AMAZON IS BREAKING into physical retail in a new way.
The online retail giant revealed a concept for a physical store in a video published Monday.
The store, called Amazon Go, doesn’t work like a typical supermarket — instead, it’s designed so that shoppers will use an app, also called Amazon Go, to automatically add the products they plan to buy to a digital shopping cart; they can then walk out of the building without waiting in a checkout line.
The idea is that Amazon’s machine-learning technology can automatically identify when a product is added to your cart, so you don’t have to do it yourself. When you leave the store, Amazon automatically charges your Amazon account.
The stores will sell ready-made food, staples like bread and milk, and other grocery products. Amazon says its stores are about 1,800 square feet, so they are relatively small compared with big supermarkets.
Amazon internal plans show it could build 2,000 grocery stores across the US in the next decade.
The first Amazon Go store is scheduled to open to the public in Seattle early next year.
Here’s what it’s like to shop in one:
The first store will open in early 2017 in downtown Seattle.
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