have any effect on consumption. Neither does limiting sales hours for alcohol. None of these measures work.

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    Mute HectorPickaxe
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    Aug 20th 2020, 6:18 PM

    @Julian Friesel: Nothing wrong with Devils bit. https://www.irishpost.com/outandabout/14-best-irish-ciders-154907

    4
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    Mute Philip Lynch
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    Aug 20th 2020, 9:03 AM

    Oh give me a break. More nanny state and interfering idiots. I understand alcohol is a problem however just because drugs are expensive it doesn’t stop people using them. Or gamblers or other addicts losing their homes for them.

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    Mute Niall Fynite
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    Aug 20th 2020, 10:06 AM

    Yeah that’s it. Tax the poor. Watch now as we will see an uptick in petty crime associated with alcoholics going to greater lengths to fund their addiction.

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    Mute Sarah-J. Mc Hugh
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    Aug 20th 2020, 9:29 AM

    While I agree we shouldn’t need Mammying, maybe removing some of the low hanging fruit helps those who can’t help themselves. Some people will spend regardless but maybe not all. That said, I imagine the knock on inflation in lower-mid priced alcohol already above minimum, will be worth watching. Any studies on that? E.g. If the 4 euro bottle becomes say 7 euro, well the bottle that is currently 7 will want to differentiate itself so will become maybe 9, and so on up in the teens at least I would think. Suppliers/producers/supermarkets will increase prices already above the minimum level to show those wines are superior to the now 7 euro plonk. It will impact everyone buying reasonable amounts at a reasonable price. Realistically though does it just makes trips up North more attractive…

    25
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    Mute Aaron Jones
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    Aug 20th 2020, 10:28 AM

    @Sarah-J. Mc Hugh: that’s what i do every Xmas go into in the north as I live 20min drive away from it ,last Xmas 60 cans of Heineken cost me €52 plus there 5% where out here there 4.3%

    17
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    Mute satguy
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    Aug 20th 2020, 11:11 AM

    The bar in Dáil Éireann sells drink for half price as well …

    25
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    Mute Gary Kearney
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    Aug 20th 2020, 12:15 PM

    @satguy: No it does not

    2
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    Mute polly nicoll
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    Aug 20th 2020, 3:02 PM

    @Gary Kearney: it’s sold cheaper, they get it discounted TAX PAYER PAYS the shortfall.

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    Mute PeterC
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    Aug 20th 2020, 9:45 AM

    We must be due a budget soon so…

    22
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    Mute Lisa Quinn
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    Aug 20th 2020, 7:43 AM

    Yea if they’re drinking pure p!ss.f right off it’s all we have left.drinking our bottle of p!ss at home( with no more than 6 people from 3 households)

    56
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    Mute Gary Kearney
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    Aug 20th 2020, 12:24 PM

    If they think for a minute this will stop problem drinking they need the head examined.The first thing a person with a problem buys is their drink. So everything else will suffer, food rent etc
    These are proven facts and why will they change now.

    19
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    Mute MickN
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    Aug 20th 2020, 12:52 PM

    Its a fraction of the price in most EU countries, yet its made out to be a huge problem here? Bull…..

    13
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    Mute Ian Breathnach
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    Aug 20th 2020, 12:50 PM

    Defend Alcohol Action Ireland. Nannystate tw@ts

    11
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    Mute Ben
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    Aug 20th 2020, 8:00 AM

    3 litres of hand sanitizer?? Is It after getting mad cheap after the shortage??

    8
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    Mute BriP75
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    Aug 20th 2020, 2:19 PM

    @Ben: it needs a bit of black current

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    Mute Siobhan Rosemary
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    Aug 20th 2020, 5:44 PM

    Maybe they should invest in services to help people who have alcohol problems, rather than raising the price! It wont stop people drinking they will just have less to spend on food

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    Mute Mickomacko
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    Aug 21st 2020, 12:21 AM

    @Siobhan Rosemary: or just raise the age to 21, it might help some

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    Mute Patrick FitzGerald
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    Aug 20th 2020, 2:28 PM

    Wait until home brewing takes off among young people in response to this. You can make a beautiful IPA, cider, stout or even liqueur for ingredients costing as little as €15 for a 40 pint / 20 litre yield – and those ingredients are impossible to regulate or price inflate to stop home brewing, since they’re used every day in ordinary cooking, baking etc. Once that genie is out of the bottle, they’ll *never* be able put it back.

    AAI and other authoritarian groups, as well as the VFI and anti-competitive lobby groups, are massively playing with fire by pushing for this.

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    Mute Reuben Gray
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    Aug 20th 2020, 4:13 PM

    @Patrick FitzGerald: Homebrewers are not the target here. Alcoholics don’t have the time or patience to wait for their alcohol. A homebrewed beer takes a minimum of 4 or 5 days to be drinkable but it will be fairly rubbish if not left for a few weeks.

    Of course it is categorically proven time and again that those who are the most dependent on alcohol are the least sensitive to price increases.

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    Mute Patrick FitzGerald
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    Aug 21st 2020, 4:59 AM

    @Reuben Gray: Young people who like to pre-drink in house parties at the weekend before heading out are the target, as the government repeatedly pointed out when they were first contemplating the law – and those people absolutely *will* be willing to engage in home brewing if this law comes in. Hell, it’s the main reason I learned how to home brew myself.

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    Mute Billy Walsh
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    Aug 20th 2020, 12:35 PM

    #Nannystate

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    Mute Chimo Spinola
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    Aug 20th 2020, 3:24 PM

    Whoever thinks minimum pricing will help this issue is deluded.. think about it. If someone has to pay a little more, are they really going to not drink.. will an alcoholic say oh i have to pay an extra 5 euro, o think ill leave it.. will the parties where people pay hundreds for drinks, drink less be ause they may have to pay an extra 20?
    Education is what is needed on the effects and harm of alcohol.. this is why itsnso much cheaper in the likes of Spain etc with fewer issues.. people aren’t short an extra few euro to keep doing what they are doing.. the only way this would ever work is to make the prices 10x higher and then it’ll just fuel a black market.
    I’m so surprised our government or drink aware can’t see that.. Education in schools is whatnis needed

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    Mute Shaun Gallagher
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    Aug 20th 2020, 7:20 AM

    Great news

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    Mute Ed
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    Aug 20th 2020, 11:34 AM

    We can reach our sugar levels for even less so where’s the hullabaloo.

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    Mute Paul Jobs
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    Aug 20th 2020, 9:21 PM

    Minimum unit pricing only suits the big companies. For instance a 4 pack of beer with just 4% alcohol will cost almost €8. A naggin of vodka ie 6 shots for Smirnoff, Huzzar or Absolut will cost €5.25

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    Mute Lee Lindsay
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    Aug 21st 2020, 8:35 AM

    I can’t be the only one who reads the headline and thinks, “Good”

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    Mute Ian Flynn
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    Aug 20th 2020, 10:29 PM

    More government control under the guize of health and safety.

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    Mute Mickomacko
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    Aug 21st 2020, 12:18 AM

    Great, bonus if it tastes nice also ,prices are crazy high for everything in this country as it is

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    Mute Mickomacko
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    Aug 21st 2020, 12:19 AM

    Great, bonus if it tastes nice also ,prices are crazy high for everything in this country as it is, and you can go to Spain or Portugal or uk and get fed and watered for a smidgine of the cost here

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    Mute Paul Howard
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    Aug 20th 2020, 7:43 PM

    Whoever done this survey is obviously a member of the Green Party , sticking their policies down everybody’s throat.

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    Mute Jonathan
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    Sep 23rd 2020, 8:45 PM

    It’s our life and our money. What a joke. How many gluten free beers will you get for €8 !!!!!

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