AMAZON HAS BECOME the latest company to enter the music streaming market by launching its own service in the US today.
The service, called Prime Music, will come as part of its subscription service Amazon Prime, instead of being launched as a standalone product.
The new service offers more than a million songs available at launcha limited collection of music compared to rival services like Spotify
Similar to Beats Music, the music streaming service from Beats Electronics which was bought by Apple for $3 billion, Amazon Prime music will focus on curated playlists created by its editorial team, mostly focusing on moods and settings.
Most of the playlists featured contain top songs guide to artists such as the Foo Fighter, Red Hot Chilli Peppers, and Panic at the Disco.
It’s believed that Amazon is restricting its catalogue of music to songs and services that are six months old and older and will not include songs and artists from Universal Music Group, the world’s largest music company whose catalogue includes artists like Kanye West and Katy Perry.
Amazon Prime includes free shipping, streaming TV and films and a lending library of ebooks. Its annual subscription fee was recently raised from $79 to $99 and the addition of a music service softens the blow for those who objected to the price rise.
Amazon is also planning on releasing Prime Music apps, with support for Kindle Fire, iOS, Android, PC and Mac currently in the works and users will be able to download songs for offline listening.
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