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Edgar_Pereira

Americans are acquiring a taste for Jameson - but it's not so bright at home

Sales are up nearly 10% in America, but are struggling at home.

SALES OF JAMESON in the United States have increased by almost 10% in the last year, according to distiller Pernod Ricard.

The USA is the biggest market for the whiskey. Overall, 2013/2014 seems to have been a strong year for the brand, with 4.7 million cases shifted worldwide.

Jameson is gaining ground in other major markets, including South Africa, where volumes are up by 8%, and Russia, where there has been 4% growth.

However, Jameson executives are becoming increasingly concerned about the sales of spirits in Ireland, and used its financial year results to hit out against what it says is an increasingly challenging environment.

Irish Distillers, which runs Jameson for Pernod Ricard, said that sales have grown to their current level of nearly 5 million from 477,000 in 1988 when the spirit joined the Pernod Ricard stable.

Looking to the future, chief executive Anna Malmhake said: “In stark contrast to this growth and optimism for our export markets, the outlook for our industry here in Ireland is extremely concerning.”

The penal excise increases on alcohol accumulated in the last two budgets endanger the export success of indigenous products such as Irish whiskey as well as the 92,000 jobs being supported by the drinks industry in every county throughout Ireland.

The spirits market declined by 11.5% in the six months to the end of June.

Read: High spirits – Jameson sales up 13%>

Read: Kim Jong-Un may be sipping some Irish whiskey right now>

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41 Comments
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    Mute sparky
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    Mar 18th 2016, 9:04 PM

    Why is he seeking legal advice..he got elected..move on, there are more pressing issues that he should be concerned about.

    90
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    Mute Charlie Melia
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    Apr 24th 2016, 8:25 AM

    Pure rubbish story…. Happens regularly on Youtube….. This shows Heydon is a publicity hoor thats all

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    Mute Paul Mc
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    Mar 18th 2016, 8:58 PM

    A video made by gombeens for gombeens, it won’t be missed.

    70
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    Mute Chris Jordan
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    Mar 18th 2016, 8:43 PM

    “TD’s blatant copyright infringement forces removal of YouTube video.” That would be the headline had this been a Sinn Fein candidate. Hugh, you really are so wonderfully predictable..

    68
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    Mute Jarrett moon
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    Mar 18th 2016, 9:03 PM

    What a wonderful victim you are #rosaforceisstronnginthisreturd..

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    Mute Omar Batistuta
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    Mar 18th 2016, 8:44 PM

    Arrogant mullah pig thinking copyright laws don’t apply to him

    55
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    Mute Watchful Axe
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    Mar 19th 2016, 1:33 AM

    The hubris, they think they’re in FF.

    7
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    Mute Matthew Lightfoot
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    Mar 18th 2016, 8:47 PM

    It was terrible anyway.

    54
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    Mute Luke Sarpish
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    Mar 18th 2016, 8:48 PM

    It was a complete rip off. Nothing slick about it either.

    52
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    Mute Ted Murray
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    Mar 18th 2016, 9:02 PM

    I think the slick was from the oil leaking out of the sump.

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    Mute jenni
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    Mar 18th 2016, 8:40 PM

    It should be blocked everywhere!..but its like the old kit kat ad..you cant sing, you cant dance, you cant act…you’re hired.

    48
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    Mute jane
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    Mar 18th 2016, 8:57 PM

    Is there such thing as a wildly popular election video?

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    Mute Ted Murray
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    Mar 18th 2016, 9:16 PM

    Only in North Korea.

    62
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    Mute Richard Doherty
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    Mar 18th 2016, 8:49 PM

    Fine gael get their policies from the past maby the need to look to the future

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    Mute NO 2 FF/FG/LAB
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    Mar 18th 2016, 8:49 PM

    Good, the video does a diservice to the movie

    37
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    Mute Michael Kavanagh
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    Mar 18th 2016, 10:57 PM

    Lighten up folks …….. the gaiety of the nation was mildly enhanced for a little while …….. where’s the harm.in that !?! Shure ain’t the Healy Raes ripping off at least two councillor characters from ‘Hall’s Pictorial Weekly’ and providing the closest thing to a Darby O’Gilll remake as we’ll ever see !?!

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    Mute Gavin Lawler
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    Mar 18th 2016, 9:22 PM

    Embarrassed it cost €345 and for the people of south Kildare to be represented by this idiocy

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    Mute Kerry Blake
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    Mar 18th 2016, 8:45 PM

    Does anyone care? Show’s his value elected thanks to copying a film from the 80′s?

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    Mute Meelick Change
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    Mar 18th 2016, 9:26 PM

    Absolutely shocking Bullshit!!!!

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    Mute James Kelly
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    Mar 19th 2016, 12:16 AM

    So many keyboard warriors criticising a quirky fun video. What have they done for Kildare?

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    Mute Ted Logan
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    Mar 18th 2016, 9:37 PM

    I called it back when the video first came out. I’m surprised it took this long for Universal to get it pulled.

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    Mute Brian Capture
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    Mar 18th 2016, 9:41 PM

    Someone from Universal should hold him down and take a dump in his mouth. He’d soon change his attitude to copyright then.

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    Mute John Power
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    Mar 18th 2016, 9:11 PM

    A miĺlion or so refugees or 70 odd million turks and europe chooses 70 million turks with visa free travel

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    Mute paul compton
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    Mar 19th 2016, 6:58 AM

    It’s a bit of fun, I enjoyed it. A lot of people seem very concerned with copyright all of a sudden, I assume all of you above have never downloaded music or bought a dodgy dvd.

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    Mute Jho Harris
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    Mar 19th 2016, 8:12 AM

    Perhaps some people have downloaded or bought dodgy stuff but not as a means to get them a € 92,000 + a year job. It was awful and unlawful. Thankfully it has been taken down so the tourism industry can breath a sigh of relief.

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    Mute Jessica Fuller
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    Mar 19th 2016, 6:37 AM

    It didn’t cost €345 to make…he didn’t do his sums… He forgot to include prep time, personnel time, equipment, prop hire, insurance, rights – music, location, props, video platform costs, post production etc etc etc as well as the €60k pr… Tut tut …

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    Mute Charlie Melia
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    Apr 24th 2016, 8:35 AM

    As we’ve found out. Fine Gael arent very good with sums…. Anything over national school mathematics is beyond even their brightest seemingly… Michael Noonan

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    Mute whitecross
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    Mar 20th 2016, 5:16 PM

    The video was as bad as Hayden is ,A two face party hack that topped the pole in Kildare South by doing nothing ,saying nothing and keeping the seat safe .The well off and of course the farmers came out to vote for their own while 45% of the electorate never voted ,Irish people get what the deserve , when the poorer and working class whinge and moan but would not bother their arse to vote ,

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