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Midlands North-West candidate Maria Walsh. Sam Boal via Rollingnews.ie

Facebook ads for website targeting Maria Walsh deemed not to break community standards

Fine Gael has asked Facebook and Google to remove the ads.

FACEBOOK ADS FOR a website targeting European election candidate Maria Walsh have been deemed not to break the website’s community standards. 

Yesterday, Fine Gael asked Facebook and Google to remove ads for a website that is designed to look like a campaign site in favour of Walsh’s candidacy but instead portrays her in a negative light. 

Fine Gael issued a statement today claiming that the ads returned to Facebook.

“The ad was initially removed yesterday after Fine Gael contacted the social media giant about the issue. However, an exact copy of the same ad has since reappeared and Facebook has taken the decision to allow the ad to remain on their platform,” it said.

The ad does not appear to be online this evening but its earlier reappearance is believed to be linked to a review which deemed that it did not break Facebook’s community standards. 

download An ad for the website shared online. Twitter Twitter

The ad directed people to a website in which the homepage states: “Maria Walsh is running for MEP. But before you vote for her, make sure that you know what she stands for.”

It adds that it “is not affiliated to Maria Walsh’s campaign”.

The website specifically targets Walsh for her work as an LGBT advocate and says that she has used the term homophobia “as a weapon”.

It quotes an Irish Times interview with Walsh in which she says she will “ruffle feathers” of traditional Fine Gael voters.

The website claims this translates as a promise by Walsh to go after “traditional values”.

“Maria has made clear that her aims include to annoy those who, because of conservative beliefs, cannot approve of the homosexual lifestyle,” the website states.

The review by Facebook deemed that while the ads mention Walsh’s LGBT activism, they do not attack her on that basis or on the basis of her sexual orientation. 

The review also determined that the website was not designed to misrepresent a connection to Walsh’s campaign.

Walsh herself claimed the ads made a reappearance online because the account behind them has verified.

A statement from Facebook to TheJournal.ie says that “authorised pages” are allowed to run ads. 

Information seen by TheJournal.ie on two ads about Maria Walsh on Facebook show that they were ‘active’ since 22 March.

“Protecting the integrity of EU elections is a priority for Facebook. That is why, since April, we have been enforcing new transparency rules for ads relating to politics which require people to get authorisation from Facebook to run a political ad,” a spokesperson for the company said.

All authorised pages running political ads with a valid disclaimer must adhere to Facebook’s community standards and ads policies. 

Also today, Google said it has introduced a new policy to verify advertisers and a transparency report for the EU parliamentary election, to improve people’s understanding of the political advertising they see online.

“We continue to improve our processes and if we discover ads that break our policies, we take appropriate action,” a Google spokesperson said. 

- With reporting by Rónán Duffy

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    Mute Kian
    Favourite Kian
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    Jun 20th 2015, 9:53 AM

    I don’t get the sign “my home is not a hotel”…ok…so don’t rent it out…?

    368
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    Mute Neil Cooney
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    Jun 20th 2015, 10:50 AM

    I think they are residents of an apartment block, where they see the unsocial behaviour of some air bnb guests in their lobby, etc. So they dont necessarily rent out their place but have some knock on effects from their neighbours doing so.

    248
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    Mute Crocodylus Pontifex
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    Jun 20th 2015, 1:38 PM

    Thanks Neil. I was also confused by the protesters.

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    Mute cybergal99
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    Jun 27th 2015, 5:38 PM

    you have no control when your landlord turns the building you’ve been living in for 25+ years into a hotel .. that’s what it means!

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    Mute Aine Nibhern
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    Jul 25th 2015, 11:25 AM
    3
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    Mute Siobhán Gallagher
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    Jun 20th 2015, 10:05 AM

    I have had nothing but good experiences as an Air B&B guest! Every stay has lended much more character than staying in a hotel.

    148
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    Mute John Reese
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    Jun 20th 2015, 10:53 AM

    AirBnb is great. Stay in a Manhattan apartment for a fraction of the price of a small hotel room.

    44
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    Mute Mary King
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    Jun 20th 2015, 10:42 AM

    Have stayed in airbnb accommodation twice. Very pleased with our hosts and accommodation, however for our first trip I had booked accommodation and had money debited from my Visa account and next day Aer Lingus changed their flight schedule, despite numerous efforts to contact airbnb we never heard back from them and ended up paying for 4 nights and due to flight changes could only stay for 3. The next time I tried booking all went well until they wanted a copy of either my passport or my drivers licence ‘for verification ‘ purposes. That took 2 days and numerous phone calls to sort out, this was despite the fact that they had my email address, my mobile number, my Visa account and a very good testimonial from my previous host.
    I have found them to be impossible to communicate with as they never respond to emails. However in both of my experiences the accommodation was as described and the hosts were excellent

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    Mute sister atrocious
    Favourite sister atrocious
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    Jun 20th 2015, 12:07 PM

    Spot on just another “rent seeking” operation like Uber.

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    Mute Parkme.ie
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    Jun 20th 2015, 6:49 PM

    Would a hotel refund you one night if your flights change? Each room on Airbnb has a cancellation policy chosen by the owner or host. Surely the airline should be responsible for that loss?

    There is no excuse for poor customer service with the fees that they charge however.

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    Mute Danny Mike Hennessy
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    Jun 20th 2015, 11:09 AM

    btw if you dont like airbnb service charges homeaway is a better alternative

    31
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    Mute Cleaver Beast
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    Jun 20th 2015, 10:16 AM

    Can you get a legal document drafted and have all liability transferred to the guest for duration of their stay?

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    Mute Alphonse delatouche
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    Jun 20th 2015, 10:24 AM

    You could …but if potential guests see red tape,they could go elsewhere

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    Mute Cleaver Beast
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    Jun 20th 2015, 4:11 PM

    Obviously this would take place after they’ve already paid in full and arrived at your property. They’d have nothing to worry about if they didn’t intend to cause damage etc.

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    Mute James Kingston
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    Jun 20th 2015, 11:48 AM

    “One Dublin homeowner, who asked not to be identified…
    I don’t see it as a business as such, it’s just a few extra people coming to stay with me”
    Yeah, you can drop the children of the world act. You’re dodging tax.

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    Mute James Kingston
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    Jun 20th 2015, 12:01 PM

    “One Dublin homeowner, who asked not to be identified…
    I don’t see it as a business as such, it’s just a few extra people coming to stay with me”
    Yeah, you can drop the children of the world act. You’re dodging tax. .

    1
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