Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

Arnotts is marketing a vacuum cleaner as a Christmas gift 'for her'

At least it’s a fancy one?

CHRISTMAS SHOPPING season is here, and you may be wondering what to get for the women in your life. Arnotts in Dublin has a suggestion:

Yep, that’s a €499.99 Dyson cordless vacuum cleaner, marketed as ‘The Gift For Her’.

The decision to market a vacuum cleaner as a gift for the ladies is receiving a lot of backlash online from women who most certainly do not want to see one under the tree on Christmas Day. Fiona O’Malley writes:

‘The Gift… for her!’ 2015 marketing by Arnott’s, bringing us back to the ’50s.

UPDATE: Arnotts has since rectified the situation by placing a ‘The Gift For Him’ tag on the blue Dyson vacuum cleaner. FANCY VACUUM CLEANERS FOR ALL!

IMG_8257 Arnotts Arnotts

Written by Valerie Loftus and posted on DailyEdge.ie

[image alt="" src="http://cdn.thejournal.ie/media/2015/12/img2-thejournal-110.png" width="600" height="115" credit-url="" credit-source="" credit-via="" credit-via-url="" wp-id="wp-image-2480018" class="aligncenter" /end]

Read: Christmas jumpers are over – here’s why >

Read: The New York Times visited Skellig Michael… and went completely overboard >

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Close
113 Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.
    JournalTv
    News in 60 seconds