OVER 11,000 JOBS, nearly four million hotel bed nights and €1.7 billion of additional income – that’s what the live entertainment industry generates annually, according to a new report.
The study, which was conducted by London-based international firm, BOP Consulting, found that the income came from over four million people attending live events, including nearly 300,000 overseas visitors to the island of Ireland.
In total, live entertainment events were responsible for 3.7 million bed nights in hotels and guesthouses. The research also showed a total of €669 million in additional revenue was produced by the event goers, while for every €1 spent on a ticket, an additional €6.06 was generated within the economy.
The figures were revealed in ‘Let’s Celebrate 2017 The Cultural and Economic Contribution of Live Entertainment Events in Ireland.’
Billions
The report was based on sales by Ticketmaster Ireland over a 12-month period, the study also involved a detailed survey of over 5,700 ticket attendees across relevant events.
In the Republic, an additional €1.3 billion revenue was generated by live entertainment events which were attended by 3.4 million people of which 433,666 came from Northern Ireland and overseas. The total number of bed-nights arising from live entertainment events in the Republic in the 12 months surveyed was 3.1 million.
As well as the Republic, the research also details the relevant figures for Northern Ireland, Dublin and the rest of the Republic. The study shows that over 83,000 fans were lost to Northern Ireland by travelling to events there.
Commenting on the report, Pat Kenny, described it as: “a fascinating reveal of how much entertainment events contribute to Irish culture, jobs and the economy at large” while Miriam O’Callaghan said the research “establishes for the first time ever, the enormous cultural and economic contribution that people working within the industry make to our society.”
The report can be seen in full at : www.letscelebrate2017.ie or www.wideawake.ie and is also being distributed to over 2,500 schools, colleges, universities and research bodies around the country.
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