CLOTHING DESIGNER ARMANI has committed to going completely fur-free across all of its labels.
The massive designer, which includes labels Armani Prive, Giorgio Armani and Emporio Armani among others, made the announcement today.
The move has been broadly welcomed by animal rights and anti-fur groups around the world and is being lauded as a step towards the full elimination of fur in clothing.
The move was made in agreement with the Fur Free Alliance, a grouping of over 40 animal rights organisations.
In a statement, Giorgio Armani is quoted as saying that the Armani Group had made a “firm commitment” to abolish the use of fur in its clothing.
“Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals,” the statement reads.
Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.
The organisation said that from the autumn winter collection 2016 onwards the organisation’s clothing range will be completely fur-free.
Welcoming the news
Irish organisation ARAN (the Animal Rights Action Network) welcomed the news, saying that the decision was a response to a “growing consumer demand for ethical and sustainable fashion”.
The Fur Free Alliance also welcomed the news and said that the decision was as a result of Armani working with them towards abolishing the use of fur in its clothing.
“Armani’s fur-free announcement makes it clear that designers and consumers can have creative freedom and luxury all without supporting animal cruelty,” said Joh Vinding, chairman of the alliance.
Mr. Armani has been a trendsetter in the fashion world for decades and this latest announcement is proof that compassion and innovation are the future of fashion.
The move follows on from other major designer labels eliminnating fur from their lables, including Hugo Boss, Tommy Hilfiger and Calvin Klein.
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