KERRYGOLD HAS BEEN launched in South Korea today.
Ornua, the rebranded Irish Dairy Board, made the announcement that the Irish butter will be sold through a number of major Korean retailers.
It says the move will bring a unique offering to South Korean consumers.
The announcement of Kerrygold’s entry into the South Korean market is the latest step in Ornua’s growth in Asia. In recent years, Ornua has introduced products into China, Singapore and Malaysia – all milk deficit regions.
Two years ago, Kerrygold opened a new packaging facility in Nigeria.
Welcoming today’s announcement, Minister for Agriculture Michael Creed said: “I have confidence that in the near future, South Korea will become an important market for Kerrygold butter and cheese.
“As we prepare for a post Brexit environment, it is critical that we build these new markets for premium Irish dairy products”
South Korea is the 11th largest economy in the world, with a population of over 51 million.
Kerrygold reported annual retail sales of €900 million in 2016.
Ornua CEO John Jordan said: “Today’s announcement is a key step in further diversifying our customer base, a particularly important consideration for Irish dairy farming in the current political environment.”
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